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Search Engine Optimization – It’s All About Quality Links

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Published: 07Feb2007
Word count: 453
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Did you know that 89% of search engine traffic goes through Google? Google is number one in search engine traffic. Therefore, you need to optimize your website on Google. Other search engines recognize that Google is the leader in search engine traffic. Therefore, other search engines are modeling their search engines off of Google. So if you optimize your website for Google then it will work well with the other search engines.

Internet marketing gurus know that you need to take full advantage of Google's search engine traffic. Therefore, they have intensely examined Google's search engine algorithm. This analysis enabled them to implement the most effective way to optimize their webpages.

The strategy they created works for any website. Let's talk about how you can apply this strategy to your squeeze page. Why your squeeze page? Your squeeze page is the most important part of your website. It is where you will earn subscribers to build your customer list.

First, take a look at your website. You should see your address bar at the top. Next to it you will see the Google toolbar. The Google toolbar will give you the Page rank. Page rank measures the importance of the website as determined by Google. Page rank is 0 to 10. 0 is the lowest and 10 is the highest. You should strive to get a higher page rank. A page rank of 10 is the best.

A common myth is that a high page rank comes from what is written on your website such as content and metatags. This is a myth. It doesn't matter what type of content you have on your websites. It has to do with what other websites are saying about you. This comes from website links. You want to have incoming links pointing at you. The more websites that point links to you, the higher your search engine rank will be. Links are like votes. The more votes you receive from other websites, the higher your page rank will become. It's all about links.

The number of incoming links you receive is not as important as the quality of the links. The websites that link to you need to be of high quality and importance. You want to focus on websites that have a high page rank. Those are the websites that you want pointing to your website. You can find the page rank of these websites by going to them and checking their Google rank from the Google toolbar.

Strive to find other websites that have a high page rank. See if you can swap links with them. You want them to "vote" for your website by pointing at your website.

Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, became a "#1 Best Selling Author" in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world's top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak's site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com

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