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Write An Effective Article Title To Achieve Top Search Engine Rankings

By Stephen Long

Republish: EasyPublish™
Published: 06Mar2008
Word count: 539
Viewed: 293 time(s)

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Article marketing is one of the most effective marketing strategies that you can implement for massive targeted web traffic. So much is written on the importance of good article content. While this is true, how to get greater amounts of web site traffic through effective titles is greatly overlooked.

One of the most important factors in achieving a high ranking in the search engines is developing a good article title. The search engines consider highly what text is written in the title link. Just like when you optimize your web pages on your website, articles work in the same way. There are a few differences however.

When you write your article's title never ever use less than four words in any title. For Example: Let us say you have a fishing web site and want to promote the keyword phrase "bass fishing." This keyword is extremely competitive and almost impossible to obtain a top 10 ranking on Google. It is a very broad phrase, in which over 8 million sites are listed. The chances of a keyword phrase like this appearing in the top of the search engines with an article would be very slim.

How would you get this keyword phrase to appear at the top of the search engines? Well the answer to this question is we would use adjectives and filler words before and or after the keyword phrase that we are looking to rank.

Let's say you are promoting a site that sells bass fishing lures. If we use a rifle approach rather than a shotgun the search term that your readers are looking for will be more focused. So let's target in this example, "Bass Fishing With Plastic Worms". There are 377,000 sites instead of over 8 million.

The keyword phrase "Bass Fishing" would be way to competitive and you would most likely be wasting your time and energy to get ranked. The second aspect of a "rifle" approach is that your article objective is to get the sale or more traffic. Most anyone that is using a more targeted keyword search rather than a broad search would be more receptive to buy from you.

The reason that you would want to write a title of over 4 words is that you will go right to the top of the Google rankings for that targeted keyword. To be sure, there would not be as many searches for the term "Bass Fishing With Plastic Worms" as opposed to "Bass Fishing". But, you will rank at the top for that keyword rather than being listed on page 38 or something. In addition as mentioned, you would also have more focused buyers.

The last benefit of a title of 4 plus words is that in some cases you may also rank for other keywords such as, "Fishing With Plastic Worms", "Fishing With Plastic", or even "Bass Fishing". When your articles are submitted to high quality article directories, the web traffic for your site can grow exponentially.

A good article title will always include your targeted keywords. Include your targeted keywords throughout a well-written article and you will be well on your way to achieving a successful marketing campaign of ongoing web traffic.

Learn how article leverage will give you the most article marketing visibility for your articles. Submit your articles TopRank Article Directory to maximize your web traffic.

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