Article Directory :: Authors :: M :: Phyllis Zimbler Miller Articles

Articles by Phyllis Zimbler Miller

• The Top 15 Missed Opportunities on Twitter
  An effective Twitter marketing strategy requires numerous elements of what you should be doing. If you aren't, you're missing out on using Twitter effectively.
  Published 28Mar2010, viewed 176 times

• Is Your Twitter Account Consistent With Your Website?
  All the effort on your Twitter account can be wasted if your website does not appear consistent with your Twitter account. This is especially true if the one hot link on your Twitter account sends people to your website. You don't want to have a major disconnect between these two online locations.
  Published 28Mar2010, viewed 144 times

• Using Twitter Search Functions
  One of the most important advantages Twitter has over Facebook and LinkedIn for connecting with potential customers/clientele is using Twitter search functions. Because Twitter is so open - everything is open to everyone except for the minority of people who lock their Twitter updates, Twitter search functions and third-party search functions can return very robust results.
  Published 28Mar2010, viewed 163 times

• Effective Twitter Marketing Strategies
  Effective Twitter marketing strategies are NOT one size fits all. It's important to consider your goals when planning your own Twitter marketing strategies.
  Published 15Mar2010, viewed 227 times

• How to Effectively Use Twitter Applications
  Twitter can seem deceptively simple. Yet once you understand the numerous opportunities that Twitter offers you, you may be overwhelmed with how much is going on. That's why it's wise to consider how to effectively use Twitter applications to help you stay focused on your Twitter goals.
  Published 10Mar2010, viewed 203 times

• Examples of Effective Tweets on Twitter
  While there are no rules for tweets on Twitter such as there are in English for when to use various sentence constructions, there are better practices for tweets.
  Published 02Mar2010, viewed 209 times

• How to Run a Twitter Contest
  If you want to attract online attention to a particular product, service or cause, consider running a Twitter contest. Because of the 140-character limit and public tweets, Twitter is an ideal social media platform for this marketing strategy.
  Published 21Feb2010, viewed 220 times

• How to Participate in a Tweetchat
  One effective way of getting Twitter people in your area of interest to know you is to participate in a tweetchat on a related subject.
  Published 12Feb2010, viewed 138 times

• Influence People and Make Friends on Twitter
  On Twitter if you are authentic, have a strategic plan, and understand how to effectively use Twitter, you can influence people and make friends in ways that will benefit both you and them. (Now while you could do this for political causes, in this guest post I'm only talking about creating relationships to promote your brand, book or business.)
  Published 07Feb2010, viewed 205 times

• 5 Things Other Sites in Your Field Probably Aren't Doing to Attract Traffic
  One of the best elements about the web is that people who might be your competitors in an offline environment frequently are your collaborators in an online environment. Still, it's okay to try to do things better than your competitor/collaborators. Why not be the leader and let the others follow?
  Published 03Feb2010, viewed 165 times

• How to Run a Twitter Marketing Campaign
  Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign. You do NOT want to be viewed as a spammer or as an annoying pest.
  Published 31Jan2010, viewed 293 times

• How to Raise Funds on Twitter for Non-Profit Projects
  If you have a legitimate non-profit cause for which you wish to know how to raise funds without spending money on advertising, Twitter can provide a relatively easy fundraising project for you.
  Published 23Jan2010, viewed 182 times

• How to Conduct Brand Monitoring on Twitter
  Your brand - what you are known for - is something that you should definitely want to protect. You've probably worked very hard to establish this brand, and you do not want people tarnishing that brand.
  Published 19Jan2010, viewed 145 times

• How to Use Twitter for Business to Business
  When you first start on Twitter, using Twitter for business to business may not seem as obvious as using Twitter for business to consumer or follower to follower. For example, you may feel that Twitter is not dignified enough to reach out to another business.
  Published 12Jan2010, viewed 171 times

• Do You Have a Twitter Strategy?
  A young adult asked: "I need help with regard to Twitter. I log on daily and don't have a productive plan on how to effectively use it in a business sense. Any advice on how I can attack this in a productive manner will be much appreciated."
  Published 08Jan2010, viewed 184 times

• What Does It Mean to Give Value in Order to Create Internet Business Relationships?
  I read Internet marketing and Internet business material continually, and one of the most frequent phrases I see can be summed up as: "Give value to your prospective customers." What does this mean?
  Published 07Jan2010, viewed 253 times

• How to Use Twitter for Business Marketing
  If you are active on Twitter and want to promote your business, it's important to know how to use Twitter for business marketing to consumers. Twitter isn't an open invitation to spew sales messages at consumers; rather it's an opportunity to create relationships with consumers.
  Published 05Jan2010, viewed 1315 times

• How to Use Twitter 101
  Everywhere you look nowadays you read or hear about people using Twitter. But what are they using Twitter for?
  Published 31Dec2009, viewed 428 times

• Tips for Focused Blogging to Promote Your Brand, Book or Business Online
  If you have a Web site to promote your brand, book or business, do you also have a blog? A blog adds something valuable to a Web site if you post articles several times a week - fresh content to let the search engines know your Web site is active.
  Published 24Dec2009, viewed 211 times

• 7 Best Rules of Engagement on Twitter
  Twitter rules of engagement, although this may sound way too formal to those people who are active participants in the microblogging platform of Twitter, do exist.
  Published 20Dec2009, viewed 191 times

• Top 4 Best Practices for Twitter
  Writing about the top best practices for Twitter is fraught with danger because, if you ask three people, you'll probably get three different lists. Thus with trepidation I will attempt to provide you with what I believe are the most important best practices:
  Published 15Dec2009, viewed 195 times

• 5 Tips for Joining Your First Social Media Site
  Getting started on social media can often be deceptively simple - What's the big deal? You sign up. - or intimidating - Why am I being asked for my date of birth? - or overwhelming - How do I find people to friend or follow?
  Published 16Dec2009, viewed 190 times

• What to Tweet About on Twitter
  Figuring out what to tweet about on Twitter is part of an overall strategy question connected to your overall Internet marketing plan.
  Published 07Dec2009, viewed 397 times

• If You Want to Have a Site With Good SEO You First Need an Effective Web Site
  If you want to effectively search engine optimize your Web site, you first need to make sure that the Web site is a good "fit" for SEO enhancements. If the Web site itself isn't effective, SEO strategies are going to be difficult to add.
  Published 03Dec2009, viewed 519 times

• Your Internet Presence: Keep It Updated for Optimum Internet Marketing
  Your overall internet presence is very important for driving traffic to your website in order to achieve your internet marketing objectives. Yet, as you increase your presence on social media platforms, article directories, HubPages, Squidoo, YouTube, etc. you may be sending out mixed signals if your profile on all these different locations isn't consistent with your website positioning -- your brand.
  Published 03Dec2009, viewed 352 times

• Article Marketing Offers Free Cyberspace Exposure for Your Brand, Book or Business
  Have you heard the expression "article marketing" but not known for sure what is meant? Basically, article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc.
  Published 01Dec2009, viewed 198 times

• Two Strategies for Website Home Page Copy Can Make Your Visitors Stick Around
  A website's home page is the most important real estate of that website. What copy you put on that home page often determines whether a visitor to the site will stick around for a few seconds to see what you have on offer - or instead immediately click away to a more "appealing" website home page.
  Published 30Nov2009, viewed 196 times

• Book Author Websites Should Help Not Hinder a Book's Promotion
  Many book author websites hinder a book's promotion because of either missing elements or elements that unnecessarily clutter the website. The purpose of a book author website is to do one thing: Convince the prospective book buyer to stick around on the site to learn more about the book.
  Published 30Nov2009, viewed 163 times

• Company Internet Policy: Without Such a Policy Your Company Reputation May Be at Risk
  A person who proclaimed that he didn't know anything about Internet marketing discovered that his company, of which he is a senior exec, had an unauthorized company blog. How could that be? He didn't know, but his company had no Internet policy for his employees.
  Published 29Nov2009, viewed 215 times

• Internet Marketing Tools to Help Get Across Your Marketing Message
  The Internet offers an array of tools that can help you get across your marketing message and create a relationship between you and your potential clientele.
  Published 29Nov2009, viewed 167 times

• How to Find People to Follow on Twitter
  Finding people to follow on Twitter can be undertaken in numerous ways. When you first join Twitter you are prompted with "See if your friends are on Twitter." And you can check Gmail, Yahoo, AOL, Hotmail, and MSN email accounts.
  Published 29Nov2009, viewed 364 times

• Use Videos for Marketing and to Run Your Business More Effectively
  Free video sites on the Internet are not just for teens who want to share their latest exploits or book authors showcasing book trailers. These video sites actually offer a free or low-cost opportunity for small businesses to both market their businesses and help run their businesses more effectively.
  Published 28Nov2009, viewed 170 times

• BlogTalkRadio Offers Book Authors the Opportunity to Host Their Own Shows
  BlogTalkRadio.com - an internet radio "station" that offers anyone the opportunity to host his or her own show for free - is an ideal opportunity for book authors to promote their books on a regular basis while providing valuable content to their target audiences.
  Published 28Nov2009, viewed 215 times

• Book Marketing: The Importance of an Open Mind for a Successful Campaign
  If you are marketing a nonfiction or fiction book, you have to be in this for the long haul. You can't simply say "I've done the best I could for three months and now I'm stopping my efforts."
  Published 26Nov2009, viewed 355 times

• Internet Marketing: 10 Reasons to Revise Your Online Profiles
  Have you had this experience: You click on your own profile on a social networking site and you're surprised to read information that is outdated? You must try to ensure that this doesn't happen.
  Published 25Nov2009, viewed 154 times

• Why Book Authors Need Their Own Websites
  Many book authors decide that they do not need their own book author websites. These authors feel that they can get enough exposure by listing their book on the various online book sites. Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website.
  Published 24Nov2009, viewed 188 times

• You Should Be Using Social Media for Your Job Search
  Social media activity can be very important for people looking for jobs.
  Published 24Nov2009, viewed 277 times

• Nonfiction Book Marketing: Do Not Put the Cart Before the Horse
  Book marketing in the age of the internet provides numerous opportunities for an aspiring nonfiction book author to have a following before he or she submits a nonfiction book proposal.
  Published 22Nov2009, viewed 376 times

• How to Get Followers on Twitter
  How to get followers on Twitter requires a different strategy than on Facebook or LinkedIn. Of course, on all three social networking sites you want targeted connections. In other words, you want people who are interested in what you have to offer and people from whom you can learn.
  Published 20Nov2009, viewed 253 times

• When Is the Right Time to Start Marketing Your Book?
  When is a good time to start marketing a book? While still writing the book, while looking for an agent or publisher, while going through the self-publishing process? When the book is available on Amazon?
  Published 18Nov2009, viewed 188 times

• What Is Twitter All About?
  Twitter is the microblogging platform that has been getting a great deal of buzz in recent months. And if you want to take advantage of the opportunities on Twitter, start off doing things correctly.
  Published 17Nov2009, viewed 186 times

• Create a Sense of Urgency for Your Product or Service Offers
  Creating a sense of urgency when selling a product or service can increase your sales - especially if you understand your target markets and which "urgency" triggers will appeal to them.
  Published 15Nov2009, viewed 169 times

• If You've Put in the Effort to Write a Blog Post, Make That Post Easy to Read
  Blog posts that make it difficult for people to read the posts with ease are an invitation to click away without reading the posts.
  Published 15Nov2009, viewed 189 times

• Amazon Book and Product Reviews Offer Introverts an Easy Way to Shine
  Writing an Amazon book or product review is an excellent opportunity for an introvert to get positive online exposure without worrying about having to engage in "conversation" with others.
  Published 15Nov2009, viewed 216 times

• How to Launch a Successful Product Online
  Successfully launching a product online has two main components: The first requires a product that is successful - in other words, a worthwhile product that fills a specific want/need. The second requires an understanding of how to connect online with the appropriate target markets.
  Published 13Nov2009, viewed 219 times

• How Authors Can Use Their Books as the Basis for an Internet Business
  Whether you have a fiction or nonfiction book, there's a lot more gold in that tome than you may realize.
  Published 07Nov2009, viewed 186 times

• How to Maximize Your Book Author Website
  Your visitors to your book author website are not mind readers. And even if they were, they have better things to do than figure out what you want them to do in connection with your book.
  Published 07Nov2009, viewed 162 times

• What Is Your Brand as a Screenwriter?
  You must learn how to write a dynamite screenplay. But there are many fantastic screenwriters out there. So to really distinguish yourself you must establish your unique "brand."
  Published 07Nov2009, viewed 357 times

• Call-to-Action Websites: 3 of the Most Important Tips for Effective Book Author Websites
  Call-to-action book author websites motivate website visitors to start a relationship with the book author and then progress to buying the author's book(s).
  Published 06Nov2009, viewed 163 times

• Marketing Is an Ongoing Project and It Is Helped by Having a Marketing Mindset
  Whatever business you're in, you should understand that marketing is an ongoing process. Whether your book is selling like hot cakes or no one's buying or whether you have a long list of clients or no clients yet, marketing is a constant part of your strategy.
  Published 06Nov2009, viewed 162 times

• Book Trailers: They Can Be So Much More Than Wannabe Movie Trailers
  Book trailers are popping up all over the internet, promoting both fiction and nonfiction books. In most cases these book trailers are similar to movie trailers - sliced together footage of pictures and film clips, often with a voiceover.
  Published 06Nov2009, viewed 186 times

• How to Write Blog Posts When You are Blogging to Market a Novel
  The problem of writing ongoing book blog posts really presents itself to fiction writers. If you've written a romance novel or a mystery novel, what are you going to write about in your blog posts?
  Published 06Nov2009, viewed 146 times

• Your Book Is Judged by Its Cover -- 7 Tips for Effective Internet Book Selling
  On the Internet your book cover has nanoseconds to connect with a potential buyer before that person clicks away to another book.
  Published 05Nov2009, viewed 163 times

• How to Have Effective Basic SEO on Your Website
  The techniques to rank higher in the search engine listings are called SEO - search engine optimization. And the most basic SEO is having a good title tag along with the description metatag and the keywords metatag in the coding of your site.
  Published 05Nov2009, viewed 197 times

• How to Use Emails to Keep Your Business, Brand or Book in Front of Your Target Markets
  Effective email marketing can help your business, brand or book be top-of-the-mind with your target audiences.
  Published 01Nov2009, viewed 198 times

• How to Have an Effective First Website
  If you want your business, book or idea/product to stand out in the marketplace, you have to have an online place where potential customers can find you. But the truth is, for people who have no website expertise, getting started having a website can be overwhelming. Here are some basic elements with which to start.
  Published 01Nov2009, viewed 206 times

• How to Effectively Use Twitter for Book Marketing
  The three main keys to an effective Twitter strategy are transparency, engaging conversation, and sharing information. If you do all these three, you will be in a great position for people to know, like, and trust you. And people buy from people they trust.
  Published 31Oct2009, viewed 320 times

• Marketing Your Book: 5 Tips for Choosing the Domain Name for Your Website or Blog
  As part of an overall marketing plan, having your own website or blog on which to market your book is a very good idea. You'll have a place to send fans and potential fans where they can get the in-depth information that you'd like them to have about your book.
  Published 30Oct2009, viewed 177 times

• How to Choose a Domain Name for Your Local Business Website
  Local businesses are being repeatedly told by marketing gurus that, if they do not have a presence on the internet, their local competitors who do have a presence will take business away from them.
  Published 30Oct2009, viewed 174 times

• How to Have a Book Website That Effectively Sells Your Book
  If you're a book author, you want to make it as easy as possible for people to say yes to your book. To do this you must have a website (people buy books online) and you must have a website that makes it easy for potential book buyers/readers to know what your book is about and what you are about.
  Published 29Oct2009, viewed 239 times

• How to Do Good Deeds to Get Online Exposure for Your Book
  Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting "Buy my book" on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book.
  Published 29Oct2009, viewed 177 times

• 7 Ways to Sell More Books at No or Low Cost
  Your goal is to sell more books - and sell those books without spending a lot of money. Therefore, your number one goal is to make it easy for people to find you and say yes to you:
  Published 29Oct2009, viewed 201 times

• 10 Ways for a Book Author to Share Free Content on the Internet
  Book authors sell their books -- the fruits of their writing labor. Thus it may seem counterintuitive to recommend that, for online book marketing success, book authors must be willing to share abundant free content.
  Published 27Oct2009, viewed 700 times

• 7 Tips for Creating a Call-to-Action Website
  A call-to-action website is a must-have if you want to attract website visitors and convert them to customers/buyers. And here are 7 tips for creating a call-to-action website:
  Published 26Oct2009, viewed 281 times

• 7 Reasons You Must Use Social Media to Promote Your Brand
  If you think Twitter, Facebook, and other online social media communities are only for teens, you're missing out on valuable and free marketing platforms for your brand (book, business or product).
  Published 26Oct2009, viewed 230 times

• How to Decide Upon a Niche for Your Internet Marketing
  A main tenet of Internet marketing is the niche market -- that small segment of a market to which you will direct your marketing efforts. But what exactly constitutes a niche market?
  Published 24Oct2009, viewed 306 times

• Making It Easy for People to Say Yes to You Online
  Here are examples of the smallest things that can make or break a good website visit experience.
  Published 23Oct2009, viewed 187 times

• Becoming Adept at Internet Marketing Requires Training
  Just because it is easy to start Internet marketing does NOT mean you are doing this effectively. What is usually required to get maximum effectiveness from such tools as Twitter and blogging is some sort of Internet marketing training.
  Published 23Oct2009, viewed 469 times

• How to Tell Your Website Designer That You Are Not Trying for a Design Award
  Most businesses nowadays realize they need a website - and this is true even if the business is only a brick-and-mortar one. This is because more and more consumers are letting their fingers do the walking across a computer keyboard rather than the Yellow Pages. Yet how many businesses know which elements their website should have in order to be optimized for both people and search engines?
  Published 16Oct2009, viewed 180 times

• The Top 9 Things to Do on Twitter If You Want to Discourage People From Following You
  Twitter is an extremely powerful social networking tool if you understand how to use it effectively. While it takes whole books to explain the most important elements of using Twitter effectively, below is a list of the top 9 things to do IF you want to discourage people from following you.
  Published 14Oct2009, viewed 198 times

• Unique Selling Proposition - What Are the Benefits You Are Offering?
  Have you identified your Unique Selling Proposition (USP)? The major benefit that makes your business stand out from your competitors and on which you can base your promotional efforts?
  Published 11Oct2009, viewed 418 times

• Successful Product Launches Can Require Extensive Pre-Planning
  A successful product launch can require extensive pre-planning before you ever make your first sale of the product.
  Published 16Oct2009, viewed 268 times

• How Do I Maximize My Exposure on Twitter?
  Is this question of how to maximize your exposure on Twitter a question to which you'd like to know the answer?
  Published 16Oct2009, viewed 223 times

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details