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Local Business Owners Use Article Marketing To Dominate Google

By Steve Shaw

Republish: EasyPublish™ Published: 17Sep2009 Word count: 792 Viewed: 1413 time(s) Get Free Content For Your Site

Article marketing has a reputation for being able to draw traffic to a website from all over the globe. After all, the World Wide Web knows no geographical boundaries, so no matter where you live people on the other side of the planet can easily be exposed to your business.

But what if your business is a local, non-internet based business?

What if you simply want to have a website that attracts the attention of the people in your neighborhood or city?

Can article marketing work for you?

Definitely!

ARTICLE MARKETING ATTRACTS TARGETED CUSTOMERS

Don't let the "global domination" aspect of article marketing overwhelm or intimate you.

At its heart, article marketing is an excellent way to draw targeted traffic to your website.

This means that if your target market is in your city or your neighborhood, you can submit articles in such a way as to draw those specific types of people to your site.

HERE'S HOW:

Write on the topic of your business. For example, if your business sells gardening supplies, then write about gardening.

Then, in your resource box, provide an author bio that includes your location (city and state). If the neighborhood is important, then include that too. You should also include your business name.

There is no need to include your address and phone number in your resource box--people can go to your website for that info.

If appropriate, you may be able to work your location into your title also. For example, if you're a real estate agent in Atlanta, and your article is about upcoming neighborhoods in Atlanta, then your title can be "Upcoming Atlanta Neighborhoods" or "Atlanta Real Estate: Top 5 Upcoming Neighborhoods".

By writing on the topic of your niche and including your location in your resource box (and possibly your title, when appropriate), Google will know to associate your location with your business.

YOUR CUSTOMERS ARE SEARCHING FOR YOU

When you have your article marketing campaign going strong, the goal is that your target customer will go to Google (or any other search engine) and do a search for "Boston garden store" (or whatever the keywords for your business are), and then your website will turn up high in the results listings.

Having a high search engine ranking is beneficial to ALL business, even local ones. The reason is that nowadays folks do their research on the web rather than via the phone book.

If they want to find a garden supply store, then they Google it. If your website turns up high in the rankings, then you have a much better chance that that customer will patronize your shop rather than the shop that appears further down in the rankings.

ARTICLE MARKETING HELPS YOUR CUSTOMERS FIND YOUR WEBSITE

And here's another way your customers will find you online--let's say a friend tells them about a great garden shop that they've been to, and you want to go there as well. Your friend told you the name of the shop, but you need to find their website so that you can figure out directions for getting there and store hours.

How will you find this info?

Most people will do a Google search on the business name.

Now, even if you have a website, it is not a given than your site will turn up high in the results when someone Googles your business name.

In fact, unless you have been marketing your business online and doing things like article submissions, your website might not show up at all.

I ask you--what is the point in having a website if your customers can't find your site even when they Google your business name?

HAVING A WEBSITE IS ONLY THE BEGINNING

Every local business owner must have a website, but having a website is not enough. You must market that site in order for it to turn up high in Google's rankings.

The sad fact is that most local business owners do not market their websites online. Usually the most that a local business owner will do is set up a website and then expect the customers to come pouring in. Unfortunately, the internet doesn't work like that.

The bright spot is that your competitors are likely not spending much or any time marketing their websites online either. That means that when you start submitting articles that you will have an easier time dominating Google for your keyword terms.

HERE'S HOW TO GET STARTED:

Just write articles on your niche and submit them. Include your location in your resource box. Keep on doing this month in and month out--just make it a regular part of your marketing plan. Be very thankful that most of your competitors don't know about this very powerful marketing tool.

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