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Four Questions Your Product Must Answer for a Customer

By Scott Oliver

Republish: EasyPublish™ Published: 29Jan2008 Word count: 596 Viewed: 344 time(s) Get Free Content For Your Site

When you first buy something, whether you realize it or not, you are asking questions about the product in your head. These questions are used in the decision making process of whether or not you are going to buy something from a seller. If you are looking to start an online business, you need to anticipate these questions for a buyer so that you can be sure your customer is making the decision to buy. Since you can't be physically present for your customer to ask these questions, you need to ask them of yourself first. Here are four questions that your product needs to be able to answer for the customer.

What Will It Do for Me?

The use needs to be clear for your product. When you don't specify the use or many uses of an item, the customer will wonder why they even need to purchase it in the first place. You will want to think about what the product is going to do for the customer - you can even make a list. Then, this list, or perhaps shorter descriptions, should be on your website to guide the reader to the answers they are looking for. Perhaps you can show pictures of how the product can be used or you can have testimonials from previous customers about how the item was useful in their life as well. By clearly showing the usefulness and how the product works (as well as its limitations), you will increase the chances of it being sold in the first place.

How Will It Help My Life?

The question that many budget-conscious people are asking is how the product will help in their everyday life. If there isn't a clear benefit to the product, there is no reason to buy it. You want to show that your product can save time, reduce stress, increase health, or whatever it is able to do. Show test results, statistics of satisfied customers or perhaps even detail how the product helps you in your life. For example, if you are selling vacuum cleaners, you might want to talk about how the canister is bag-less or that the HEPA filter is going to clean the air from pollutants or allergens. Think about real life ways that your product will change a customer's life.

Is the Price Reasonable?

Along with showing what and why a product does what it does, you are establishing the value of the product for the customer. If you aren't able to clearly show this connection, you will cause a customer to wonder why they should spend the money in the first place. The price you set will begin to show the value that you see in your product, but alongside the uses and the method of use, you will truly begin to answer the customer's concerns about whether the price is right.

Is this Product High Quality?

Of course, no one wants to buy anything that isn't high quality. You want to buy something that will last a long time, or at least as long as you will need to use it. In order to show this, you will want to have clear pictures of the products on your site as well as accurate listings of the ingredients or the components of the item itself. This will help your customer compare other similar products and it will also help you demonstrate what a quality product looks like to you.

The more questions you can think of before your customer, the better prepared you will be to answer them.

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