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Oakley - The Fusion of Science, Art & Expanding the Brand

By Neil Thompson

Republish: EasyPublish™
Published: 02Oct2008
Word count: 445
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Oakley, Inc. has long since been one of the leading sports brands dedicated to the fusion of science and art through its innovation in their products. Because of its huge success, it comes as no surprise that Oakley, Inc. would expand into the creation of other brands. These brands are the leading ones that you would find in the company's company portfolio:

Dragon - This brand actually has its roots dating back to 1993 in Southern California, with primary focus on the youth and its culture. Its influences come from the street and music culture rampant in today's youth, which are heavily accentuated into the products and eyewear the brand is very famous for. In fact, when you look at the goggles, sunglasses, and other accessories distributed by Dragon, you can surely get in touch with the lifestyle and preferences of today's youth. At present, Dragon's products are distributed in over 45 countries worldwide, with a vast number of core retailers to its name.

Eye Safety Systems (ESS) - The designs developed by ESS are very popular, especially in the ranks of the military, police officers, and firefighters. This is because the designs boast of advanced eye protection systems of the optimum level. Such quality has made ESS the leading brand and supplier of eyewear for the U.S. military. The great thing about ESS designs is that these were conceptualized for the most hostile environment possible, so peak performance and eye safety are guaranteed by these products.

Fox Racing, Inc. - The typical apparel for the motocross industry just would not be complete without protective goggles and eyewear. This is the forte of Fox Racing, Inc. Its innovative designs spell quality for all motocross enthusiasts all over the world. Because of the strong demand for Fox Racing sunglasses and goggles, more and more motor sports specialty retail stores have been distributing Fox eyewear worldwide. Oakley, Inc., of course, distributes these products as well.

Oliver Peoples - Oliver Peoples was actually co-founded by designer and optician Larry Leight way back 1986. In a short span of time, the brand has expanded its market to over 45 countries all over the world. In fact, 5 major retail stores are currently being operated by the brand in Tokyo, Costa Mesa, Los Angeles, and New York. New York actually has two retail stores in operation for Oliver Peoples. What's more, there are so many celebrities on the silver screen who wear Oliver Peoples® eyewear, making the brand all the more popular and prominent. Truly, with Oliver Peoples® eyewear, you enjoy the impressive mesh of both aesthetics from the olden days and finesse of the modern day.

Neil Thompson is a fashion writer who specialises in men's gifts and accessories. His focus has been on both pens and wallets, with a particular interest in brands such as Parker and Oakley. Click here for more information on the Oakley wallet.

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