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Are You A Spammer Or A Legitimate And Ethical Email Marketer?

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Published: 14Jan2012
Word count: 459
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If you are building an email list of targeted subscribers for the purpose of sending them offers related to the reason that they signed up for your list, you need to be careful that the offers that you are proposing to your subscribers are legitimate and ethical. There can be a fine line between being a spammer that sends unsolicited and unwarranted email offers, and someone who is actually honest and simply trying to make a persuasive offer to their list.

One tool that you can take advantage of as a legitimate email marketer is the suite of analytics tools that are provided by your email service, such as taking a look at how likely your email is to be blocked by the spam filter (usually given to you as a percentage number based on how the email is written). Another important number that you need to look at with your email marketing campaign is your delivery rate, which shows how many emails are actually getting through to a person's inbox.

Something known in the email marketing world as the "double opt-in" is a great method that you can use to make sure that all of the email addresses entered into your list are authentic. This means that once a person enters their name and email address in your opt-in form, they are then sent a confirmation link that they must click on in order to verify their subscription to your list and begin receiving messages from you.

If you are a marketer that views the double opt-in as an unnecessary burden then maybe you need to re-evaluate your perspective regarding how to make money with email marketing. High quality subscribers to your list are more important than just having a large number subscribers, and nobody on your list is going to trust you enough to buy from you anyway unless they have expressed a desire to receive information based upon your topic.

There are a few popular marketing words such as the word "free" that can entice people and get them interested, however you need to pick the words you use in your emails carefully so that they are not sent to the spam folder. There is a fine line between trying to be persuasive and simply being a spammer, and you need to make the extra effort to be perceived as a legitimate marketer by including things like the double opt-in into your sign-up process. By taking the extra careful steps to make sure that you are perceived as an ethical marketer instead of a spammer, you will improve the results delivered by your email marketing efforts.

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