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Article Directory :: Internet Marketing/Online Business Articles
If you have a home based business on the internet chances are you are either doing article marketing or considering it. In this article we will give you a handful of effective internet home based business tips using the power of article marketing.
1. Write for your readers but do not forget about the search engines. Your article should provide useful information, but you must target the correct key words to use your articles as search engine bait.
Because of the competition for short keyword phrases you are better to target longer phrases of three or more words. This gives you a better chance of ranking high on a search engine for that keyword phrase from the article you write.
2. Think in terms of volume and not necessarily on quality. You want to provide helpful articles that a person feels like they've gotten something from when they read it.
However, to really benefit from article marketing in terms of traffic for your home based business, you must get a lot of articles on the internet. The only way to do that is to write more articles yourself or outsource it to a freelance writer.
Your goal is not to win a Pulitzer Prize in the 400 word article, but rather to get hundreds and thousands of articles online that provide useful information to the reader. This is how you brand yourself as an expert on the topic and generate more website visitors.
3. Craft a powerful resource box and do it in the fewest number of words possible. Many people want to write another article in the resource box and this is a mistake.
Your goal in the resource box is to provide something enticing to your reader to get them to click on the URL to your website. If you look at expert authors in the article directory Ezinearticles.com you'll see most of them use short resource boxes that offer something to make a person click on their website URL.
4. Create unique versions of your articles and post them in a blog. Your goal is to get as much mileage of one article as you possibly can. If you are submitting your articles to article directories you might as well change it a little bit and put it on your blog too.
These are four effective internet home based business tips on article marketing. Using this as part of your advertising and promotion mix makes sense because increasing number of readers and other resources equals increasing traffic for your business.
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More articles by Pasi Kaarakainen
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