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Auto Dealerships & Car Lots Resist The Temptation To Promote Your Best Salespeople

By Terry S Vostor

Republish: EasyPublish™ Published: 21Sep2009 Word count: 681 Viewed: 964 time(s) Get Free Content For Your Site

It can be said that in the automotive sales and marketing field that good sales managers are born not made. Excellent sales managers the ones have the knack and exceptional ability and abilities to motivate staff to the limit. It is innate with these wonderful profit producers - the ability to pep up their staff. Nothing you can to laggard management staff seems to work. But with these wonder kids- supervisory and management staff who just know how to do it - it is magic. Wonderful magic for the bottom line of any successful car dealership or the finance arm of automotive industry dealerships.

In the average car dealership, it always seems to follow that somehow outstanding and successful sales people seem to get promoted to be the sales managers. It just seems to be a matter of course. A "sales managers' job is a step up, its prestige among the fellow, one upmanship. Yet nothing can be a poorer choice. On top of that it is almost a trap for the most successful sales people. They walk around with a mantra of "I am a manager, I am a manager". However what often follows in these most motivated, and persistent closers is a loss of income as well. Staying a lowly, less prestigious, salesperson - salesman or women, might well have been a wiser choice for them. Certainly in terms of income and remunerations and as well in terms of stress, job performance, overall productivity as well as job satisfaction and overall bliss on the sales floor on this case in the sales management office.

Yet once promoted into the positions of sales management and administration , once gotten a taste of the prestige and power , it is very few human beings who will wish or offer to go back down - well at least voluntarily by their own choice and steam.

Why is this so? Sales people are often pushed along and motivated by self driven ego. To step down from this apparently highly regarded position, this step up along the path of getting ahead in the organization and among their fellows and contemporaries would seem to be admission of failure. If anything what drives most auto sales floors is competition among those on the floor - out in field, or in this case on the car lot. If anything auto sales people are known to brag and even exaggerate about their production figures and even from time to time make up fictitious numbers and even lie about their tales of bravado and success. Could this be true? It comes with the territory, the challenge and the hunt on the vehicle lot I guess. So once promoted even if miserable with their lot in life or position in the pecking order in the company few will step down - that is back to the lowly position of ordinary vehicle sales person at the dealership or used car lot.

What is the answer here? What are solutions never mind risks, benefits features and benefits? It's all very simple. Identify and realize that often what makes the best, most productive and highest paid of your staff - your automotive sales people, what makes them so good are attributes that are diametrically opposed to the very skills and skill sets needed by managerial and supervisory staff. It's usually the case, not 100 % but more enough of the time to make it a truism.

Resist the temptation to reward your best and high paid automotive and car lot dealers and dealership sales staff with a promotion to the management office. It is as simple as that. Both the dealership, the sales staff, your production numbers and most importantly the mental well being and earnings of your top sales staff will all be the better for wear. On top of that top producers always serve as the models and target sales production role models for other sales and support staff who always can benefit from a role model - if not a figure to emulate and overtake.

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