Articles by Mike La Penna

Put your best foot forward !
This article discusses the pros and cons of embellishing one's articles with charisma ,life's experiences and funny anecdotes versus a textbook characterization that reeks of academicia.
Published 13Jul2006, viewed 338 times

So Many Ways to Advertise?
This is written as a general guide to help individuals,perhaps not too familiar with it , in the arena of advertising .The writer has placed the 9 or 10 techniques offered into two main categories of offline and online.
Published 09Jul2006, viewed 365 times

Conventional Management vs. Out-of-the-box Style
A short article inviting a look at conventional wisdom vs. out-of-the-box thinking and how that paradigm has shifted with the fast ,moving times we are living in.
Published 07Jul2006, viewed 349 times

A Manager's Challenge-Keeping Things Fresh and Exciting !
A candid insight into this author's experiences when called upon to shake things up a bit and keep morale,production and loyalty up in his past businesses.
Published 23Jun2006, viewed 340 times

We are All Heroes when Things are going Good but.........
This article zeroes in on the pitfalls and highs that life can offer and what we can expect to garner is all in how we react.
Published 19Jun2006, viewed 375 times

Ezine Advertising,it sounds simple enough?
This is a how-to article on optimizing dollar for dollar performance for one's ezine advertising while ensuring one maximizes their efforts in reaching their targeted audience to the best of their ability.
Published 09Jun2006, viewed 317 times

Essential Elements the Perfect Opportunity must Possess
This is an expose on the mandatory criterion that one must consider when selecting the perfect,utopian business model in conducting their due diligence. This will aid and abet analyzing, and subsequently,determining the ultimate choice for them.
Published 06Jun2006, viewed 332 times

It Could Happen to You
A true story of the writer's experience learning a business in every facet from the ground floor up while a young man living in the big Canadian Apple.It helped develop character ,fortitude and taught him how to stand tall in the face of adversity amongst other skills learned.
Published 27May2006, viewed 384 times

Bulk Email and Selecting the Correct ISP for You
This is an expose on finding the right ISP and bulk emailer for any candidate who desires to launch a successful and consistent permission-based email marketing campaign.
Published 26May2006, viewed 439 times

CLASSIC MISTAKES MOST NEW MARKETERS WILL COMMIT
Mike La Penna-online/offline marketer and part-time journalist in the area of marketing help and how to profit in today's internet.This is an outline that will assist many new marketers in preparing to launch their first business venture,in-home opportunity or internet endeavour.
Published 16May2006, viewed 385 times

5 TOP TIPS ON SELECTING WEB TRAFFIC SERVICES
This article warns the unwary consumer of some of the pitfalls of shopping for targeted web traffic which many of us hold close to our vests in prayer to jumpstart our enterprises.
Published 12May2006, viewed 352 times

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