Articles by Shannon Cherry

When it comes to good publicity: say cheese!
When selling a product or service, especially online, most small business owners forget that people buy from people. That's why it's good to have a photo on your website - and for use for other marketing activities.
Published 30Oct2005, viewed 488 times

Creating copy that attracts customers.
It's the one thing that can really make or break you when it comes to marketing. It's copywriting. Shannon Cherry explains the basic copywriting tips everyone should know.
Published 20Oct2005, viewed 363 times

When it comes to your releases, don't bargain with jargon.
Learn the top press release writing mistake and ways to avoid it.
Published 10Oct2005, viewed 448 times

To get great coverage, you need a great media list
You can have the best press release, but without a great media list, it will never see the light of day. Learn to secrets the pros use to develop a great media list.
Published 29Sep2005, viewed 387 times

Content is King
No matter what new bells and whistles people are putting on thier websites to attract visitors, there is only one powerful way to ensure visability: great content. Find out the top mistakes in web copy.
Published 27Aug2005, viewed 854 times

Let Your Press Release Get Tipsy
Learn one of the most effective, yet little used press release types, and create a media buzz.
Published 15Jul2005, viewed 512 times

10 Secrets to Get Your News Release Noticed
News releases can help an business to achieve greater visibility. But you need to know how to do them right to be effective. Publicity expert Shannon Cherry shares her secrets to get any news release noticed.
Published 22Jun2005, viewed 404 times

Christmas in July: Using PR NOW to Boost Your Holiday Revenue
If you aren't thinking about the hopliday season in the summer, you're missing the boat (or in this case, the sled). Shannon Cherry shares her secrets to getting ready for the holiday bonanza.
Published 17Jun2005, viewed 484 times

Narrow Your Market to Hit Your Target
Increase your reach you need to focus on your target market. Publicity pro Shannon Cherry offers tips to help find the right audience for your online business.
Published 09Jun2005, viewed 674 times

Get ‘em hooked on your book.
If you've written a book and are selling it online, you need to know how to publicize your book in order to increase sales. Publicity pro Shannon Cherry shares here top secrets to drive peole to your site to buy your book.
Published 02Jun2005, viewed 524 times

Top Ten Tips For Great Sound Bites
Publicity pro Shannon Cherry offers 10 tips to turn the tables on a reporter and get an interview that helps you get your 15 minutes of fame.
Published 25May2005, viewed 488 times

Don’t be a fool when following up
Follow up is the key when promoting any online business endeavor. But knowing exactly how to follow up correctly will help any business gain the publicity it deserves.
Published 16May2005, viewed 491 times

Be a hot guest
Learn how to use radio interviews to leverage your publicity for your online business
Published 22Apr2005, viewed 671 times

Get your Creative Juices Flowing
Expert and Award-Winning Artist Offers Tips as Creative Beginnings Month in May
Published 14Apr2005, viewed 488 times

Be a Resource to a Reporter
Learn the secrets of helping reporters do their jobs, and you'll be repaid with excellent media coverage.
Published 08Apr2005, viewed 411 times

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