Article Directory :: Internet Marketing/Online Business Articles

Using Articles to Optimize your Websites

By Sandra Graneau

Republish: EasyPublish™ Published: 05Sep2010 Word count: 499 Viewed: 269 time(s) Get Free Content For Your Site

Not all your content will be accepted by authority sites. In fact, 50 to 75 percent of articles are rejected for a variety of reasons. It can be because your content is low in quality, you stole someone else's article, and it’s obvious that you're promoting your business or your product, or you failed to follow the guidelines. So if you don't want to find your articles and news releases in the dust bin of the World Wide Web, you should make sure your articles are of great quality and are good enough to be published in the right authority sites.

Some tips you can apply when writing are:

Forget about "writer's block," just write.
If you're always thinking about "writer's block," you'll really find it hard to write just about anything. So eliminate such thought and just start writing. Your content doesn't really need to be perfect. Just jot down your thoughts, review, and edit it over and over again. Just do it lightly and naturally.

Make sure the content is not boring.
Any boring write up will either make the readers feel sleepy or make them want to click away from your site. Write from your heart so you'll be able to make exciting articles. Remember that people always want to relate with real individuals, so be real at all times.

Follow the AIDA Formula.
Attention – in the headline or title, state the biggest benefits the readers will get from your content. Make sure the title contains the keyword or keyword phrase you want to optimize your site for.

Interest – the first paragraph of your content must be very interesting enough to engage the readers. Let them know what's ahead of them and what they'll get by merely reading the article or news release.

Desire - increase the reader's desire by stating the benefits. Be able to answer this question "What's In It for me?"

Action – at the end of every article, don' forget to place a "Byline" or "Resource Box" that states who you are and what your company or business provides. Remember also to put a link to your site.

Keyword-optimize your links and articles.
All the content or articles you've made must contain keyword-optimized anchor text links that point to your business website. So it's better to spice up your articles with keywords related to the product or service you're selling. At the bottom of the resource box, also put a keyword-optimized anchor text link directed to your site.

Link anchor text coming from authority sites is very much necessary in search engine optimization. This is the word or phrase that appears within the clickable hyperlink to another site.

There are many sites in the net where you can submit your articles. Among these places are article directories. These sites accept and publish your articles about almost anything. By simply submitting your articles and news releases, you not only get links from them, your content also has the chance of being published in other sites

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