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Oakley: Overengineering Products for Surf, Sea, and Sunshine

By Neil Thompson

Republish: EasyPublish™
Published: 26Jun2008
Word count: 440
Viewed: 362 time(s)

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Oakley is one brand that has definitely been conceptualized and developed for athletes of world-class quality. These are the athletes that view the occurrences of limits as one of the many mere challenges that arise in life. The dedication of such athletes has certainly driven Oakley to go beyond conventional ideas when it comes to the development of standards. It is inherent in human beings to weed out problems and come up with more than satisfactory solutions to deal with such problems accordingly.

The innovation that is characteristic of the Oakley brand has indeed reaped a lot of awards in the form of patents and trademarks. In fact, Oakley already has more than 500 patents and more than 1,000 trademarks credited to its name; all of which are dedicated to elevate the concepts of physics right into the realm of art. You have to understand that athletes do need the best of everything in gear, equipment, and accessories, to be able to perform at their optimum. With the wide array of topnotch Oakley products available in the worldwide market, athletes are guaranteed products that will surely enhance their performance. These products include premium eyewear, goggles sunglasses, prescription eyewear, footwear, apparel, and accessories. All of these products represent Oakley's unfailing commitment and devotion towards the production of high-end gear and accessories.

Just what makes Oakley different from the other brands in the market? This is actually simple. Oakley gives importance to both science and art, combining both realms to redefine the conventional ideas hounding accessories all over the market. Because of this, Oakley has become one of the strongest and most coveted names in the industry when it comes to fashion and performance technology. Truly one of the strongest icons that have ever risen!

Another thing that makes Oakley the strong brand that it is pertains to state of the art production facilities and research supporting the authenticity of all of its inventions and products. CAD/CAM engineering is employed when the people of Oakley brainstorm their products into conceptualization and creation. Prototypes are then developed, which are then built in vaporized polymers of approximately 16-micron layers. These polymers are needed for they solidify once exposed to electromagnetic radiation. Spectropho-tometers are then utilized to test progressive builds. Environmental chambers and impact accelerators are also utilized to complete the testing process. Only then would be the newly created inventions be exposed to athletes all over the world for field testing. With such a process aiming for optimum quality, it is no wonder why Oakley has become one of the strongest brands to have ever hit the industry.

Neil Thompson is a fashion writer who specialises in men's clothing and accessories. He has a particular interest in surf and snowboarding and brands such as Oakley and Billabong. Oakley accessories and clothing are available in many stores worldwide.

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