Article Directory :: Internet Marketing/Online Business Articles Using Conversion-Based Thinking To Increase Your Small Business Performance Copyright © 2012 RickyWeber.com Republish: EasyPublish™ Published: 14Jan2012 Word count: 433 Viewed: 50 time(s) Get Free Content For Your Site One of the greatest tips that a small business owner can utilize to improve their results and increase their performance is to take advantage of conversion-based thinking. A conversion is turning an interested reader or website visitor into a buyer, customer, or subscriber. When you can focus your marketing efforts as well as your design efforts to place as much emphasis as possible on conversions, you can work smarter but not harder to receive great results. In the web analytics world there is a massive emphasis on conversion-based thinking, and one could even argue that this is the entire reason behind having web analytics tracking software like Google Analytics in the first place. One well-known example of a conversion is the sales funnel, where a prospect decides to become a customer who is led through a series of steps where they will make numerous buying decisions. A conversion can also be measured with cost-per-action marketing, where you are either marketing your website in order to get as many people to take a certain action as possible, or you are an affiliate that is trying to earn commissions by promoting this sort of landing page. Another example of a conversion is simply getting the visitors who arrive at your website to sign up as members, or it could also be getting people to sign up for your email list so that you may approach them later with offers they may be interested in. No matter which sort of online customer conversion that your small business depends on, placing the emphasis on maximizing how many conversions you receive will do more to increase your success and return on your time and effort than anything else. This is where having a solid web analytics package comes into play with your website, because this will give you detailed information regarding what people do when they arrive at your website. You can also use click-tracking software that can show you the mouse movements of your website visitors, which can show you exactly how far they go in your conversion process. You can use the information provided by your web analytics software to test out different sorts of conversion processes to see which ones convert the most prospects into customers. By taking advantage of conversion-based thinking with your website marketing and making use of powerful tools such as web analytics to develop your customer conversion process, you can make a great leap forward in your small business success. If you want to be profitable on the internet today, you must have your website listed in the search engines. If you are ready to get your website listed go to http://RickyWeber.com/Search-Engines/ to read about an easy-to-use tool called Search Engine Submitter that will submit your website to 500+ search engines. EasyPublish™ this article - publishers click here More articles by Ricky Weber

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