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Articles by Rus Kinzinger

• Engage Your Shoppers' Senses to Get Their Sales
  Successful retailing is much more than a product and a shopper. That's only the introduction. To get to the marriage, you've got to do the courtship. This article introduces the reader to one of the more "fun" aspects of the courtship process.
  Published 30Jul2008, viewed 208 times

• Build Your Business Through a Powerful Value Proposition
  In a great economy, being undistinguished is a kiss of average. when the economy is southbound, however, it is the kiss of death! Retail survival must be an act of sheer intentionality. This article makes a case for building a prosperous business on the back of a powerful value proposition. Then it shows you how to do so.
  Published 21Jul2008, viewed 192 times

• Mission Requires Margin
  In the well-meaning arena of social service operated businesses,the idea that profitability may need to preceed social good is generally not widely-received, or welcomed. This article argues that perhaps a single bottom-line (economic) may perhaps be the only way to truly impact--or achieve--a social end.
  Published 17Jul2008, viewed 233 times

• If You Teach a Cannibal to Eat with a Fork, Have You Made Any Progress?
  The economy is souring. For executives whose agencies run one or more retail thrift stores, early, purposeful action can actually expand business. It's all about the discretionary income principal.
  Published 15Jul2008, viewed 195 times

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