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Don't be Dopey - Copy Disney!

By Neil Stafford

Republish: EasyPublish™ Published: 07Nov2009 Word count: 750 Viewed: 214 time(s) Get Free Content For Your Site

Walt Disney was a genius, and the successful marketing strategies developed in his company can be applied to many businesses - including yours. The basis of that global success lies in the simple philosophy that the more you plan and practice the easier and more successful you'll become.

Marketing is essentially all about the four P's: Product, Promotion, Price and Placement. With the right product, placed in front of the right visitor at the right time, promoted in the right way and offered at the right price you are guaranteed success.

Put these 5 strategies into action, and watch the results:

1) Sell more to existing customers... especially while they are HOT!

Go to any Disney theme park and you are continuously offered other products and services. Once you are through that main entrance you are constantly marketed to with products, upgrades, special offers. Disney knows that you have attended their theme parks to have fun and enjoy yourself, and a happy and satisfied customer spends more.

Your easiest sell is to someone who has already bought from you so you must have a back-end sale that you can make immediately while they are hot to buy.

2) Expand Your Marketplace

When you have a winning formula export it, because that's what successfully Disney did. They expanded from their US base worldwide with Disney attractions in the UK, Paris, Tokyo and Hong Kong and increased their marketplace and expanded their brand worldwide.

You too can easily expand your existing products by exploring other niches. For example; a guide to profiting from DVD sales might be originally aimed at product developers and entrepreneurs, but it could quite easily be rebranded to sell it to camcorder users. Or you might use that original DVD idea to enter another market such as training consultants and show them how they can leverage each training course they deliver by videoing it.

3) Continuous Promotion

You need to use many different strategies to constantly keep your brand in front of your customers. This is exactly what the Disney corporation do and they have a marketing plan that's designed to keep their brand and message in front of audiences all over the world.

You will regularly see promotions on TV, in print, and on the Internet plus they also use the power of affiliate marketing in their joint promotions with Virgin Atlantic. Your business too should leverage every tactic and strategy available to it to continuously promote.

What can you do to ensure every week you're sending out a marketing message? Plan how you'll place ads, submit articles, run press releases, improve search engine rank or offer incentives and then follow through. When you start to continuously promote you'll see rapid results.

4) Always Improve and Add to your Offerings

Disney is always renovating, growing, building, expanding and improving at their theme and these regular improvements draw back repeat visitors, as well as impress new visitors... but just like McDonalds, they want your experience to be the same, time and time again... ensuring that you and your family come back and spend again.

It is a complete marketing cycle from the parks to the cinemas to DVD's and themed toys and games. If Disney failed to continuously add and improve their profits would suffer and it's a lesson you can learn from.

Developing and growing a business is about constantly improving what you offer and creating new products. Your product portfolio should constantly be reviewed and updated with new or better product that offers the possibility of recurring income.

5) Tracking Business

Disney knows exactly when its parks are busy and when they are slow because they track the numbers and they plan their marketing and promotions accordingly. Rather than simply accepting the slow times, they run promotions to improve sales.

You can carry out each of the previous four strategies, but this one is the key: you must have the numbers, and be able to track them. You should be focused on tracking the visitors to your site by knowing if you are getting enough traffic, how long they stay, what they look like, how they find you.

These are all key questions you must have the answers to. Then you can work out your conversion levels because knowing that will allow you to sell more by increasing your conversion, test different offerings, compare different landing pages... the list goes on and on.

Follow these five strategies that Disney apply week in, week out and see your business get that magic touch.

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