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Internet Marketing 2012 for the Little guy - Follow the Traffic

By Martin Gover

Republish: EasyPublish™ Published: 27Feb2012 Word count: 774 Viewed: 146 time(s) Get Free Content For Your Site

The advantage of the internet was/is?

1) It was the entire world searching and shopping in one place

2) The entrance fee was free

3) The Marketing Plan is simple;

You find a market

You ask what it wants

You give that market what it wants

In 2000 - 2008 - for the individual entrepreneur, it was a lot of work, a little cost, and literally the world was your marketplace.

But since 2010 the 'gurus' (the large independent marketers) have been spreading the alarm. Ryan Diess (bless him) was the first -, then Ed Dale, Eban Pagan,Mike Filisaime (Frank Kern was almost invisible) - all of them saying how the Internet, as with all other markets was going to the big players - Google (and their Panda) Facebook, Amazon etc, were swallowing, or would swallow the Internet whole - and if not them - other players lurked off-line, just waiting. It was inevitable

Their answer?

Collaboration.

Work with them (the gurus), they had the resources to fight these massive companies. They had spent years creating their organizations and now they were opening them up to us, the struggling individual for only a few thousand dollars

And you have to say their strategy is correct (both for them and the individual with the money)

Let's work together.

So is the day of the entry level businessperson finished on the internet?

I don't think so. It never will be. Yes there will be change, constant change, and consolidation of course. Facebook is virtually an internet to itself, in terms of eyeballs to sell too -Facebook is bigger than Google. But then once upon a time there was AOL - what happened to them?

Things change - it's a given

There will be consolidation, and change, that is a given.

But always there will be room for the individual. It will always be a little more work, require a little more strategy, and last year's strategy won't be this years.

But the Internet is the world's marketplace.

And everybody uses Search to find what they want. And anyone can get in front of those searches, with good SEO, with good research, with thoughtful strategy, without large cost. Just work.

The other thing that has happened - traffic has changed. Before it was only 'search'. Now the traffic is at YouTube, and Amazon, and Kindle and Nook and iTunes.

And all these players are begging for collaboration. Not just with huge organizations, but with as many varied players as possible. That means they are keeping the entry level always accessible.

It still costs nothing to be an affiliate for Amazon, or to even publish on Amazon or Kindle, or Nook. It costs nothing to set up a channel on YouTube (remember Video will soon surpass regular data by volume on the internet - globally).

So is there hope in Internet Marketing in 2012 for the little guy? The newbie, the entry level entrepreneur?

Well - it's still and BY FAR the best entry level market there is.

It's the whole world in one place.

And so far (so far) it's the cheapest way to become rich ever known.

To access search is free, to access YouTube's traffic is free, to access Amazon's traffic is free, even Facebook traffic (though their Ad prices are now Google prices).

You just have to be serious about strategy. Be a business person and expected the unexpected, expect things to change, never have all your income in one place, and be prepared to rethink your perfect strategy. It's just work. Not money.

Compared to the Internet for the individual entrepreneur - all the other marketplaces, are so small, and require such large capital cost to break into.

For the entrepreneur, for the person who wants to create their own business, and will take riches if they can get them, but are happy just to have their own thing - The Internet is still THE place to be.

The internet is still the smart way to go. You just have to be smart about it.

Go were the traffic is. Go where the traffic is huge and free and think of ways to get in front of it

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