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How to Convert Your Visitors into Subscribers

By Mark Robinson

Republish: EasyPublish™ Published: 30Mar2009 Word count: 419 Viewed: 182 time(s) Get Free Content For Your Site

We all want traffic and as much as we can get. However, it doesn't do us much good if all they do is visit and leave, never to return. The greater amount of subscribers we can gather, the more chances we have to place our offers for our products or services in front of their eyes. Of course, eventually we want to turn those subscribers into customers and preferably repeat customers. Continue to experiment with testing and tracking to find your best methods for gaining leads.

Try offering a discount on your products or services if they subscribe to your free newsletter. Of course, a free ebook including your links will produce some opt-ins. You could offer a free gift for subscribing.

Some web owners conduct contests and sweepstakes to encourage visitors to subscribe to your newsletter. You could try getting visitors to read one of your issues to let them see your good content. Try giving away free software as an incentive for subscribing. You could also offer a free email account.

Use testimonials in your ezine. Write up any positive reviews about your ezine. Allow visitors to republish your ezine on their website as long as they are a subscriber. Publish a list of any well known people who subscribe to your newsletter. Put a value on your newsletter so people know they are getting worthwhile information for free. Display a list of benefits for subscribing to your list. If you have a good number of subscribers, tell visitors how many you have.

Convincing visitors to subscribe is just the beginning. Once you have subscribers, you want to turn them into customers. When you have customers, you then want to turn a percentage into repeat customers. Repeat customers will make up a large proportion of your revenues. Studies show that 20% of your customers account for up to 80% of your revenue generation. To get through this process, you will need to provide good, usable content. Helpful information that causes your customers to improve their businesses or life is your goal. If something you suggest makes web owners money, they will return.

You want your readers to look forward to your next issue. Build a relationship with your subscribers. Try to have them perceive you as an expert, a friend, even a mentor. Be the kind of person you would want to follow. Be helpful and try to make their lives better. Consistency is the key. Remember to respond to inquiries in a timely manner.

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