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Article Directory :: Travel & Leisure Articles
If you look up the Japanese word "yoyaku" in Japanese to English dictionaries, you will find the following English words and terms among others: reservation, appointment, booking, subscription, and advanced order. When Japanese communicate in English, reservation is almost always used, but advanced order may be the most appropriate of these terms if we are thinking of New Years cards and fried chicken. The word order never appears in dictionaries for "yoyaku," but many native English speakers may think that the most appropriate term. After all, even if you order New Years cards in September, most people will understand that you are planning to use them at the end of the year.
On September 1, I walked to the post office for the first time in about a month. A sign over the door encouraged people to order their New Years cards. Actually the sign encouraged people to advance order their New Years cards. Advertisements and stores are very clear on the difference between ordering and advance ordering/reserving. An order is usually something that should either come soon or is already available. An advance order is usually something that will not arrive for some time because the item ordered is either not ready and will not be ready for some time because it is seasonal such as New Years cards and Kentucky Fried Chicken for Christmas, or because it is a new product that is not yet available.
For New Years cards and Kentucky Fried Chicken for Christmas, advance orders meet two purposes: enabling buyers to be confident that they will get what they want and enabling sellers to calculate the volume of demand and be ready to meet it. Considering that approximately 35 billion New Years cards are sent every year in Japan and that almost all of them are originally purchased from the post office, we can see why the post office would want to keep track of the volume and why they would want to start early. Japanese New Years cards are postcards, not cards like Hallmark manufactures. Still, 35 billion cards keep the post office busy, printing and delivering. The post office also needs to hire extra workers to deliver the cards on New Year's Day. If cards are posted by a certain date, the post office guarantees delivery on New Year's Day.
As to Kentucky Fried Chicken in Japan, 20% of KFC's annual sales are at Christmas, based on the traditional American Christmas dinner. Well, the traditional American Christmas dinner as advertised by Kentucky Fried Chicken in Japan. Regardless, 20% of annual sales is a lot of chicken. We can understand KFC wanting to be prepared.
Japan has other items that you can advance order/reserve such as summer gifts, year-end gifts, food, and cosmetics. The list may be endless. Advance ordering/reserving may be more prevalent in Japan than the United States for two reasons. First, advertising advance ordering/reserving is used in Japan as a promotional tool. Second, producers and sellers use advance ordering/reserving to help gauge the quantities to be produced and purchased. This can be especially convenient in Japan where millions of people do things together at the same time very year.
Aaron Language Services on the web at
http://www.aaronlanguage.com
provides translation, proofreading, and online English coaching to a primarily Japanese client base.
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