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Making Your Product Stand Out By Creating A Unique Selling Proposition

By Todd Seamore

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Published: 17Mar2012
Word count: 12719
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Creating a emotional selling proposition for your product should be your first priority, because without making your business stand out from the rest, it will be difficult for you to convince your target audience to buy from you. Every customer that buys your product will do so because they felt something was different about it, so why not put all your focus on making this esp stronger? There will obviously be other factors that will influence your sales and help you grow your business, but having a esp will make every marketing tactic that you apply easier.

Brand Recognition: One of the biggest advantages of creating a esp for your product is that it helps you get brand recognition. There are a number of factors that strengthen your product's brand, but unless and until your brand has something emotional to offer to the market, there's no chance that it will be easily recognized. Brand building is a slow process and doesn't happen overnight, which is why your product's esp will go through many updates, getting stronger with time. So if you want your brand to reach out to your target market and get you the recognition you want, then it's about time you started working on your esp. Don't be a Look-Alike: Many online businesses start off with an idea that is very similar to what's already running in the market. Their claim? They have "added" more features than their competitors, hence they are different. But this is not how a esp is a created; by being a look-alike, you're simply losing the opportunity to do something different. Your prospects aren't stupid to not identify the similarities that you share with your competition; they'll instantly be able to know that you've put in great effort to simply copy the others. Instead focus and put your hard work into giving a real solution to your target market, without really trying to be a "me-too" product that lacks individuality.

Do the Opposite: These days, you'll notice that many businesses want to be everything to everyone. They want to offer every little feature under the sun and ramp up their products, making them monstrous in size. This makes the end result bulky and ugly, and highly confusing; it gives you an opportunity to do the opposite and offer a targeted solution that is tailored for your market. Your aim isn't to give everything in your product, but rather offer a real solution that solves a specific problem. This is how you conquer various markets by going against big competition, doing exactly the opposite of what they're doing. In summary, from the above article we come to understand how identifying your product's esp can take your business to the next level. There are many small online businesses that have a great idea, but are lagging behind only because they aren't aiming at creating a esp for their product. Once you know what your esp is, the rest of the journey becomes easier because most of your marketing efforts will obviously be centered around it.

Todd Seamore is a proud contributing author and writes articles on several subjects including Emotional Selling Proposition . You can read more about it at http://www.toddnicolls.com/emotional-selling-proposition

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