Article Directory :: Writing & Speaking Articles

Top 10 Tips For Writing A Business Blog

By Rebecca Bluff

Subscribe to Rebecca Bluff's RSS feed using any feed reader!

Republish: EasyPublish™
Published: 18Feb2012
Word count: 720
Viewed: 53 time(s)
Bookmark this article using any bookmark manager!
Get Free Content For Your Site

Whether you're new to the world of blog writing or need to revive your current blog - here are a few handy tips for a business blog writer.

Benefits of writing a business blog

There are many great benefits to be had when keeping a business blog:

Blogs help increase SEO

Blogs can help deliver customer service

Blogs are a great place for industry comments

Blogs can share the latest news and events

Blogs can attract new customers and retain existing customers

Business blogs enhance credibility

Top tips for writing a business blog

Blog writers should be creative and aware of social trends for the blog to be kept fresh. These top blog writing tips can help keep your blog on top.

Plan your blog

Blogs have the luxury of being flexible, in regards to content and style. However, ensuring consistency of when the blog is published is important. Once you start on the slippery slope of "I'll post a blog tomorrow..." - the blog may quickly cease to exist. We all know that tomorrow never comes! The blog writer should create a blog plan for posting, content writing and time spent on blog writing.

Use a friendly tone

The blog writer should use a friendly and informal approach. People reading your blog are human and may need an escape from the office paperwork. A friendly tone makes reading enjoyable, increasing the chance of return blog readers. Professional copywriter, Leigh Cooke Southampton says to "ensure the tone is relative to the target audience and business you are in."

Keep it useful and topical

When writing a blog, it is important to keep it useful and meaningful to your target audience. Blog writers should provide useful advice for their readers. If there is something important happening in current affairs or your industry - blog it! Sign up to RSS feeds and news feeds on your chosen topics.

Write regularly

Blog writers should post a minimum of 2 - 3 times a week, plus any additional topical blog posts. Regular blog posts are great for search engine optimisation.

Use keywords in blogs

Ensure your blog posts have a good amount of keywords in there. Professional blog writer, Leigh Cooke Southampton says "blogs should have about 7% keyword density - a good rule of thumb for SEO writing."

Share it

When you've written a blog - share it on social networking sites. Increase blog readership by posting on Twitter, LinkedIn and Facebook. This will let current readers know about the new post and share with colleagues.

Steer clear of promotion

Blog writers may fall in to the trap of using the blog to promote the business products or services. Although this may be done for special events - the promotional aspect of your business should be left to professionally written press releases. Readers will quickly tire of product advertisements - the blog is about giving useful and relevant information.

Blog formatting and readability

Blogs should be short, punchy and informative - giving readers a taste of what you're all about. Online readers have a short attention span, so keep it under 500 words, use meaningful titles and include bullet points, images and graphs. If you've got a lot to talk about - consider article writing for business.

No excuse for misteaks!

Once you've written the blog - leave it a while, then proof it for spelling, grammar and sense. Leigh Cooke Southampton suggests giving the copy to a colleague for critical review.

Hire a freelance copywriter

Writing a blog can be time consuming - demanding a high level of commitment, creativity and writing skill. Many businesses outsource the business blog to professional copywriters. Hiring a freelance writer will ensure a professional business blog, packed with SEO techniques and written on time and on budget. Freelance copywriters do what they do best - write excellent blog and website copy, letting you get on with what you do best.

Start your business blog today!

What are you waiting for?! Get cracking with your business blog! Have fun, post lots and enjoy the benefits of a business blog!

Add some seasoning to your business with salt. Whether you are after blogs, articles, website content or even creative Tweets, salt. has all you need. So why not add a little salt.?

Bookmark this article using any bookmark manager! Subscribe to Rebecca Bluff's RSS feed using any feed reader!

EasyPublish™ this article - publishers click here

More articles by Rebecca Bluff

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:




We respect your privacy.

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details


Arts & Entertainment
Automotive
Business - General
Computers & Technology
Finance & Investment
Food & Drink
Health & Fitness
Home & Family
Internet Marketing/Online Business
Legal
Pets & Animals
Politics & Government
Reference & Education
Religion & Faith
Self-Improvement/Motivation
Social
Sports & Recreation
Travel & Leisure
Writing & Speaking

More writing and speaking articles:

  • Google Penguin Algorithm: Importance of a Web Content Writer (Peter Nisbet)
    The Google Penguin algorithm is designed partially to seek out scraped and artificially written content and also to ensure that backlinks come from a diverse range of sources and utilize diverse anchor text. There are other aspects of the update, which is fundamentally intended to further improve the experience visitors using Google to search for information.

  • How To Speed Up The Job Search Process With Your Resume (Anish Majumdar, CPRW)
    3 under-the-radar methods used by professional resume writers to speed up the traditional job search process. Do you know what they are?

  • How To Become A Career Novelist (Winston Takeda)
    If you've got some stories in your head, then you should become a novelist. In this article, you'll find out all you need to know in order to make that happen.

  • Effective Website Copywriting - Its Benefits And Techniques (Benedict Norden)
    Website copywriting is very different from other forms of writing. Thus, it requires special skills that can make your web pages appealing to online readers. With this in mind, some people prefer to hire an SEO expert to help them out on this. They want to make sure that their site visitors experience a meaningful time navigating their domain and fully understanding what it is that they have to offer.

  • How To Come Up With Blog Article Ideas (Jeff Schuman)
    If you have blogged for any period of time you know that you are going to run into writers block. Sometimes it's just hard to come up ideas on things to write about.

  • Writing A Good Groom Wedding Speech (Jeffrey Lucasa)
    Writing a groom wedding speech is going to mean that you will have to focus really hard on it. Don't expect to even give a satisfactory speech if you don't prepare for it. Believe me all you need to do is dedicate the last few weeks prior to the wedding to writing the speech and you will be fine! Writing a great groom wedding speech is easy when you know exactly what to say and how to say it!

  • Effective Ways To Write Selection Criteria That Get Employment Opportunities (Janelle Elizabeth)
    Writing an effective selection criteria responses is part and parcel of clinching that job you have always desired. It says to your future boss what you've accomplished so far in your career and it permits them to see a preview of your written communication skill. Read through this site to know more how to accomplish a convincing selection criteria.

  • Use The Ancient Secrets Of Story Structure To Write A Compelling Novel (Winston Takeda)
    You can easily use the story structure that is deeply imprinted on the subconscious of humankind to create a powerful and compelling story. In this article, you'll learn what that structure is.

We Automatically Distribute Articles
To Thousands Of Publishers And Web Sites:
Submit Article
All content is viewed and used by you at your own risk and we do not warrant the accuracy or reliability of any of the information. The views expressed are those of the individual contributing authors and not necessarily those of this web site, or its owner, Takanomi Limited.
  
Copyright © 2012 Takanomi Ltd. Company no. 5629683. All rights reserved. | Privacy | Legal | Contact Information