Article Directory :: Internet Marketing/Online Business Articles Google Ranking Tips - Anchor Text By Richard Day Republish: EasyPublish™ Published: 30Aug2008 Word count: 445 Viewed: 423 time(s) Get Free Content For Your Site If you use the same anchor text in a large number of directory submissions, article submissions, website linkbacks, you could actually hurt your Search Engine Optimization (SEO) attempts. What is anchor text? Anchor text is usually blue and underlined text. Underneath or behind the anchor text, there is a link to a website or article. The user doesn't see the link details, he only sees the anchor text. The anchor text is what the user/reader clicks on to get more information. Search engines often look at anchor text to determine what the link is about and thus infer the subject of the site to which the link points. It is widely believed that placing keywords in anchor text helps search engine ranking. (Keywords are the words people commonly use to search for information. For example, "Google Ranking Tips" are three keywords that work as a keyword phrase and are searched for frequently.) If you submit an article to twenty different article sites, for example, with the same anchor text it may look like you are trying to manipulate the search engines. Additionally, if you trade links with several another sites, and your anchor text on every other site is the same, then Google will pick this up, and may penalize your site for trying to manipulate the results. A popular blogger trying to optimize his site for the keywords, "Internet Marketing Tips" made an offer to his bloggers. If they would link to his blog with a link that used "Internet Marketing Tips", he would link back to them. Because this blogger got lots of linkbacks, and they all were with the anchor text, "Internet Marketing Tips", there was a problem. At first, his site was quickly ranked highly for his keywords "Internet Marketing Tips". After a while, however, his ranking fell significantly. He just couldn't determine what had happened. He got some advice from an SEO expert who explained the mechanics of what had happened. He asked some of the people to make corrections to the linkbacks. In a short time, his site climbed back up in the rankings. Rather than making this mistake, make sure that some of the sites that link back to you have unique anchor text phrases. Here are some examples of changing the anchor text: * "Search Engine Tricks to Use", * "Don't try to trick Google", * "SEO Tricks to improve your rankings" These examples of anchor text could all point to the same site, but they just use different keywords. In summary, when you write anchor text, make sure that you vary it. Don't use the same anchor text in multiple submissions. It just looks fishy to the search engines. http://www.trafficbumper.com is dedicated to helping internet marketers increase their website traffic. Several techniques are explained in articles and videos. EasyPublish™ this article - publishers click here More articles by Richard Day

Free Report! Ten Essential Secrets Of Article Marketing ... Grab Your Free Copy Now: We respect your privacy. Need Content? Regular Top Quality Content for your Blog, Ezine or Website ... Delivered Direct, For Free! Click For Details Arts & Entertainment Automotive Business - General Computers & Technology Finance & Investment Food & Drink Health & Fitness Home & Family Internet Marketing/Online Business Legal Pets & Animals Politics & Government Reference & Education Religion & Faith Self-Improvement/Motivation Social Sports & Recreation Travel & Leisure Writing & Speaking

More internet marketing articles:

• What's New In The World Of Classified Ads (Pat Thompson)
  Classified advertising is a common way of marketing for goods and services through the newspapers, magazines. This form of advertising is also popular on the internet and has been recommended to people with intentions of growing their business. If you thought that you would have to spend lots of money to have these advertisements placed, you are wrong; all you need to do is look for the free classifieds that are available on the internet.

• Benefits Of Online Classified Ads To Your Business (Pat Thompson)
  Unlike in the past when they only appeared on the newspapers, classified ads are now a common sight on the internet. Numerous sites are actually dedicated to classified ads, and these sites provide business people with a chance to promote their products and services cost effectively. What's more interesting is the fact that most of these online sites offer their service for free. This aspect of online classifieds has made them extremely popular.

• Make Money Through The Internet By Learning How To Start An Online Business From Home (Moira Wight)
  To make money through the internet involves learning new skills and learning how to start an online business from home. The first step in this process involves choosing a niche area to serve. Read on to find out more about how you can do this successfully.

• Which Affiliate Marketing Products For Your Niche Internet Business? (Michael Tasker)
  When searching for an affiliate marketing product for your niche internet business to offer prospects and customers should you seek out a digital or a physical one? The answer depends upon which niche you are marketing to, what the prospects are used to buying, whether the product fits into the usual price range plus also the size of commission earned.

• Online Business At Home - What Are The Necessary Business Building Tools To Use? (Jeff Schuman)
  Being the owner of an online business at home is smart for anyone these days. However, if you are going to own your own business then you need to be made aware of the necessary business building tools that will help you make it successful.

• What The Experts Know About Article Marketing! (Andrew Gallop)
  An article is something that appears so simple to the untrained eye, but requires such complex techniques to build and market properly. The methods used are varied and change drastically across the web, depending on the site or company. However, some of the same core principles are always used and reused when you want success and they will be discussed here.

• Easy Ways To Successfully Market Your Articles (Andrew Gallop)
  You really couldn't believe just how powerful articles are when it comes to marketing a business online. However, believing is about seeing, and you can see the true results of article marketing with the use of tips like these. These tips can give you a heads up in the way you can promote your business effectively and efficiently, with the use of a few great articles.

• Most Valuable Places For Keywords In Your Articles (Kat Drew)
  Where should you put put your keywords in your articles to get the most traffic? Follow a few golden rules for the best results.

• Learn More About The Importance Of Link Building In Search Engine Optimization (Paul Malcolm)
  Many people now regardless of age, are spending a lot of time on the internet. They are doing this through chats and various social media platforms and looking for all types of information. Social media has become a very important source of personal information that people use in making their decisions on a daily basis.