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Real Estate Investors: How to Use Flyers to Get Motivated Sellers Calling You

By Michel Lautensack

Republish: EasyPublish™ Published: 21Jun2009 Word count: 505 Viewed: 423 time(s) Get Free Content For Your Site

Flyers are fairly standard stuff. I think it's just a matter of doing flyers the right way, getting flyers out and getting them out fairly often. It's the same principle - you have the headline, the call to action with a strong, attention-getting headline.

Deliver Your Message

You deliver your message about what you're doing and why you're in real estate investing - if you're in foreclosures, if you want to do short sales, or whatever the situation you might want to hint at.

Call to Action

You want to have a call to action, "Please call me immediately to solve your short sale situation or your foreclosure action. I may have a solution for you. Please call this number for some free information or please call me at ___ and we can schedule a 15 minute consultation," some call to action that elicits a response from this individual. They will then call you and the process starts again.

Methods of Distribution

The key to flyers, again like everything, is getting them out and then getting them out over and over again. You can have kids go out to grocery stores. Most grocery stores have bulletin boards.

What happens on a bulletin board in the grocery stores is you put yours up and it's there for about three days and the next guy comes along and puts their flyer right over top of yours. You have to send somebody back a week later and put yours back on top. It becomes a bit of a cycle.

Laundromats, convenience stores, drug stores -- you can put them up really anywhere there's going to be people. Bus stations particularly work well. You can put flyers up on poles because they're not going to distract everybody, but obviously if it rains or something they're not going to last very long.

You can also leave them like on a newspaper stand. Put them off to the side and just leave a stack of them, two or three of them there. People will pick them up. Just get them out all the various ways that you can think of. Frankly, if you hire some kids and they're reasonably good, they will come up with innovative ways to get them out themselves. Just pay them.

Say, "Every one you put out, you get a buck or something." Let them find some ways or find some interesting things. You can get them into bars. A lot of bars will have places that you can post flyers. Again, neighborhood bars, things like that. They work very well. It's just a matter of getting them out, getting the message out on a fairly regular basis and just keep doing it repetitively.

If you do all five of these, there is no question your phone's going to ring. You are going to get motivated sellers to call you, motivated sellers that hopefully have not gone to a realtor at this point, or have gone to a realtor and the realtor couldn't sell it and it's the post stage.

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