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Private Money Lenders: Using Postcards and Letters to Attract Private Money

By Michel Lautensack

Republish: EasyPublish™ Published: 20Aug2009 Word count: 413 Viewed: 300 time(s) Get Free Content For Your Site

The next couple of real estate investment marketing plan components are postcards and letters. We can almost handle them together. Postcards are a very powerful way of delivering your message and a very powerful way of getting responses back. It's important that you do it right.

There's a small postcard that offers free information. There's a large postcard that talks about a free seminar. There's a large postcard that is about giving away free information about private lending.

The postcards have got to follow the same format that we talked about last week. That was the problem, agitate, and solution. You want to create the problem.

Problem

The problem is, "Are you getting 9-12% return on your CDs, money market, or retirement fund?" That's the problem.

Agitate

You could also agitate that a little bit with the marketplace today. You could say, "Has your stock portfolio dropped in value over the last six months to a year?" That is what they call agitating the problem. You're actually making it worse. By agitating, you are potentially striking a nerve with the prospect that will prompt him to identify with a problem he may be facing. This will cause the prospect to give more attention and thought to your offer.

Solution

Finally, the formula is solution. The solution is, "I'm a real estate investor offering secured local real estate investments with 9 -12 or 15% return. If you're interested in this, please contact me for further information."

Do you see the formula there? Problem, agitate, solution. You'll see that all through all of my marketing pieces. You are presenting a problem, tapping into the reader's emotions, and then providing a solution.

Setting It Up

Let's get back to the way we did it last night. You create a very good headline that grabs their attention. You can use what's called a sub headline, meaning a smaller headline. Then you would go in and agitate the problem. Describe some of the ramifications of today's marketplace.

Finally, the solution is you. You provide the solution. Initially it may be for more information, coming to a free luncheon or breakfast seminar, however you want to do it. You want to invite people to come and interact with you in some respect so you can then develop that relationship. That allows you to continue the process down the pike. Ultimately they become a private investor in your business.

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