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Articles by Melina Abbott

• The Secrets of Successful Advertising
  Did you know that a single advert, properly targeted, with the right headline and offer, costing say #200, can bring returns of perhaps 1000% or more within days? Advertising can be one of the most cost effective ways to generate new enquiries. Or it can be a complete waste of money. What makes a successful advert? Quite simply - one that gets results.
  Published 02Apr2009, viewed 251 times

• How to use testimonials to stand head and shoulder above the competition
  One very powerful way to make your business stand out from the crowd is to use testimonials. After all, you can talk about how great you are but that's expected. Even businesses with the most appalling service will tell you how great they are! However if someone else talks about how good your business is - it is instantly more believable. That is why it is so important to collect good testimonials from delighted customers.
  Published 24Dec2008, viewed 285 times

• How to have happy customers, great testimonials and increased sales
  Gaining feedback from your customers - both positive and negative is one of the most valuable things you can do in your business. This article explains why most businesses don't bother, why it is vital and how to go about it.
  Published 17Dec2008, viewed 263 times

• Attention Plumbers - How to stand head and shoulders above your competition
  The only way to get more work in your plumbing business - especially in today's economy - is to have some advantage over you competitors. Surprisingly, very few plumbers really make more than a token attempt to distinguish themselves from their competitors - which is great news for you. If you develop a compelling reason why people should choose you - you will stand head and shoulders above your competition.
  Published 05Nov2008, viewed 525 times

• How to generate maximum results for every pound you spend on promoting your business
  If business owners do not test and measure every promotion they do they are effectively throwing money down the toilet. It is vital for business to know exactly how much profit they make from every advert or sales letter.
  Published 03Oct2008, viewed 360 times

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