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Include Online Testimonials to Woo Would-be Buyers

By Mervyn Love

Republish: EasyPublish™ Published: 29Mar2008 Word count: 472 Viewed: 277 time(s) Get Free Content For Your Site

If you want to overcome your prospect's natural reticence and dubiousness, there's nothing like a good dose of testimonials to allay their fears. Comfort them with the knowledge that someone else has bought your product and has genuinely found if useful.

Mug shots. When you get testimonials coming in, or even if you ask for them, remember to ask for a photo as well. It's fairly easy these days for anyone to scan in a photo of themselves and convert it to a JPEG. They can then email it to you. If this is a problem for them ask them to mail one in so you can scan it in yourself. Be sure to always post it back to them with a nice note of thanks. Both your website and your prospects willingness to buy will be enhanced by this simple technique.

Add A Signature. I'm always disappointed when I get to the end of a testimonial, only to find there is a simple text signature. OK, I can understand that some people might be reluctant to let their signature be openly seen in the public domain, but it is well worth asking for a scanned JPEG or an original by post, in the same way as for photos (above). A signature adds to the feeling that here is a real person who is serious about using the product and will put your prospect more at ease.

Video Clips. Let's face it; video clips are THE thing on the web these days. Everybody's doing it. If your testimonial giver has a webcam ask them to do a brief video of around 30 to 60 seconds and email it to you. To find out more about putting video onto your site search for something like 'real video' or 'website video'.

Audio Clips. If you can't run to video clips then try audio clips. These are much easier to do and can be recorded over the phone. Just use a mini tape recorder, but make sure your subject knows you're doing it, and play the finished result to them before going live.

Contact Link. As a 'thank you' to the person supplying the testimonial, ask for some contact information so that your potential buyers can contact them with questions or just to visit their website. Put this under their photo or at the end of the testimonial. This adds another layer of trust in your prospects mind. All good for sales!

One last point: It's probably best if you can show a mixture of these tactics on your site rather than using all the same type. Some of your visitors won't want to listen to lots of, say, audio spiel every time, and will be glad just to read a testimonial or two instead.

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