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Are You Deliberately Under pricing Your Value to The Marketplace?

By Nick James

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Published: 29Apr2008
Word count: 676
Viewed: 281 time(s)

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Who's ever heard of a dentist charging up to 50k for treatment? ... and, has a line of people who he has to turn away?

It begs the question -- Are all dentists, the same? Well, the technical skills may not be to dissimilar.

I know that there'll probably be dentists reading this saying " I went to the blah blah school of dentistry, so I'm really more 'professional' and have more 'expertise'". (Just plug in the equivalent of what it is you do, sell, etc)

Now, let's flip over to our 'super dentist'. What makes him charge the fees that he does? What gives him the gall to set the prices that he does?

Well, the first, and most important ingredient in the formula is that... HE VALUES ENORMOUSLY, THE SERVICE THAT HE DOES FOR HIS CLIENTS.

As soon as a person just 'gets' that mental shift, huge things happen. It may sound a little metaphysical to some, a little bit of magic wand 'woo woo', but, small mental shifts can get the biggest doors to swing open, at an accelerated pace.

The next BIG MENTAL SHIFT in setting the prices that he does is the principle ... " BECAUSE THAT'S THE PRICES WHAT I WANT".

A vital note here is that the dentist didn't look at what other dentists were charging. He didn't say let me go down the middle and price my services that way.

Set your prices to match EXACTLY what you want your lifestyle to look like.

And that's what our Dentist did.

He then went to work to match his image to fit into his clients and prospects perception of what he does.

His practice looks like no other. His non-dental 'service' builds enormous value in the mind of the prospect. His referral system has people lining up to be treated by him.

And... his marketing is super. Most prospects are already pre-sold before they come for treatment. Now isn't that refreshing? Isn't that liberating.

Everything he does is not based on guesswork, conjecture, or Disneyland thinking. It's based on a predictable, reliable and systematic formula.

He has created the practice HE WANTS and treats his clients the way they want to be treated.

So, the question becomes...

What prices are you deliberately NOT SETTING that'll get you a bunch of highly qualified prospects for what it is you do?

You see, setting a higher price for your product or service, gets you a higher grade of client. People want 'snob value'. They want what the 'JONES'S' can't get.

And, the most important element in this is... CLIENT COMPLIANCE!

What that means is there is more people who value what is you do, and, they are in a better position to 'DO AS YOU SAY'.

Of course, setting higher prices isn't suitable for every product or service, but, EVERY product or service has the ability to leverage it into other HIGH price products or services.

For example: if you sell an ebook for £27.00 all to do with how to make costume jewellery. Now, a natural extension to this is to create a 12 monthly-paid newsletter.

What'll that give you? Yes, that's right - CONTINUITY INCOME... forever, if you play your cards right. Now doesn't that taste delicious?

What about a one-off seminar teaching people how to market their newfound skill?

And then, what if you audio tape and film that seminar and turn them into high priced saleable products?

Are you beginning to see the picture here? Aren't the possibilities... endless?

Would you rather settle for one ebook sale, or have a warehouse of products and services directly out of that ebook, and make more money than you ever imagined possible, from the same client?

This article is red-hot precious. I'd suggest you print it out and keep it someplace nearby.

... Because, if you're ever at a point where you're beating yourself up about not having a business of your own, or, how to maximise what you've already got, this'll kick start your thinking muscles and alert your profit antennae.

Nick James is a UK based direct marketer and product developer. During the last 5 years Nick has sold in excess of �1.6 Million Pounds worth of products and sevices online. Subscribe to his Free Tip Of The Week email at: http://www.Nick-James.com

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