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Newbies Hints and Tips : 6 Strategies to Avoid When E-mailing Your List

By Ron Woodham

Republish: EasyPublish™
Published: 05Feb2009
Word count: 472
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While there are many different ways you can encourage people to subscribe to your list, there are certain things you should do to avoid people wanting to unsubscribe.

1. The most obvious thing to avoid at all costs is spamming. Never ever send spam to your list. There are now many laws and rules that are applied to help protect the privacy of the Internet users from spamming and unwanted mails.

With the popularity of the electronic mail as a medium for marketing because of the low cost, many companies have seized the opportunity and have flooded many e-mail accounts with promotional mail. It would be a wise Internet Marketer who kept well away from going down that route.

2. Take notice of emails that bounce, or are undeliverable. Clean your list, and avoid sending emails that bounce back. However, there are certain times when the Server is so exceptionally busy that emails will bounce, so you can try again later. Sometimes emails bounce because the recipient's inbox is full at the time.

The reason that emails bounce back consistently may be because of an invalid email spelling. Ensure there are no obvious errors (e.g. an email address spelt with .con instead of .com) or perhaps the address has been erased. Its good practice to manage your list carefully, and to erase any email addresses that consistently bounce.

3. Be sure to provide an unsubscribe link in all your emails. It is always of extreme inconvenience and annoyance to be on a list and unable to get off it, if needs be.

If a customer unsubcribes from your list, do respect their request. If you continue to send them emails you will be sending them spam mail, and could be reported. When you are reported as a spammer, you can get into a lot of trouble. You could be reported to the authorities and blacklisted by the Internet service providers. You will then lose many subscribers and many more potential subscribers.

4. Controversial issues should always be avoided.

5. One very obvious point to remember is to avoid always selling to your subscribers. Potential customers will quickly get very fed up when they see each and every email coming in trying to sell them something. It's a sure fire way to get many more people unsubscribing, and a list that quickly reduces in size. Keep your list clean and manageable.

6. Points to remember:

· Never send spam.

· Never send illegal emails.

· Never send pornographic or shocking or disturbing material.

· Keep out of trouble and potential run-ins with the Internet Service Providers.

· Keep your business operation clean and legitimate.

· Keep your reputation sparkling clean.

Remembering the above will help you keep a happy and healthy relationship with your subscribers, and to stay within the boundaries of the Law.

Ron Woodham retired at 65 and set up his own Internet Business. He spent 9 months teaching himself how to create and build websites from scratch, and now shares his knowledge through his Building Blocks for Beginners. Visit his website http://www.newbieplace.co.uk for the full story.

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