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Articles by Phil Turtle

• Building A Reputation
  What others think of your company can make or break it. Marketing consultant Phil Turtle, md of business consultancy and PR agency Turtle Consulting Group looks at the wild animal called reputation and how firms can tame it.
  Published 11Jan2012, viewed 30 times

• How sub-editors sub your press release
  Most readers will already know that usually you or your PR agency will write and distribute a fairly lengthy press release - and then a much shorter version appears in the press and media which are kind enough to run your story. But did you know that there's a "formula" to how this happens and if you know the formula, you can have a much higher chance of getting your key message into the short news item which eventually appears?
  Published 15Sep2011, viewed 59 times

• Helping Freelance Journalists to Help You
  Most trade and technical magazines and websites do not employ staff journalists. Instead they rely on contributed news and articles from companies active in the sector and they hire freelance journalists on an as-needed basis to research and write features for them.
  Published 15Sep2011, viewed 59 times

• The Science Of Successful Brochure Writing
  How often have you read a potential supplier's sales brochure and thought "Oh that was interesting (not)........(yawn)" and then consigned it to the large round file on the floor? A familiar scenario? Yes, because most copywriters (whether they work for the company, an Ad Agency or a PR Agency) compose their brochures from their company's point of view not from their prospect's perspective, explains Turtle PR Company.
  Published 17Jun2011, viewed 93 times

• How to Get Into a Feature That a Freelance Has Been Commissioned to Write for a Magazine or Website
  Many feature articles - particularly industry-wide reviews on a particular topic are written by freelance journalists in response to a commission (a brief plus payment) from the Editor of the publication.
  Published 09Jun2011, viewed 69 times

• Book Review: Strategic Alliances: Three Ways to Make Them Work
  A review of the new book Strategic Alliances: Three Ways to Make Them Work by By Steve Steinhilber (Harvard Business Press)
  Published 28Nov2009, viewed 264 times

• Proactive Steps to Successful Debt Collecting
  The longer a debt remains unpaid, the greater the chance that it will never be paid. In fact the majority of debts that go past 90 days become bad debts. So says Philip Turtle MBA of marketing and management consultants Turtle Consulting Group. In the next of his well-regarded series of business advice, Phil brings you the know how on making bad debts a thing of the past.
  Published 21Nov2009, viewed 381 times

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