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Real Estate Investors: Using Postcards to Locate Private Lenders

By Michel Lautensack

Republish: EasyPublish™ Published: 27Aug2009 Word count: 535 Viewed: 319 time(s) Get Free Content For Your Site

Another great way to locate private lenders is by using postcards. You can purchase lists of high net worth individuals from mailing list providers. On the postcard you can create an invitation for the prospect to call you for free information or to attend an information seminar about your real estate investment business.

How to Use Postcards as a Real Estate Marketing Strategy

Before you begin a real estate postcard marketing strategy, you should consider different methods of getting a high response rate; otherwise you could end up spending money with nothing to show for your efforts in the end.

Here are some tips and strategies on getting a higher response rate:

Grab the Prospects Attention: One of the benefits of sending postcards is the person does not have to open it. Anyone can see your promotion and you can use this opportunity to maximize your response rate. You can do this by perhaps presenting your prospect's problem in a compelling manner that clearly communicates that you have the answer to their difficulty.

An example of this might include something related to the high return on investment they will be receiving that is stated in a clever or intriguing manner that prompts a call to action.

Prompt a Call to Action: Ask the prospect to call you for free information or prompt them to log onto the landing page of your website where you can go into more detail about the compelling benefits of your services. Make sure you say just enough on the postcard in a compelling way to motivate the prospect to take action. Do not provide too much information because you want to peak their curiosity.

Sell on the Address Side: One the address side of the postcard, create something that tells the reader what they will get out of your services. This is by no means a lengthy sales pitch so stick with the most compelling benefit to your offer.

Make Your Offer Seem Like a "No-Brainer": Say just enough on the postcard to make the offer seem like a "no-brainer" and use something like a "limited time offer" to prompt them to take action.

Research Your Mailing List

Make sure to research your mailing list. I cannot emphasize this enough because the mailing list is your audience. If you do not educate yourself on your audience and the problem they are looking to solve, all of your efforts will go to waste because: 1) Your postcard will not speak directly to the interests of your audience, and 2) You will not have a handle on how to provide the solution to the problem you prospect is trying to solve.

You can research the prospects on your mailing list through the company that sold you the list. They will have all of the demographics as well as information on other interest of your prospects and publications to which they subscribe. Yes, they may be of high net worth and capable of funding your real estate deal, but what are their interests and do they match your service? If you do not know who you are mailing to then you cannot create a compelling offer that will strike a nerve with your prospect.

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