Article Directory :: Authors :: L :: Meredith Liepelt Articles

Articles by Meredith Liepelt

• Client Surveys That Works Wonders
  Knowing what your ideal clients expect from you is one of the best ways to ensure you keep existing clients and add happy new ones. Eliciting feedback from them is beneficial for what lies ahead. However, often you may find yourself stuck, not knowing how to write or conduct a written survey. Here are some things to remember when you conduct your next survey.
  Published 21Nov2009, viewed 166 times

• How Great Are You?
  Do you suffer from "But It's Just Me" Syndrome? Here are some practical things that you can do to quickly distance yourself from energy-depleting thoughts and get you back on track.
  Published 25Oct2009, viewed 276 times

• Are You Making This Deadly Marketing Sin?
  Don't get caught making the deadly sin of trying to market and sell programs, products and services based on features instead of results. Communicate the results that will be gained, and you will be able to turn potential clients into clients.
  Published 25Oct2009, viewed 207 times

• Three Great Ways to Increase Your Visibility
  Baby steps often lead to a long trail of major successes and accomplishments. The same is true about raising your profile. If you have the marketing basics down and are now working on elevating your profile in your industry, you will want take some take baby steps to include these three strategies into your marketing mix.
  Published 25Oct2009, viewed 490 times

• Four Reliable Ways to Book Great Speaking Engagements
  Public speaking is one of the best ways to get out there where people can see you and hear what you are about. However, it can be overwhelming for some and just plain "scary" for others. You might be struggling with how to get started. Here are four sure-fire ways to ensure your calendar is filled for months.
  Published 15Sep2009, viewed 412 times

• Simple Twitter Tips That Attract Clients and Partners
  There are astounding statistics regarding people involved in social media outlets. If your target audience falls in line with the demographics of ideal social media candidates, it might be worth your while. For example, Blogging systems, such as Twitter, allow you to send updates called "Tweets"that allows you to stay on top of your marketing game with little or no cost to the business.Here are great simple strategies that work.
  Published 15Sep2009, viewed 282 times

• Are You Unique?
  Once someone have developed their target market, they are in a better position to develop messages that address key marketing issues in their field with solutions. This allows the audience to authentically understand who they are and identify them as an expert. This is called a USP statement, (Unique Selling Position.) Having the ability to capture the audience and identify with them immediately is critical in today's market.
  Published 15Sep2009, viewed 271 times

• Marketing Essentials, A, E, I O, U, and always Y
  In this complicated world of online and offline marketing we wear many hats as a business owner. How can we get back to the basics in our businesses? The answer can be summed up by using all five vowels: A, E, I, O, U and always Y. Action, Education, Information, Outline, Unique and You! Applying these basics to your business will help you build a strong foundation from which you can grow both professionally and personally.
  Published 15Sep2009, viewed 295 times

• 7 Simple Steps to Online Marketing Success
  Creating a profitable business online is not a lot different than creating any other business, in that it's just a process. Like any process, there are predictable steps to follow, and I've created a very simple 7-step process that will help you see how simple this is from a 30,000 foot view. These steps teach you how to find your ideal client, connect with them, and guide them through your program.
  Published 15Sep2009, viewed 278 times

• A Simple Way to Book More Speaking Engagements
  Speaking engagements can be a wonderful and cost-effective way to market your business. Having a speaker profile sheet, will not only enable you to have prepared information on a variety of topics to discuss, but it also provides instant credibility toyou as an "expert" in your field. This article discusses the important steps necessary to think about when writing a speaker profile document and how to promote your speaking.
  Published 03Sep2009, viewed 393 times

• 6 Steps to Creating Your eBook
  We live in a world of instant gratification and sourcing the internet for information is no different. Easily transferred from author to user, eBooks have become a very popular marketing strategy for buinesses to capture audiences and generate more revenue. Instantly, valuable information is downloaded on a particular subject. Here are 6 STEPS in creating a highly effective, marketable eBook, sure to lead anyone to you as an "expert".
  Published 03Sep2009, viewed 332 times

• 8 Keys to Creative Client Attraction
  For solopreneuers, marketing really starts with how can one bring in more clients. Filling a pipeline of people who are interested in you and your services; who want to utilize you down the road; and who is ready to jump in and get started is where everyone wants to be. How do you do that? Here are 8 steps to be thinking about consistantly when meeting and building relationships with people.
  Published 03Sep2009, viewed 458 times

• Surrender, Dorothy!
  Do you ever have those times when you are neck deep in personal things and business commitments and you feel like you're sinking in quick sand? It's times like this that your energy and creativity are zapped and you aren't showing up 100% for anything. Having that core group of "team players" you can count on will help provide you with that much needed inspiration and free thinking. Included are just a few people one might turn to.
  Published 03Sep2009, viewed 253 times

• 5 Partner Marketing Strategies for Attracting Better Clients
  Partnership Marketing means a joint venture with another business for a mutually beneficial outcome. By combining efforts into one synergistic move can not only boost your bottomline, but attract to you ideal clients. Discussed are 5 types of partnerships that can be established to help with your goal of attracting more business with the right type of client. It starts with brainstorming ideas with these partners and putting it into action!
  Published 03Sep2009, viewed 326 times

• How to Benefit from Local Media Coverage
  Entrepreneurs and small business owners are constantly looking for ways to attract more ideal clients. One strategy that can do amazing things for you is being featured in local media outlets. In this article you will find NINE great reasons why anyone should add local media coverage to their marketing mix. Want an extra bonus? Once you get media coverage, you can publicize your publicity! How's that for maximizing on a dime budget?
  Published 04Sep2009, viewed 301 times

• Is Social Media Worth Your Time?
  Everyone these days is using social media, the question is; "Is It Worth It?" Networking, when done online or offline is worth it. In this article you will visit five key reasons to take the time to learn the benefits of social media. Social media is the wave of the future so if you want to make it a goal for 2009 to reach more potential clients nationally, internationally, or even globally, social media is the way to do it.
  Published 04Sep2009, viewed 544 times

• Top 10 Marketing Success Strategies
  There are a number of strategies available these days, both online and offline, filled with a plethera of marketing strategies that can make anyone's head spin. Often asked what is the best and most successful strategy one can use? The answer is there is not just one, but ten core marketing and business strategies that any business owner should employ to start out and stay on a road to success.
  Published 04Sep2009, viewed 619 times

• Six Ways to Create Marketing Collateral that Sizzles
  When designing any marketing or sales collateral, it's important to understand that most people make decisions based on emotion, not logic.
  Published 05May2009, viewed 205 times

• Three Steps To Publishing a Money-Making & Relationship-Building Ezine
  After publishing an ezine for over four years, I have discovered that there are three main steps to publishing an ezine that will boost your bottom line and build your relationships with your prospects and clients.
  Published 05May2009, viewed 290 times

• Successful Solopreneurs Don't Work Solo
  The word "solopreneur" is a relatively new term in the English language but as you likely already know, it describes a business owner who works alone. I have found that term to be useful in the collective conscious, but it's really a misnomer. Successful solopreneurs do not work solo. They create a team of people who support them in their business so they can focus on the activities that they love and make them money.
  Published 12May2009, viewed 245 times

• Business Lessons From A Kayak
  I see a parallel between this experience and being an entrepreneur. When building a sustainable business, it's important to know when to put up a fight and when to let things unfold naturally.
  Published 26Apr2009, viewed 214 times

• Goal Setting in Four Simple Steps
  Goal setting doesn't have to be difficult. Follow these fours steps to simplify the process.
  Published 26Apr2009, viewed 240 times

• Three Simple Steps to Creating Business Systems
  Creating systems for your business doesn't have to be hard. Read this article for simple steps that you can implement right away!
  Published 19Apr2009, viewed 243 times

• Wow 'Em With Off-The-Beaten-Path Holidays
  Finding creative ways to create buzz around holidays. If there isn't one on the calendar, then you can make your own!
  Published 12Apr2009, viewed 304 times

• Going All The Way
  Wondering if your marketing is cutting edge enough or if you are holding back? Read on and gain the confidence needed to go all the way!
  Published 12Apr2009, viewed 265 times

• Short Press Releases for Big Results
  Developing a press release doesn't have to be expensive, long or complicated. Read this article and you'll soon be on your way to having routine press coverage.
  Published 12Mar2009, viewed 241 times

• A Surprising But Powerful Marketing Tool
  Discover the three rules to attract more business with testimonials.
  Published 10Mar2009, viewed 210 times

• Three Simple Steps to Defining Your Target Market
  The term "target market" is a business term meaning the market segment to which a particular good or service is marketed. Fair enough. But what does that really mean to us as business owners? Get the answers in this article "Three Simple Steps to Defining Your Target Market."
  Published 10Mar2009, viewed 288 times

• Defending Your Business: 5 Questions to Ask Yourself in The New Economy
  Marketing during tough times may be the best offense for business sustainability in a rough economy. Get the answers to the 5 questions business owners should be asking in the new economy.
  Published 10Mar2009, viewed 196 times

• Networking Discoveries from an Introverted Entrepreneur
  What comes to your mind when you hear the "networking"? Discover the four ways to make connections that really count and turn networking activities into memorable personal brand-building experiences - even if you are an introvert.
  Published 10Mar2009, viewed 252 times

• Leveraged Income That Works Like a Charm
  Are you interested in helping more people and creating more streams of income? Then the Marketing Funnel is a business model that you don't want to overlook. This article discusses the layers of the Marketing Funnel and the beauty of leveraged income!
  Published 08Mar2009, viewed 267 times

• What Is a Marketing Funnel?
  Are you interested in helping more people and creating more streams of income? Then the Marketing Funnel is a business model that you don't want to overlook. This article discusses what the Marketing Funnel is and how it can help infuse your business with fresh revenue sources.
  Published 28Feb2009, viewed 198 times

• How to Create Your Hook
  What is the hook that keeps your business filled with just the right clients or customers? Is your "hook" compelling? What are the three ways to generate and disseminate your offers? Get the answers in the article: How to create your hook.
  Published 28Feb2009, viewed 238 times

• What's Your Hook?
  Some people call it an "attraction tool," a "free taste," a "pink spoon" (referring to Baskin Robin's famous free scoop to check out a flavor), a "hook" or some other catchy name, but no matter what you call it, having a free offer is a great way to build your business quickly. Simply put, your hook is what makes prospects start to view you as the expert and eventually hire you for advice, coaching and consulting.
  Published 09Jan2009, viewed 888 times

• Personal Marketing Strategies for Women in Business
  Marketing is a basic skill that every woman in business should foster in order to remain on top of her game. But marketing does not apply only to business owners and solo professionals. The goal of all marketing is to develop yourself into a valuable resource, thereby making your input, your service and your product a critical part of other people's success.
  Published 08Jan2009, viewed 254 times

• Hook 'Em With Your Headline
  Calling all article writers, e-newsletter publishers and press release writers! Would you like to know how to effortlessly increase your effectiveness as much as seventeen times without spending another penny? Then learn to write great headlines!
  Published 07Jan2009, viewed 269 times

• How To Generate Leads With Articles
  Writing and distributing articles is an extremely effective way of generating leads and building your business. When people search for advice or information online regarding your topic, a link to your article will pop up. If you are already writing articles for your ezine, you can easily leverage your work by submitting your articles online.
  Published 17Dec2008, viewed 219 times

• Article Writing Made Simple
  As a business owner, you probably know that writing articles on your topic of expertise and distributing them online is great way to publicize your business, increase your expert status and increase your newsletter/ezine list. If you like the idea of article marketing but don't fancy yourself a writer, I have a simple technique that I use myself to create 11 articles from just one idea.
  Published 17Dec2008, viewed 209 times

• Five Sure Fire Ways to Experience Success
  I talk with a lot of entrepreneurs every week, and I have discovered some common themes that make them successful. Combining these with my own experiences, I've uncovered five main ways to keep you on track for success.
  Published 06Jan2009, viewed 289 times

• A Simple Success Strategy for Women Entrepreneurs
  As a savvy business owner, you are aware that your knowledge is your biggest asset. But if you are spending your time on administrative activities instead of finding ways to provide your knowledge to your clients and prospects and increase your business, you are sabotaging your bottom line. So how does an entrepreneur overcome this dilemma? This strategy may seem foreign to some women business owners, but you must ask for help!
  Published 21Dec2008, viewed 324 times

• 11 Tips for a Great Trade Show
  Learn how to take advantage of trade shows to boost your business building capacity.
  Published 17Dec2008, viewed 240 times

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