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Articles by Neil Stafford

• 12 Reasons Why You Must Have Your Own EBook
  What makes an eBook a great information marketing product for you and your business? It satisfies a primary need of information seekers for instant access and immediate gratification, because it can be downloaded and read on the screen immediately, whatever the device.
  Published 08Jan2010, viewed 277 times

• The Secrets of Success with Affiliate and Joint Venture Promotions
  First of all let me make it clear that success in this area is not about the number of partners you have, but how well they promote your products, make sales and bring in members for you. There are just two things you need to do and they couldn't be simpler.
  Published 06Jan2010, viewed 257 times

• 7 Quick Content Tips To Drive Traffic To Your Site
  Creating good, meaningful, content is something every Internet Marketer needs to master. These are some of the ideas and tips that I use in my own business that will help you to do exactly that.
  Published 30Dec2009, viewed 229 times

• 7 Tips To Help Your Product Development Skills
  If you are want to expand your product development skills, then here are my top seven tips that are quick and easy to implement. This will give you a 'to do' list that will help you quickly expand your business.
  Published 24Dec2009, viewed 315 times

• The Psychology of Pricing For Success
  recently read an interesting article in Scientific American that got me thinking about pricing and how our customers perceive the true price of our products on price alone. Now, I do NOT advocate selling on price alone, however what I am discussing here is how you present your price in the actual figures you use. We humans have a built in psychological rule on how we negotiate price and value with one another. A great example of this is ..
  Published 16Dec2009, viewed 205 times

• 12 Ways to Make Sure Your Internet Marketing Really Works
  The Internet is a fantastic medium to reach out to your potential customers, clients and prospects and althoug you may be very comfortable online, some people are still sceptical about doing business with you over the Internet and you need to persuade them to trust you before they will buy from you. Here's how to do that ..
  Published 11Dec2009, viewed 213 times

• Marketing 101 - Getting The Basics Right
  I used to work in the financial services industry before setting up an Internet Marketing business with my business partner Neil Travers. Back then people thought we were crazy, but now more people are leaving their jobs, voluntarily or through redundancy, and they setting up their own businesses. One thing you must master to be successful is the marketing side of the business, so let's have a look at some of the basics
  Published 09Dec2009, viewed 212 times

• Top 5 Easy List Building Tips
  The question I get most frequently asked is how to build your list so as to maximise your sales. There are plenty of ways to do it, and as long as you have good content on your website, you won't have a problem getting people to subscribe to your newsletter or free report offering and start building your list.
  Published 04Dec2009, viewed 272 times

• 17 Key Tips To Become A Successful Internet Marketer
  Whether you're new to the world of running your own business or a seasoned veteran there are traits that all successful entrepreneurs have, or develop, to give them the edge and the best chance of success. These are what I call the 'must do's' for running a successful business, so keep this list close at hand and review it on a regular basis to keep you on track:
  Published 03Dec2009, viewed 364 times

• How Your USP Can Increase Your Sales
  What is a UPS? Well it's not a UFO, or anything weird or outside your experience. In fact you probably come across a USP every single time you read or write an ad because it is the single factor that sets you and your business apart from every other competitor in your marketplace. Put simply, USP stands for your Unique Selling Point or Proposition, and the key word here is single.
  Published 26Nov2009, viewed 247 times

• How to get a 60 percent increase in your online sales
  To run any successful business you need to what's working and what's not so you can fix it. For some reason I find that one area that slips through for some online entrepreneurs is when I ask them how effective their ads are they don't have a ready reply.
  Published 20Nov2009, viewed 298 times

• Basic Techniques For Creating Quality Video For Your Website
  You don't need to be Steven Spielberg to create your own mini-movie. You are not aiming for big cinema distribution, but a simple way to connect with, and market to, your customers and prospects. Shooting and uploading your own video is one of the best ways to do that.
  Published 18Nov2009, viewed 236 times

• The 6 Golden Rules When Hiring A Copywriter
  For many people the prospect of writing a sales letter is a daunting one and can frighten even the bravest of entrepreneurs. If you don't feel ready to tackle that task yourself then outsource it and hire a copywriter to do it for you. There are 6 golden rules to follow when you are looking to hire a good copywriter so check these out and get answers from the person you are looking to hire
  Published 13Nov2009, viewed 212 times

• The 7 Most Common Mistakes Made in Setting Up A Membership Site
  Membership sites sound like a great idea, and they can be, but if you are just thinking about how you would set one up then there are some common mistakes or pitfalls for the beginner to fall into. Even experienced membership sites can fall foul of these 7 common errors.
  Published 13Nov2009, viewed 212 times

• Key elements of setting up a successful membership site
  Membership sites are very attractive because of the regular inflow of income, but you need to first ask yourself why" you want to build it. Building and running a membership site is one form of Information Marketing and that "why" is probably your most important consideration. If you are to be successful, whichever medium or delivery method you chose, there are some key considerations. They are:
  Published 08Nov2009, viewed 176 times

• Don't be Dopey - Copy Disney!
  Walt Disney was a genius, and the successful marketing strategies developed in his company can be applied to many businesses - including yours. The basis of that global success lies in the simple philosophy that the more you plan and practice the easier and more successful you'll become.
  Published 07Nov2009, viewed 216 times

• The 6 Key Elements of a Successful Online Promotion
  I hear many people talking about marketing and promotion in the same breath as being the same thing. I don't believe them, because in my experience they are very different, but they are linked by a common theme... your business.
  Published 28Oct2009, viewed 511 times

• 5 Key Steps To Increase Web Sales
  No matter how experienced you are there are some key ways to easily, quickly and effectively increase sales that you may be overlooking. In the current climate you can't afford to miss a trick so check you are fully utilising each of these important steps.
  Published 24Oct2009, viewed 382 times

• 7 Offline Tactics To Drive Visitors To Your Website
  Most of my business is web-based, but I use all and every marketing technique that can boost my sales. Offline and online together gives you a good mix of marketing processes to use if one or other slows down or stops completely. These are 7 offline ways I use to drive visitors to my website and they should be part of your marketing strategy too.
  Published 22Oct2009, viewed 438 times

• 5 Ways to Get Your Email Marketing To Your Prospects or Customers
  With the increased use of spam filters and the introduction of mandatory double opt in on several of the autoresponder providers, how can you still use email marketing effectively?
  Published 20Oct2009, viewed 1874 times

• Is Email Marketing Dead?
  I have been told that email marketing is dead since 2004 and I not only don?t believe it, I have proof that it is one of the most effective marketing tools you can use. Email is here to stay and I use it on a daily basis
  Published 18Oct2009, viewed 456 times

• How to become an expert in your chosen market.
  To be recognised as an expert there is one simple way, and that is to harness the power of Groups on Google and Yahoo. You have instant access to millions of people who are active daily in the hundreds of thousands of Groups that are available to you.
  Published 15Oct2009, viewed 276 times

• How To Build Your Customer List
  All the most successful entrepreneurs have a customer list they nurture and treasure and unless you're a complete novice to marketing you'll know that your own customer list is vital to your success. In today's marketplace your clients have a greater choice and it is just one 'click' away.
  Published 08Oct2009, viewed 224 times

• Five Stages of Football Development
  To bring out the best in junior or youth football players a variety of coaching techniques should be used. Discover the 5 stages of development and how you can use these in your training.
  Published 15Mar2008, viewed 451 times

• Three Ways to Help Your Players Understand Instructions
  Sometimes as soccer coaches we can get frustrated with our teams performance and want to shout instructions from the sidelines. Although it may make soem coaches feel good it is counter productive. Discover how to give clear and understandable instructions from the touchline, every time.
  Published 01Mar2008, viewed 455 times

• You'll Never Get A Date Without Following Up!
  The 'Follow Up' is key in any business and online there are tools you can use and processes to follow that will give you a BIG advantage over your competition, as long as you use them
  Published 27Jun2007, viewed 351 times

• Why Children Be Encouraged To Play Soccer
  Today's media continue to warn us of the health time bomb waiting to go off as more and more youngsters turn away from sports in favour of the computer and games consoles. Playing soccer provides not only well known health benefits but gives children the skills and attitudes needed to succeed in later life.
  Published 26Jun2007, viewed 332 times

• The Goalkeeper, The Forgotten Player In Your Team?
  Your goalkeeper occupies one of the most important positions on your team, however, in many cases they are the forgotten player when it comes to training. Here are 10 points to help you train your Goalkeeper to their full potential
  Published 13Jun2007, viewed 363 times

• It's Not Just A Website, It's A Business
  Your website is your business and should be treated as such. Always look to where you can grow your business and this article you'll discover the simple steps you can take to maximise on the profit potential of your online endeavours.
  Published 12Jun2007, viewed 376 times

• Using Offline Marketing To Drive Online Sales
  Using a mix of marketing tactics within your business is an ideal way to bring in new customers and prospects. In this article you'll discover the actual results of a recent marketing test using offline tactics
  Published 10May2007, viewed 494 times

• Assessing Individual Players
  The time spent analysing your players during a match and focusing on their strengths and weaknesses in training will increase your players confidence and overall team performance. Discover how to analyse your teams performance for better training sessions and game performance...
  Published 02May2007, viewed 391 times

• 21 Ways To Promote Your Website - Part Three
  The third and final installment of 21 ways to promote your website. I 'dare' you to implement just two tactics from each article and then wait for the results to come!
  Published 15Apr2007, viewed 1339 times

• Goal Setting For Better Soccer Team Performance!
  I'm sure you've all come across SMART goals in the workplace and have heard the sayings work smarter not harder, but are you making the most out of setting SMART goals for your soccer team and players? Having goals can increase effort because the players have a means of measuring their performance and contribution against.
  Published 27Mar2007, viewed 489 times

• Young Soccer Players And The Stages Of Learning
  When a new skill is learned there are three stages of the development, the mental, practice and automatic stage and throughout these three stages your input into the learning cycle will differ according to the phase the player is in this article discusses these stages in more detail.
  Published 05Mar2007, viewed 450 times

• Soccer Training Games and Drill Conditions
  A soccer training article showing several different game and drill conditions you can use in your own sessions. Whether coaching 6 year olds or up to and beyond 16 you'll discover new ideas to run with your own team
  Published 14Feb2007, viewed 516 times

• 21 Ways To Promote Your Website - Part Two
  The second in a three part series detailing 21 different ways you can promote your website both on and offline. Neil Stafford, editor of the Internet Marketing Review Newsletter, walks you through each one.
  Published 30Jan2007, viewed 476 times

• Why Should Children Be Encouraged To Play Soccer?
  The benefits for young boys and girls of playing soccer are numerous and the benefits can be seen both on and off the soccer pitch. From fitness to social interaction and life skills soccer provides an unusual, but ideal, training ground for later life.
  Published 27Jan2007, viewed 414 times

• 21 Ways To Promote Your Website - Part One
  The first of a series of three articles looking at the many different ways you can promote and market your website.
  Published 24Jan2007, viewed 565 times

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