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Real Estate Investing and How to Get Private Lenders through Marketing

By Michel Lautensack

Republish: EasyPublish™ Published: 23Jul2009 Word count: 413 Viewed: 216 time(s) Get Free Content For Your Site

The key point is in private lending the way you have to do it is it's a relationship type of business. You must establish that relationship through multiple contacts, but you really want that other person to raise their hand. Maybe what you're saying is you want to go from being an annoying pest - that is the classic marketing - to being a welcome guest. You want to be welcomed. You want that person to essentially welcome you into their sphere.

Establish a Relationship through Direct Response Marketing

Again, you're going from what I'll call the annoying pest to the welcome guest. Some people will call it permission marketing, meaning you have permission because they called or emailed you back to market to them.

I would strongly recommend that we do this with all private lending marketing. You want to establish that relationship through this direct response marketing. You'll see most, if not all, the marketing pieces we have are going to be designed to illicit a response, a call back, or something of that nature. It could be a free report or more information of some sort that will encourage people to come back for additional information.

Three Main Elements

As far as marketing is concerned we really look at three big elements. We have the media, which is how you're going to advertise: postcards, fliers, discussions, presentations, things of that nature. We have the message which is essentially your story, then you have medium. This is whether you're going to use newspaper advertising or something along that line.

You really want these three marketing elements to line up. They have got to be lined up for the marketing campaign to be effective. You've got to have the right type of medium, the right message, and the right marketplace. There is no short cut here to figure out which is the answer for all three of these. It takes time and is different for each person. It's different for me and it'll be different for you.

You might try postcards and they work very well. You may try postcards and they don't work well. You may try networking and you've got some real skills in that area so that works well. Everybody's going to be different depending on your personality, perseverance and things of that nature so it is important to design the three main elements with this in mind.

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