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Article Marketing: The Resource Box Guide

By Steve Shaw

Republish: EasyPublish™
Published: 12Aug2009
Word count: 571
Viewed: 645 time(s)

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When you submit a free reprint article, the resource box is the only place where you can promote your own business, website and products.

Your article should be educational, teaching your readers something helpful about your niche. Only in the resource box can you try to convert the reader's interest in your article topic to an interest in your own products, business and website.

The resource box is the payoff for the website owner/author, and a well written resource box can increase the number of visitors to your website.

THE ELEMENTS

The basics of what every resource box should include:

*Your author name

*Why should the reader trust your knowledge in this area? Give a little bio info to show why you're qualified to give advise in this area. Just a sentence will do.

*Why should the reader go back to your website? Give them a reason to click your website link.

*A call to action. Very simply, tell the reader what to do--click your link, for more information go to [your website URL], etc.

*Your website URL.

LURING READERS TO YOUR WEBSITE

An integral part of your resource box is the "lure" or incentive for the reader to click the link to your website.

Here are some effective gifts to offer your readers back at your website:

*A free e-book or report

*A free newsletter

*A discount on your products or services

*A blog or squidoo lens offering more helpful tips

*A great product or service is oftentimes enough to inspire readers to click

CUSTOMIZE YOUR RESOURCE BOX

Customizing your resource box is the cherry on the sundae. In some way make it so that the resource box is adapted to fit the specific topic of your article. This continuity makes your resource box more effective and encourages the reader to keep on reading.

HELPFUL RESOURCE BOX TIPS

=> If you are creating a HTML resource box where you can hyperlink anchor text to form the link to your website, do not hyperlink the same keywords for each article. Use a variety of keywords.

=> Link to just one website. It may be tempting to throw in links to all of your sites, but the idea is to convince readers to go to your site. If you list too many websites, then you do not have enough space to do much convincing. Also, many publishers have restrictions on the number of links you can include, and they will decline articles that have an overabundance of links.

=> The link in your text resource box should be a fully formatted URL, meaning that it has 'http://' at the beginning of it.

=> Do not put punctuation directly after your URL (that can mess up the formatting).

=> Be sure that your links work. Just preview your article and click the link(s) in your resource box to be sure the link works and leads to the website to which you're trying to direct readers.

CONCLUSION

Compared to your article your resource box is a very small piece of text, but it is the crux of your article marketing campaign. Article marketing is all about generating targeted leads to your website, and the resource box is how your article drives traffic to your website.

For best results, follow these guidelines and take the time to thoughtfully word your resource box, giving your readers a reason to trust you and be more interested in your website.

Submit your article to more publishers, and your article (and resource box!) will receive more exposure. You'll also build more backlinks and drive more traffic to your website. Steve Shaw created the web's first ever 100% automated article distribution service, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com

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