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Attraction Marketing: What is All The Fanfare About?

By Patrick McTigue

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Published: 28May2009
Word count: 731
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I have been working online for a little over six years now. I have seen a lot of things come and go. I have seen trends, mega trends as well as subtle shifts in what is "hot" and more importantly what works when marketing online. The "new" concept of attraction marketing is very hot right now. It is a by product of a lot of changes online for sure. It is also a move back to basics for a lot of people that frequent the internet.

The move back to basics is pretty simple for me to see. People want to know who they are buying from. They want to know who they are joining under. People are doing more "due diligence" before they spend money online. This is actually a good thing for real leaders that have some skills and are willing to help others. Below are some of the key trends I am seeing today with a few of my thoughts as well.

* People don't have as much money to spend and to "blow" as they did a few years ago. Many people are less likely to just pull out their credit cards and buy "stuff" on a whim.

* There are more people looking for a "job" online than I have ever seen before. With so many people out of work, people are looking to trade hours for dollars online. This is a growing trend, and many people online do not see the need to invest in their business. They want to make income for hours worked... at home... on the computer. These jobs are very limited and for every real one, there are dozens of scams.

* People are tired of being lied to and cheated. People have spent a lot of money on empty promises and "get rich quick" schemes. They are looking for something real. Something real is typically a real person that they can speak with and get to know. They get attracted to real people. This is the essence of attraction marketing for me. Real people being attracted to other real people. It is a very simple concept. It is not rocket science.

* People need results right away. Some people need an infusion of money today. Some need additional income this month. Pretty much everybody needs to see tangible evidence that their internet business is going to make them money. Once again, this points people towards a collaborative effort with someone... a sponsor... a mentor... a leader.

* People are under a lot of pressure to perform. If they have lost a job or their retirement income has tanked, they are looking for help now. Help now is really hard to find, so once again people are looking to work with people that can calm their nerves and point them in the right direction.

I could continue for a long time with the current needs of people coming online looking for today money. If you need money today, you are looking for a today solution. That is pretty simple.

Where does attraction marketing fit in here? It is pretty simple. All these people I mentioned above are all looking for a person they can get to know. They are looking for a person that will "connect the dots" for them so they can provide for their families in a significant time of need. They are looking for a friendly face in the crowd that will help them. They are looking for a person they can trust, a person that really has their best interest at heart.

The bottom line is people are looking to make new relationships and friends. This is normal and natural. The change statement for a lot of people is they are trying to make these new friend while under duress. This clouds people's judgment and often makes them an easy target for unscrupulous people that do not have their best interest at heart.

Attraction marketing is a great mechanism for people to let others know who they are and what they stand for. This allows people to search for and find people that will actually help them profit and prosper online. I recommend that any person that is looking to join any program or business, get on the phone with your future sponsor. If you can not make that happen, I would consider that a "red flag" condition, and would look elsewhere.

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