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Article Marketing Strategies: 5 Tips For Writing Popular Articles In A Competitive Field

By Steve Shaw

Republish: EasyPublish™ Published: 10Mar2010 Word count: 646 Viewed: 1503 time(s) Get Free Content For Your Site

Have you ever felt overwhelmed by all of the other articles that people in your niche are writing? When there are so many articles on similar topics from which readers can choose, how do you make your articles stand out from the pack?

This article will show you 5 simple and very doable article marketing strategies that can help your articles stand out from the crowd:

1- Discover your own writing style. This is true of all writers, but especially if you are in a competitive field--you need to find your own voice, a way of writing and teaching that is unique to you. This takes more time and effort than just cranking out articles that look like everyone else’s, but there is a long term payoff for your persistence. Resist the urge to imitate another person’s writing style. With each article you write, focus on a unique way that you can convey your message. Whether you realize it or not, every person as a unique style--even you!

Think about how you are in real life--Are you very methodical and to the point? Do you use your sense of humor to communicate ideas? Do you enjoy “painting a picture” with your words when you’re talking? Are you quiet and confident? Or are you exuberant and dramatic when you speak?

Try to get to the point where your own uniqueness, which you are very aware of when you’re just living life, emerges when you are teaching through your articles.

2 - Show your expertise. That should be the main goal of your articles--to show your expertise in a way that expands the knowledge of your readers. In a way, you can think of yourself as teaching your readers to become experts themselves.

In your articles, you will demonstrate your knowledge to your readers by teaching them. Experts are not common--their knowledge rises above the average. If you will write in a way that demonstrates your firm command of your topic, your articles will show your authority and stand out. This does not mean always writing on advanced topics--an expert wants to teach readers in a way that they can understand. You can teach the basics in a way that shows your command of your topic. Before a reader is ready for advanced material, he first needs to learn the basics.

3 - Persevere. Sometimes you can stand out from the crowd by simply submitting well-written articles consistently over the long term. This is the easiest and most essential way to rise above the pack.

4 - What makes your business stand out? Forget about articles for a minute and answer honestly--why should someone choose your business over anyone else’s? What unique value does your business offer that your competitors don’t? Is it a special knowledge, philosophy, personality or experience that makes your business superior to your competitors' businesses? Whatever makes your business stand out can also make your articles stand out.

5 - Write a strong title. Many times your title is your only opportunity to grab a reader’s attention when they are looking at a long list of articles. Seriously craft your title so that it reveals exactly what your article is about in a way that will make the reader want to read your article. You don’t have to get fancy--sometimes the simplest “How-To” titles or “Top 10” titles are effective. Remember, your title is an opportunity to lure readers into reading your article, but the title should ultimately serve the reader in identifying what your article is about.

There are many ways to make your articles appear head and shoulders above the rest, even when there are thousands or millions of other authors writing on the same general topic.

Are you willing to put forth the effort to write superior articles? Will you practice using these 5 tips in creating your next articles?

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