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Football Trend is on the Rise

By Soophott Lert

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Published: 26Mar2010
Word count: 504
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The game of football, known as soccer in the United States, has been played in European villages and cities since the early middle ages. It has come a long way since those early mob games with pig bladder balls, but the excitement and intensity of the game endure to modern times. Almost every country in the world has a team, and each team carries the weight of national pride into every game. Europe has its own league, which features teams that represent separate cities. Many countries, however, only have the national team, and their main goal is to qualify for the FIFA World Cup every four years.

The Game's Development
In the early 1930s an international football tournament was created so that teams from around the world could get together to compete for a world championship. These early World Cup games were as intense as the modern ones, and each country sought the honor of winning the Golden Nike trophy every four years. When the FIFA organization took over in 1970 it increased the marketing potential and global reach of the World Cup, and the sport grew even more in popularity.

Rising Popularity
Between the 1970s and today there has been a substantial and steady increase in the popularity of football. The advent of mass communication has made it possible for people in every corner of the world to watch important matches that they might not have seen in previous decades. The players have become instant celebrities, and they are on everyone's television and radio selling products for their sponsors. The sale of team-related items, such as shirts or jerseys, has propelled the sport into a more commercial role. It has also given fans a new way to support their teams through their daily attire.

International Ramifications
With football teams representing their home countries, there are natural international elements to the games. When a country faces another country in a sporting event, it is easy to create more meaning behind the game. Fans become more passionate when facing rival countries, and they feel a more intimate connection with their team because they feel that they are all represented as a nation. This can lead to some outrageous behavior in the viewing stands, and sometimes degenerates into violence. Countries have become more serious about policing games and ensuring the safety of fans during emotionally charged matches.

The Future of the Game
Football has a bright future. It has always been a very popular sport worldwide, but its appeal is still growing. Fans are discovering the game and appreciating it more and more. The World Cup rivals only the Olympics when it comes to international viewers. If the escalation in fan violence can be successfully dealt with, there is no reason that the game wouldn't just continue to rise in popularity worldwide. More fans mean more sponsorship and more sponsorships means more revenue for each club. Even the United States, long ambivalent toward the sport, has become more involved in football during recent years.

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