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3 Ways to Get Multiple Marketing Uses Out Of Your Articles

By Steve Shaw

Republish: EasyPublish™ Published: 16Feb2009 Word count: 740 Viewed: 719 time(s) Get Free Content For Your Site

Article marketing is a favorite way to effectively increase traffic to your website and leap frog up the search engine rankings. Many people use it as one of their main promotional methods, but you might not have known that article marketing offers the added bonus of being a marketing content multitasker.

How so?

Article marketing requires that you produce a steady stream of unique and useful content, but after you've created your articles the marketing pay-off doesn't stop there.

With some creativity, you can morph your articles into several different forms to help bolster your online marketing efforts and create maximum benefit with minimum effort.

When you write articles for article marketing, you have the potential to kill 2 birds (or more likely 3, 4, 5, or 6!) with one stone.

If you're in the mood to stretch your marketing mileage, consider trying one of these 3 uses for your articles:

1) Turn your articles into an e-course.

An e-course is a series of lessons delivered via email on a specific topic.

Your articles should be educational in nature, so when you're producing article content you're going to have a lot of "how to" and "top tips" articles. If you can arrange your articles into a lesson format with each lesson building in information upon the previous one, then you have an e-course!

What's the benefit of an e-course?

It's a great way to build your list, as you will capture the subscriber's email when he signs up to receive your e-course.

It's also an excellent lure to offer in your article resource box (you can imagine yourself saying "sign up for this free 10 part e-course at my website!"). Any time you can offer something for free back at your website you increase your odds of getting that click-through!

2) Use your articles as the basis for a Squidoo lens.

A Squidoo lens is basically a web page where you show off your expert knowledge on a specific topic for the benefit of your readers.

Why do a Squidoo lens?

Squidoo lenses tend to rank highly in search engines very quickly. In your lens you will also be linking back to your website, your blog, and any of your other related websites that offer valuable information related to the topic of your lens.

In that way the lens can direct traffic to your main websites and also bolster your search engine ranking for your main websites. A Squidoo lens is a great leveraging tool for your main sites, so it's worthwhile to put forth the effort in organizing your articles and using them as the basis for a Squidoo lens.

3) Turn your articles into a product

As you can see by now, it's worth the effort when you're creating articles to focus on quality, rather than just trying to crank out another article and meet the minimum word count.

As you're writing your articles, think of them as being building blocks for products you'll create in the future.

Really, if your articles are top quality, then you could realistically turn them into an e-book that you sell. Assembling the e-book takes some effort and organization, but you already have a head start because of your articles.

If you wanted to created an e-book to sell as a product, you could start off by creating an outline, and then write articles to satisfy the pieces of content you need for your e-book.

Or, of course you could work the other way around starting with your articles and then choosing a specific angle for the book based off of your articles.

Depending on how in depth your e-book goes you could in turn bounce a membership site off of the e-book.

And to think it all started with your articles!

These are just a few ideas, but enough to give you an idea of how your article marketing content can work in tandem with other online marketing tools. The idea is to create unique, quality content to use in your marketing efforts as efficiently as possible.

By getting multiple marketing uses out of one piece of content, you save time, extend your marketing reach, and create more doorways for potential customers to find you.

It's time to put your articles to work for you--which of these tips will you implement to start multitasking your articles?

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