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9 Reasons Why You Need a Website--Now!

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Published: 16May2005
Word count: 556
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NINE REASONS WHY YOU NEED A WEBSITE, NOW

1) To Establish Credibility.
A website makes you seem more professional, and lets you provide quality information that really helps your clients. Also, if you ever plan on going corporate with your services, it’s essential that you have a good, solid site.

2) To Increase Visibility.
You’ll be able to reach more clients globally through a website, but more importantly, you’ll be able to access more local clients. People search for services in their area. Also, your contacts can easily refer interested parties to your website, whereas they won’t be carrying your brochures around with them.

3) A Website Makes it Easy for You to Stay In Touch with Your Database.
As Service Professionals, it’s important that we establish and maintain relationships with our database of past and future clients. A great way to do this is through ezines (you can find more articles about ezines on www.servicebusinesscoaching.com), but by providing information and updating it frequently on your site, you will attract visitors more consistently.

4) To Grow Your Rolodex.
The most efficient way to grow your database is through ezine signups. But to sell your ezine, you need to advertise it. One of your goals should be to get visitors to sign up for your ezine, thereby giving you permission to stay in touch.

5) To Develop Passive Income.
As a Service Professional, you have an enormous amount of information that people are ready to buy. By packaging what you know and selling it through your site, you can develop a significant secondary income. How do you package your knowledge? There are a lot of options: audiotapes, CD’s, MP3’s, e-course, reports, white papers, and e-books, to name just a few.

6) Reach Hundreds of Potential Clients.
Why would this be important to a service seller? Because you’re not just selling your services, you’re selling your knowledge. Each visitor has the potential to be converted into a customer of your hard products.

7) Allow Visitors to “Sample your Wares.”
Your visitors may not be ready to sign up for your full package. They may not be local, they may not be able to afford you right now, or they may just not feel like it. Whatever the reason, if you’ve done a good job of providing valuable content, and establishing some level of trust through your website, visitors may be eager to purchase an information product from you to learn more.

8) Help your Network Refer to you Easily.
Your current clients and contacts can suggest to their associates that they visit your site—it’s less threatening than a personal contact for some people, and makes you more accessible.

9) Shorten your Sales Cycle.
When potential clients call us, they want a lot of answers. Those calls take up a huge amount of time. By providing the answers to commonly asked questions on your site, and by giving away a lot of valuable content, your prospects get to know you and trust you before ever picking up the phone.

The key is to understand that your information is valuable. Think of how to package it in a compelling, interesting, useful way so that your readers get it, try it, and benefit from it.

Sign up for your FREE REPORT “12 Steps to a Profitable Website: Make Money While You Sleep” http://www.servicebusinesscoaching.com Stacey Morris, MS and Focus Coach StaceyMorris@FocusCoach.net

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