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Articles by Roy Preece

• Getting The START Cheque when Selling Ad Space
  When selling ad space,you usually need to get a deposit from the client BEFORE their ad appears. Many clients try not to pay this, in case lose their money. What do you say to persuade them? Use this phrase
  Published 22Jul2010, viewed 152 times

• The 'Buying' State of Mind
  In order to book some ad space with you, your client has to be in the right 'state of mind'. Which means that they are relaxed, happy, and ready to EXPERIMENT with something NEW which they BELIEVE will bring them new sales and new profits. This is how you 'induce' them into that state of mind
  Published 22Jul2010, viewed 183 times

• Five Questions to Ask Before Keeping Chickens at Home
  Before you start keeping hens,you should know YOUR answers to these five questions: 1. Which Breed? 2. What Housing 3. What Feed 4. Free Ranging? 5. Cockerel required?
  Published 05Feb2010, viewed 636 times

• Three Vital Precautions to Help Your Chickens in Cold Weather
  Extra work has to be done in the winter to keep your back yard hens and chickens safe and healthy. Here are three steps you should consider.
  Published 04Feb2010, viewed 2266 times

• Using Magic Circles of Influence to sell Ad Space
  How to sell more advertising space using Other People's circles of influence.How to tap into networks of clients who all share the same customer. By selling ad space to one, you can go on and sell to them all.
  Published 01Feb2010, viewed 292 times

• To Sell More Ad Space, See FEWER people
  Successful adspace selling depends upon strong relationships with your clients. Adsales people who are on quota know that 80 percent of their business regularly comes from a few accounts. Here's how to make more sales by seeing fewer people.
  Published 01Feb2010, viewed 138 times

• How much will your client pay to BUY a Customer?
  How much will a business pay to acquire a new customer? If they could go to a 'customer store' and buy one, what kind of customer would they buy? Buying ad space is THE SAME as BUYING A CUSTOMER. Help your clients to see this.
  Published 08Feb2009, viewed 320 times

• The Purpose of a Business
  As well as investing money to make or buy a product to sell, a business ALSO has to buy ATTENTION. It's part of the cost of the product. The most cost effective way to buy attention is to advertise in the right media
  Published 27Jan2009, viewed 243 times

• Handling Objections Today
  Clients are objecting to you more often. But they still need to advertise -- or go out of business. So you need to deal with their objections by MATCHING your offer MORE CLOSELY to their needs .... to the REULTS they are looking for. Here's how:
  Published 17Dec2008, viewed 185 times

• Using Emotional Proof
  Emotional proof and testimonials (social proof) are more effective in persuading people to take action than the 'hard' proof of data, facts and figures. Use emotional proof first, then move to data.
  Published 17Dec2008, viewed 358 times

• How to sell ad space in this tough market
  Using bonuses and the word 'Because' to sell ad space in hard times
  Published 11Dec2008, viewed 335 times

• How to Make an Ad Space Sales Call
  The structure of a sales call to sell advertising space to sell advertising. How to expose a prospect's 'pain' and then offer a cure for it.
  Published 26Nov2008, viewed 309 times

• The Best and 'Easiest' Referral Gathering Technique
  How to generate more referrals by offering a Free Gift for the person you are reffered to. Referrals are the BEST sales leads possible, because you can use the trust and authority of the referrer when making the sales call
  Published 11Nov2008, viewed 220 times

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