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The Basics of DIY Search Engine Optimisation

By Michelle Dale

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Published: 23Jan2008
Word count: 400
Viewed: 374 time(s)
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After a web developer has designed your website and you see it online in all its glory, some people often sit there and wait for the customers to come along... and they wait... and they wait some more...

What many people do not realise is that once your web site is published, instant success is unfortunately not what is on the cards. Your brand new, highly polished web site is merely a little fish in a huge ocean.

There are many companies out there who will charge you the earth for what they call search engine optimisation. But do you know what you are really getting, are their results foolproof and are they really "experts"? Well, the chances are it is possible they could be, but the vast majority do not do what they say on the tin.

You do not need to spend a fortune on Search Engine Optimisation; here are a few tips to gets you started.

1.Keywords: There are many sites on the internet that offer analysis of your web site, equipping you with a list of valuable keywords.

2.Links: Add and exchange your link with as many sites as you possibly can in order to increase your chances of being found.

3.Forums & Blogs: When posting on forums or writing comments on blogs, ensure that your link is always in your signature line.

4.Articles: Write articles and use an article distribution service to reach as many publishers as possible.

5.Sitemap: Make sure you have a clean sitemap for your website and submit it to the search engines.

6.URL Submission: Make sure your URL is submitted to the top 3 search engines available on the web - there is no need to be listed on hundreds.

7.Directories: Add your site to business and specialist directories on the internet.

Search engine optimisation takes time, results may take up to 2 or 3 months to start to filter through, but they will, and when they do, all that hard work will be worth it.

A Virtual Assistant is an ideal resource for putting these actions into play, from the designing and building of your web site to in depth search engine optimisation. In addition, they could also drive email campaigns, offer marketing materials and advise on various other ways to enhance and optimise your new web site.

You are now armed with the seven simple steps to basic search engine optimisation!

Michelle Dale is an experienced Virtual Assistant, and Director of Virtual Miss Friday. She assists businesses and individuals to achieve their professional goals. After a successful career in senior and executive roles, exceeding targets, designing and mastering effective methods of office support, Michelle now supports her clients to achieve the same success. http://www.virtualmissfriday.co.uk

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