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Steps to Price Internet Marketing Costs

By Suzanne E Morrison

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Republish: EasyPublish
Published: 09Mar2010
Word count: 417
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When you are looking for a bid on search engine marketing, you will get multiple responses from different firms. It can be overwhelming for those unsure of what the right cost is.

Before you go to the firms there are some simple steps that you can complete to figure out roughly how much internet marketing costs you can expect.

Step 1: The first thing you need to do is figure out how much it is worth to you. If you sell a product that nets you $2 per customer and you are looking to expand your business to one thousand customers by next year, expect to pay roughly 20% of your earnings on the marketing.

So if you net $2 per customer and receive one thousand customers you will earn an additional $2,000 next year. By budgeting 20% towards marketing costs, you can expect to pay $400 on marketing and gross $1,600.

Step 2: The competition has to play into the factor of how much it will cost you to succeed. The more competition there is in a particular field the more money you will have to pay.

The more competition you have the higher number value will be put on it. If your keyword has a lot of traffic in Google, over 30 million, put down a value of 2. If your keyword has limited traffic, fewer than 10 million, put down a .5

For the example problem I will put down that the business will have 10 million competitors and will put that as easy competition, making my point value .5.

Step 3: The next thing is how much you actually want the company to do for you. If you are looking for a company to design a logo or write the HTML for your website, that project would give you a total of .5.

If you are looking for a full internet marketing, design, social marketing, etc., that project would give you a total of 2.

For the example problem I will put down that I will need the full package, so my point value is 2.

Step 4: It is now time to calculate your marketing costs. The equation for this is value x competition x complexity = total.

For the example $400 x .5 x 2 = $400. At this point you can compare it to what your budget is and see if you need to adjust what you have the firm do for you.

Follow the steps in this article and you can get an idea of how much internet marketing costs will be and you can get something set-up with firms to improve your business today!

Suzanne Morrison is the owner of a home business opportunities website that teaches average people how to make money with affiliate programs. Pick up a copy of her Internet marketing guide today!

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