Article Directory :: Authors :: P :: Sue Painter Articles

Articles by Sue Painter

• Making Sales - 3 Ways Entrepreneurs Lose Sales During Their Presentations
  Entrepreneurs make sales presentations but often don't build their credibility or craft their offer well. This article tells you 3 pitfalls to avoid and gives you a resource for additional information.
  Published 11Apr2011, viewed 121 times

• Self-Employment Tip - How To Love Delegating Even If You're A Total Control Freak
  If you're self-employed, you'll find yourself in chains at your desk unless you learn how to let go and delegate. In this brief article, Sue gives you three key ways to think about and learn to delegate, even if you're a control freak who thinks no one does things better than you.
  Published 08Apr2011, viewed 136 times

• Self-Employment Tips - How To Get Out Of Being Stuck If You're Self-Employed
  It's hard to recognize the signs of being stuck when you work for yourself, yet your business will feel the results of being stuck far faster than a larger organization will. In this article, Sue Painter gives you the signs of being stuck and a 4-step process to get yourself and your business back on track.
  Published 30Mar2011, viewed 126 times

• Can You Succeed Like Charles Dickens?
  Entrepreneurs can create great success from very small beginnings, just like Charles Dickens. Find out how he became world famous despite his very humble beginnings, and how you can duplicate what he did.
  Published 09Mar2011, viewed 112 times

• How To Be A Predictably Successful Entrepreneur
  Entrepreneurs go into business every day, and most of us worry whether we'll be successful or not. That very worry takes our time and energy away from what we need to do to. In this article, Sue Painter tells you the three pieces you must have to predict your success. Take her vow, and you'll give yourself the shot you want to be a profitable entrepreneur.
  Published 02Mar2011, viewed 97 times

• 3 Ways To Take Back Your Time
  In honor of National Take Back Your Time Week and this week's Better Business Communications Day, Sue gives three ways to stop suffering from a lack of time and two tips to build better communications in your business. Take these tips to heart and watch your profits increase over the next few months!
  Published 23Feb2011, viewed 107 times

• Customer Loyalty - 4 Ways To Use A Bad Situation To Build Customer Loyalty
  Entrepreneurs and small business owners can build customer loyalty from offering solid value in products and services. We all know that! But did you know that you can actually increase your customer loyalty when something goes wrong? This article gives solopreneurs, entrepeneurs, and small business owners four ways to overcome a bad customer experience and build even more loyalty toward your business.
  Published 10Feb2011, viewed 114 times

• Three Ways To Get Past Hard Times In Your Business
  The economy has created a tough year for many small business owners and entrepreneurs. This article gives you three sure-fire ways to break out of hard times, giving you a way to put things into perspective and keep from getting stuck in fear, hiding, and guilt.
  Published 11Jan2011, viewed 160 times

• How To Disney-ize Your Small Business
  Entrepreneurs can benefit from looking at the best practices in larger corporations and taking what works in a smaller business environment. In this article you'll see how Disney does it, and see how their vision can help you, too.
  Published 21Dec2010, viewed 108 times

• How To Use Both High Tech and High Touch to Build and Keep Your Customer Base
  High-tech Internet marketing has become the way of doing business for most entrepreneurs. But as more of us do business virtually, it's harder to rise to the top and continue to build top of mind awareness. This article gives entrepreneurs and small business owners a way to use both high-tech and high-touch in marketing.
  Published 17Dec2010, viewed 214 times

• How To Build Your Visibility and Credibility on the Internet
  Entrepreneurs need ways to build visibility and credibility on the Internet without spending a fortune. This article explains how the technical aspects of running your website and social media are totally different from how you use these tools to create conversations with prospects, and gives you 3 critical steps to take when designing reach out strategies.
  Published 18Dec2010, viewed 167 times

• 3 Ways To Easily Expand Your Business And Increase Your Profits
  Solo professionals and small business owners can hurt their profits if they think their business doesn't have much impact or reach other than locally. This article gives entrepreneurs 3 ways to easily expand their business and build new income streams.
  Published 16Dec2010, viewed 125 times

• Word Of Mouth Marketing for Small Businesses - Your Net-Promoter Score
  Word of mouth business is critical for small business owners, who don't have the deep pockets needed to buy advertising. In this article, Sue explains what a net-promoter score is, and how a small business owner can mimic what larger companies do to increase word of mouth sales.
  Published 04Nov2010, viewed 150 times

• Your Marketing Dollars - How To Use Them For The Best Marketing Results
  Knowing how to allocate your marketing dollars can sometimes be a puzzle. This article gives you an easy formula and suggests how to allocate, by percentage, your dollars to keep your business growing.
  Published 28Oct2010, viewed 144 times

• What Are You Known For As An Entrepreneur?
  Are you sure that what you offer your customers is the same thing as what you are known for? This quick article gives you an exercise that will help make sure you are fully telling your customers or clients how they benefit from working with you, and help you attract the right customers to your business.
  Published 22Oct2010, viewed 141 times

• Customer Service - 3 Ways To Win Loyalty and Build A Reputation for Customer Service
  Customer service builds increased sales. If you need more cash flow, put your resources into reducing customer frustration and you'll gain money and loyalty in one big effort. Get three ways to have great customer service in this quick but pithy article for business owners.
  Published 08Oct2010, viewed 126 times

• Target Marketing - Are You Making These Three Mistakes With Your Target Market?
  Target marketing is critical to a small business's success. Find out about the 3 mistakes entrepreneurs often make in defining their target market and how to avoid them. In the end, your business will make more money faster if you follow these tips.
  Published 07Oct2010, viewed 124 times

• Three Ways For Entrepreneurs To Build Sales From Criticism
  When someone comments or criticizes about your business you have a great opportunity to actually increase your sales. In this article, Sue gives three tips for handling criticism and how to turn it to a business advantage.
  Published 20Sep2010, viewed 149 times

• Your Customers Know When Yes Is Really No
  Customer service for small businesses has to work seamlessly after a sale. Here's a true story about how an unwise answer to a customer can hurt an entrepreneur's relationship to customers, and two ways to fix it.
  Published 31Aug2010, viewed 138 times

• Entrepreneurs - Can Your Web Pages Pass This Acid Test?
  An entrepreneur's website serves the same purpose as the brick-and-mortar store for a big retailer. We have to keep the site interesting and offer eye candy to get visitors to stop by. Here are 4 questions to ask yourself about every page on your website.
  Published 28Aug2010, viewed 171 times

• Are Customers Hungry For What You Offer?
  Entrepreneurs and solo professionals will make more money if they offer products and services based on what people are hungry for. Learning how to speak and write in ways that create emotional hunger is one way to build your business. This article shows you how.
  Published 28Aug2010, viewed 144 times

• The Sanctuary Lodge at Machu Picchu - Worth the Expense?
  A visit to the wonderland of Peru means taking in Manchu Picchu, one of the "new" Seven Wonders of the World and a Word Heritage Site. Maximizing your time at the site, which has limited access, becomes key. Sue discusses the pros and cons of staying at The Sanctuary Lodge.
  Published 26Aug2010, viewed 234 times

• Where To See Fireflies "Firing" In Harmony
  Fireflies that blink in synchronicity are unheard of except in two places on earth. One of those places is along the Little River Trail in the Great Smoky Mountains National Park. Sue talks about what you'll see, when to go, and how to prepare for this rare treat.
  Published 24Aug2010, viewed 194 times

• Pioneer Marketing For Small Business Owners
  The hot new thing in big marketing these days is "relationship marketing." The truth is, that's not new at all. In this article, Sue talks about Pioneer Marketing and going back to business that is based on an immutable law of human nature.
  Published 27Jun2010, viewed 220 times

• Wish, Hope, and Pray Marketing
  Letting your marketing fall into the wish, hope, and pray system is a sure way to head toward fewer customers, decreased sales, and lots of worry and frustration. In this article Sue shows you how to access your marketing system and why it's important to strengthen your system so that you always have new customers coming to the door.
  Published 23Jun2010, viewed 144 times

• Can You Make It As A Part-Time Solopreneur?
  If you are an entrepreneur or solo professional who works at building your business part time while holding another job, this article is for you! Sue talks about what it takes to succeed as a part time entrepreneur.
  Published 19Jun2010, viewed 131 times

• Why Some Entrepreneurs Don't Make Much Money
  When an entrepreneur isn't making much money, it's usually a mixture of lack of business skills and a mindset about money that needs to change. In this article, Sue tells a story about one entrepreneur who is going broke, and what that entrepreneur really needs to change if she wants to make money.
  Published 15Jun2010, viewed 196 times

• Do Solopreneurs Even Need A Business Plan?
  Many solo professionals start a business and their plan is all in their head. The problem is, it's hard to bring together a team and evaluate how you're doing when you don't have your business on paper. This article talks about what a solo professional needs, and what isn't needed.
  Published 06Jun2010, viewed 130 times

• Is Your Business At The Bottom Of Your To-Do List?
  Solo professionals fail in business because of one of three things. The first is lack of clarity and focus about what they do, how it benefits others, and how much time they must invest to create a business that both serves others and makes a profit. In this article, Sue discusses what happens when your business is at the bottom of your to-do list.
  Published 25May2010, viewed 154 times

• Your List of Prospects - The Goose That Lays The Golden Egg
  Entrepreneurs who want to set up an automated marketing system for their business must get to know the importance of their list (their database of prospects and customers). In this article, Sue talks about why a business is less profitable without a list and why failing to build your list hurts your income.
  Published 22May2010, viewed 172 times

• Why Do Your Customers Buy From You?
  Entrepreneurs and small business owners need to know why their products attract buyers and why they don't. This article shows a quick way to think about why customers buy and how to design your offers to take advantage of their reasons.
  Published 11May2010, viewed 137 times

• Does Your Self-Esteem Need Upleveling?
  For both solo professionals and small business owners, self esteem is critical. While we think of self esteem as a psychological need, today's world economy depends on workers who have strong self esteem, too. In this article Sue talks about how low self esteem hurts your ability to do well financially, and offers a program that will quickly build more self esteem for you.
  Published 10May2010, viewed 198 times

• How To Manifest What You Want In Your Business
  You can learn how to make things happen consistently in your business, and that will lead you to more success and profit. In this article, Sue talks about the art of manifesting your work, and the three steps you can use to make things happen.
  Published 05May2010, viewed 392 times

• Why A Solopreneur Can Increase Sales By Limiting What Is Offered
  Entrepreneurs tend to think that the more products and services they offer, the higher their sales will be. But research and experience shows us that the opposite is true. Knowing a little about how people decide helps you make it easier for them to purchase what you have to offer. In this article, Sue explains how.
  Published 28Apr2010, viewed 181 times

• Five Ways To Increase Your LinkedIn Visibility
  Using social media to help build visibility and contacts is key for solo professionals. In this article, Sue give you five ways to increase visibility on LinkedIn, which will help you boost your bottom line.
  Published 23Apr2010, viewed 174 times

• How To Fail As An Entrepreneur
  Being the perfect entrepreneur is not a worthy goal! Being successful is better. In this article Sue talks about the dark side of perfectionism and the high cost to our bottom line. We are better entrepreneurs when we try and fail than when we stay stuck in fear.
  Published 23Apr2010, viewed 134 times

• Coaching for Coaches - I'm Afraid I'll Get Ripped Off!
  Deciding to step up into a high level coaching program in order to take your coaching business to a higher level requires faith in yourself. In this article, Sue talks about the fear of being ripped off and where that fear most likely comes from. She gives a helpful checklist to go through before entering a high level coaching program.
  Published 20Apr2010, viewed 335 times

• How To Make Your Business The Go-To Place
  Find out how Sue answers a frustrated entrepreneur who is having trouble getting in front of prospects and then closing the deal. Her suggestions include both marketing tips and changes in attitude.
  Published 14Apr2010, viewed 229 times

• 7 Ways To Get More Clients To Attend Your Events
  Filling seats at a live event takes creativity and sharp marketing strategies. In this article, Sue talks about seven ways to beef up your marketing efforts and bring more people into your events.
  Published 10Apr2010, viewed 136 times

• Do You Have the Courage of an Entrepreneur?
  Entrepreneurship requires a certain personality and an ability to synthesize many skills into a seamless business. It also requires a good deal of personal courage to step out on your own, and step up to the personal growth owning your own business requires of you. In this article, Sue talks about the top 3 things that take courage as an entrepreneur.
  Published 03Apr2010, viewed 149 times

• Paying It Forward For Entrepreneurs
  Entrepreneurs must have a very strong belief in their ideas to be successful. What happens when self-doubt sets in? Sue talks about the importance of belief and how we can pay it forward, giving that belief to other entrepreneurs and receiving it, in return, when we are in need.
  Published 29Mar2010, viewed 209 times

• Matching Your Target Market - A Lesson From Mexican Entrepreneurs
  Matching your offers of products or services to your target market is an ongoing activity for entrepreneurs. The decision is multi-faceted and can be very time-consuming to figure out. Sue talks about what she learned from watching vendors peddle their wares on a Mexican beach.
  Published 22Mar2010, viewed 1115 times

• Why You Aren't Making It As An Entrepreneur
  Internet marketers and entrepreneurs must pay careful attention to the basic building blocks for their business. Sue talks about why business owners shirk the basics and how to prevent falling into that trap.
  Published 15Mar2010, viewed 154 times

• Can You Really Describe Your Ultimate Target Market?
  One of the most common mistakes that rookie entrepreneurs make is failing to explicitly describe their target market. In this article, Sue shows how to identify exactly the best target market for your business. You'll also find out how having your target market in hand helps you find your customers and make more money.
  Published 12Mar2010, viewed 377 times

• Who Is In Your Entrepreneurial Community?
  Solo business owners are smart to use every resource available to help them keep their business focused, sharp, and successful. Sue talks about the importance of being in an entrepreneurial community and how that can directly benefit your bottom line.
  Published 08Mar2010, viewed 137 times

• How To Set A Goal And Make It Stick
  We often set goals and end up not ever reaching them. In this article, Sue talks about the importance of anchoring goals in the mind, heart, and body and talks about several ways to do that. Using a Visual/Auditory/Kinesthetic exercise, you can help assure your own success and meet your goals more easily and more often.
  Published 03Mar2010, viewed 259 times

• Does Your Business Suffer From Perfection Syndrome?
  Perfection is the enemy of successful solo professionals. In this article, Sue talks about why we can never come up with the perfect solution for customers or for our own business. Instead, she proposes a path of action and using your feeling sense to come to decisions that will benefit you and your customers.
  Published 25Feb2010, viewed 190 times

• Add Fun To Your Entreprenurial Endeavors
  Don't fall into the trap of thinking that being your own boss is hard and always serious. Holding your work lightly, and looking for ways to inject pure fun will help your personal and business outlook. Sue talks about how to change your energy and put some easy fun into your business.
  Published 24Feb2010, viewed 175 times

• Ten Easy Tips For Writing Your Business E-zine
  Creating an e-zine (electronic newsletter) is a solid way to reach out and touch your customers and create top of mind awareness for your business. Managing the how-to's and being consistent are key. Sue gives you 10 tips for creating great e-zines that will build your customer loyalty and list.
  Published 24Feb2010, viewed 175 times

• How To Market Your Product To Women
  Women make most of the purchasing decisions in the U.S. and are rapidly gaining clout world-wide. How we research a product or service and why we buy it differs from men. The savvy entrepreneur will take female buying habits to heart and benefit in their bottom line.
  Published 22Feb2010, viewed 204 times

• Could Your Business Withstand A Disaster?
  Even the smallest of businesses will benefit from having disaster plans in place. If you want to make sure you can still make money when things go wrong, answer the questions in this article. Your income and your business survival may depend on it!
  Published 17Feb2010, viewed 156 times

• Three Ways To Boost Your Income This Month
  It's possible to boost your business income quickly and see the results at the end of this month. There are 3 ways to do it and more than one strategy for each way. Sue talks about how to take action that will give you more money quickly.
  Published 11Feb2010, viewed 193 times

• Ten Basics of Consumer Behavior That Will Help You Make Money, Part Two
  This is the second part of a two part series about the basics of consumer behavior buying habits. Understanding these five tenets will help business owners craft offers that are successful and add to your bottom line.
  Published 06Feb2010, viewed 268 times

• Ten Basics of Consumer Behavior That Will Help You Make Money, Part One
  Consumers exhibit certain known behaviors when they are ready to purchase. Knowing what these are and how to work with them can directly affect your business's bottom line. In Part One, Sue discusses five of the behaviors, Part Two will cover numbers six through ten.
  Published 01Feb2010, viewed 367 times

• How To Set Your Price and Get It
  It's a big mistake to constantly offer sales to your customers if you want to be able to sell full price. Sue's story of an art supply house and its constant sales shows how they lost a customer by always offering deep discounts.
  Published 27Jan2010, viewed 190 times

• How To Be A Marketing Queen
  Figuring out how to meet a customer's need even though you typically don't offer exactly what she needs is a great way to increase your business and build a very loyal customer. Sue tells the story of a Hardee's manager who creatively solved an urgent problem and brought a lot of new customers to her door.
  Published 26Jan2010, viewed 503 times

• Making Your Business's Sun Shine
  Change in business is constant, but we often react to change as if it is a rain storm that drenches us right out of our plans. Sue talks about how to change perspective and get a little sunshine in your business, even if things are dampened down around you.
  Published 26Jan2010, viewed 231 times

• Animals As Teachers For Your Life
  What can we learn from animals that helps us in our personal life? Sue tells how she's learned persistence, flexibility, and other traits from the animal world that help her in her human life.
  Published 26Jan2010, viewed 193 times

• Recreate to Create New Busines For Yourself
  If you own your own business, you are the one responsible for knowing when you're stuck. Sue talks about how you can give yourself an extra vacation and create new business at the same time.
  Published 26Jan2010, viewed 213 times

• Is It Time To Tear Your Business Apart?
  Sometimes the best way to fix something in your business or personal life is to tear it apart. Deconstructed, we can see what isn't working and make ourselves stop doing the wrong thing. Making the "tear it apart" decision takes guts and guidance. In this article, Sue offers tips for when to tear it up and how to go about doing it.
  Published 16Jan2010, viewed 175 times

• How To Craft Sales Offers That Work Easily and Often
  Sue talks about the top three mistakes entrepreneurs and sale professionals make when crafting their offers. Realizing that people buy on emotion and tips on how to bring emotions into the offer will help your bottom line.
  Published 07Jan2010, viewed 681 times

• How To Plan a Personal Business Retreat
  One solid way to handle overwhelm, fuzzy focus, and business going bad is to remove yourself from the day-to-day and go on a personal business retreat. Sue outlines the benefits to you and your business and gives you tips for how to take a retreat that will boost your bottom line.
  Published 01Jan2010, viewed 178 times

• How To Build Your Business With Radio, TV, and Print Interviews, Part Two
  This article is part two of a five-part series on building your business by interviewing. In this part, Sue talks about how to pick your gigs based on the goals you've set for doing the interview.
  Published 26Dec2009, viewed 511 times

• How To Build Your Business With Radio, TV, and Print Interviews
  Being interviewed on radio, television, or Internet TV is a great way to build your business. In this series of articles, Sue tells how to prepare for an interview step-by-step. Once you know what people who do interviews want, you can have fun doing interviews and getting the word out about your business, for free!
  Published 17Dec2009, viewed 202 times

• The Miracle of Consistent Action In Building A Dream Business
  Stepping out in faith that small, consistent actions will build your business is a key to success. This story tells what happened to Ben after he committed to only three daily practices that begin to change his life.
  Published 17Dec2009, viewed 499 times

• How To Create Money And The Life You Really Want
  Is it really possible to create the money and life we want? In this article, Sue talks about how we sometimes create barriers against the very things we say we want. Her story about Ben and his willingness to make three small changes that he could afford put him on an amazing path in just 8 weeks.
  Published 17Dec2009, viewed 359 times

• How To Tell If You Really Want Your Dream Biz
  Figuring out why solo professionals don't succeed in creating the business of their dreams means looking at the inner blocks they hold to moving forward. When no action is taking place on the outside, it's a sure bet that self-honesty and discovery is needed on the inside. Here are several ways to find out if you really do want that dream biz.
  Published 10Dec2009, viewed 186 times

• Five Ways That Discounting Hurts a SoloPreneur Business
  Solo professionals often try to build their business by discounting the product or service they offer. Discounting builds your business on shifting sands and draws the wrong target market to you, as well. Sue tells why discounting to get clients is a bad idea if you are a small business owner.
  Published 09Dec2009, viewed 156 times

• Are You The Block That Keeps Your Business From Succeeding?
  It's easy for solo professionals to sit and wonder why their business isn't taking off. More than likely, if the problem isn't a bad business model or a weak marketing plan, the block can be found by looking in your mirror. Sue explains her proven formula for finding the blocks that stand in the way of succeeding beyond your wildest dreams.
  Published 05Dec2009, viewed 177 times

• Four Great Ways to Keep Your Business On Track
  One fail-proof way to make more money is to develop simple systems that will keep your business on track. Here's four quick and easy systems that will help your business flourish.
  Published 01Dec2009, viewed 342 times

• Community for Solo Professionals - Who We Are, What We Need
  Defining exactly who "counts" as an entrepreneur has been the subject of formal research. Sue looks at the "who and what" of entrepreneurism from her front-row seat. Her "trait list" will help you decide if you are cut out for the entrepreneurial life.
  Published 25Nov2009, viewed 254 times

• How Putting Off Planning Costs You $$
  Entrepreneurs sometimes fall into the trap of thinking they cannot afford to set aside time and invest money into future planning. The truth is, entrepreneurs who fail to get outside help and time for planning are the very ones who do fail, no matter how good their business idea is.
  Published 24Nov2009, viewed 313 times

• How To Surf To Solopreneur Success
  Surfing your way to a successful business is a lot like surfing for real - there's both danger and opportunity hiding in the waves. Find out how surfers approach their hobby and how these same approaches can either serve you or hinder you in business.
  Published 23Nov2009, viewed 229 times

• Three Ways To Get A Bird's Eye View Of Your Business
  Solo business owners run a risk of getting lost down in the trenches of their business. Failing to pull themselves up and out for a broader, evaluative view can be deadly in missed opportunities. Find out about three easy ways to get a bird's eye view and how that helps you keep your business fresh and successful.
  Published 22Nov2009, viewed 336 times

• 3 Ways to Become an Entrepreneur Even If You Work for Someone Else
  If you are an entrepreneur wannabe, read this to find out 3 ways to help yourself leave the organization and go out on your own. First, be an intrapreneur, then find out how to shed that skin and become an entrepreneur.
  Published 09Nov2009, viewed 263 times

• Trash In, Trash Out - What do You Feed Your Brain?
  If we want our businesses to succeed we must take care to expose our minds to views and stories of success. We can avoid "exposure" to things that do not serve us or our businesses, just like we avoid exposure to flu, colds, or tuberculosis.
  Published 05Nov2009, viewed 244 times

• Can't Airline Customers Get a Little Love?
  Constant poor treatment of customers leads to an entire culture that discounts the value of customer relationships and breeds contemptuous customer service. The idea of citizen burden and how that has changed our expectations as consumers leads into even more downward spiral in services.
  Published 05Nov2009, viewed 211 times

• Small Daily Practices Lead To Big Life Changes
  When someone is pressed to make big changes in his life, overwhelm and depression can result. Sue shows how focusing on small actions change a person's energy and lead to bigger changes in life and work.
  Published 05Nov2009, viewed 364 times

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details