Article Directory :: Authors :: L :: Tracey Lawton Articles

Articles by Tracey Lawton

• 10 Tips to Beat the Overwhelm and Stay Focused
  Feeling overwhelmed and losing focus? That's nothing new! It's a fact of the solopreneur lifestyle that most of the time we're so inundated with information that we very easily get sidetracked, resulting in not getting stuff done. In this article I'll share with you my top ten tips for beating the overwhelm and staying focused.
  Published 01Oct2010, viewed 193 times

• 3 Simple Steps to Taking Time Away from Your Business
  So you're all set to take some time out for yourself, maybe even a family vacation, when you realize you'll need to take your laptop with you so that you can run your business while you're away! Not exactly time away, is it? Read on as I share my top tips with you for how you can take time away from your business and still have a business to come back to.
  Published 28Sep2010, viewed 124 times

• 5 Challenges and Mistakes Faced by Every Solopreneur
  I was recently a presenter at a Telesummit and even though I had a specific topic to present on the hosts thought it would be useful if I shared my biggest challenges and mistakes in running my online business. It was such a thought-provoking question that I decided to share that information in this article. Read on for my 5 biggest challenges and mistakes as a solopreneur.
  Published 05Sep2010, viewed 154 times

• Hosting Your Own Teleclass? 6 Dos and Don'ts for a Successful Outcome
  Hosting your own teleclass for the first time (or even the second or third time) can be very nerve-wracking. Over the years I've developed my own Dos and Don'ts for when it comes to delivering my content. Read on for some great tips to shorten your own learning curve.
  Published 04Jul2010, viewed 152 times

• Increase Product Sales with These 3 Types of Special Offers
  Sometimes you need to give product sales a little helping hand, particularly if you're launching a new product. In today's brand new article I'd like to share with you three ways in which you can increase your product sales through using special offers.
  Published 09Jun2010, viewed 205 times

• How to Create a Sales Policy That is Fair to ALL of Your Clients
  This may be something that you haven't really thought about yet, but if you're going to be offering products and programs as part of your business model then you need to be really clear on your sales policy... otherwise you could find yourself in some sticky situations. Read on where I share with you why it's important to have a sales policy in place so that you can be fair to ALL of your clients.
  Published 07May2010, viewed 218 times

• 4 Simple Steps for Creating Your Strategic Marketing Action Plan (MAP)
  Your Marketing Action Plan, or MAP as I like to call it, is at the heart of your business. It lays out exactly what you're going to be doing, when you're going to be doing it, and how you're going to be doing it. It should be a document that you constantly refer to and update as necessary, and having a MAP in place takes out a lot of the guesswork when it comes to running your business.
  Published 21Apr2010, viewed 164 times

• Info Product Creation: How To Create Your FIRST Info Product in 7 Easy Steps
  Do you have anything to offer your clients between your free level (newsletter) and most expensive one-on-one services? If not, an info product is a great first step as it allows your clients to experience your service and expertise without the big step of going from free to very expensive. Read on as I'll share with you how you can create your first info product in 7 easy steps.
  Published 05Apr2010, viewed 147 times

• 3 Easy Tips for Keeping Your Client Information Organized
  For many solopreneurs a large part of their business is working one-on-one with clients, and that means having a way of keeping all of their client information organized and easy to access. Read on for three top tips for keeping everything together, so that you can easily access your client information and know exactly where your clients are in your programs.
  Published 28Mar2010, viewed 182 times

• Creating Your Online Marketing Flow in 3 Simple Steps
  Being clear on how your different marketing strategies all fit together is crucial for the long-term success of your online marketing plan. You should be looking at how your system flows and brings new subscribers into your funnel and how you can market to them. Your online marketing system is a key system in the long-term growth of your business, so you need to be clear what it is your marketing plan is achieving.
  Published 17Mar2010, viewed 183 times

• Create Joint Venture 'Giveaways' to Boost Your List
  The joint venture giveaway event, is my all-time favorite. Why? Because there aren't any affiliate links, commissions, teleclasses, or sales involved - it's simply a group of people coming together and giving away some of their best stuff ... and when you have a collective working together in this way you can reach many more people than you ever could on your own. Read on for some tips on how to create your own joint venture giveaway event.
  Published 03Mar2010, viewed 170 times

• Create A Business Plan in 3 Simple Steps
  With the start of the New Year comes the knowledge that you need to be more organized, and have a plan! But for many solopreneurs knowing where to start can be quite daunting. Read on as I will share with you three basic steps to business planning success so that you can grow your online business!
  Published 17Feb2010, viewed 152 times

• 5 Ways to Significantly Increase Attendance of Your Free Teleclass
  You've got your registration page all set up, the bridge line booked, and have invited your list to attend your free teleclass ... now you need to get people to sign up for your event. Today I'd like to share with you five ways in which you can significantly increase attendance for your free teleclass.
  Published 04Jan2010, viewed 237 times

• Publish a Successful Ezine with these Top 10 Tips
  Are you successfully publishing an ezine to stay in touch with your audience? In this article I'll share with you my top 10 tips for getting your ezine on track, and building that all-important relationship with your subscribers.
  Published 24Dec2009, viewed 747 times

• Podcast Creation in 3 Easy Steps
  Had I known how simple it was to create a podcast I'd have done it a long time ago! Adding podcasting to your list building arsenal is a great way to reach a whole new slew of subscribers ... those who prefer to learn by listening! Read on as I share with you how to create your own podcast in three easy steps!
  Published 25Nov2009, viewed 165 times

• Get Organized to Get Clients
  By putting in place the foundational systems for your business you will be able to create a business that continues to bring in new clients and with that comes the security of knowing you have a consistent income and the fulfillment of running your own business - minus all the overwhelm and frustration you might currently be experiencing!
  Published 10Nov2009, viewed 188 times

• Effectively Utilize Outlook to Increase Productivity and Save Time with These 5 Simple Tips
  If you're not fully utilizing Outlook, in other words if you're only using it for email management and nothing else, then today I'd like to share with you five ways in which you can utilize Outlook to effectively run your business too.
  Published 02Nov2009, viewed 406 times

• 7 Simple Steps to Organizing & Hosting a Successful Teleclass
  If you've been thinking of hosting your own teleclass, but the fear of the unknown is holding you back, read on for my 7 easy steps to getting your own teleclass up and running!
  Published 12Oct2009, viewed 360 times

• 4 Social Networking Pitfalls ... And How To Avoid Them
  Even though there are many, many advantages to using social networking as an online marketing strategy, there are several pitfalls that can easily be avoided ... if you're aware of what they are, and so enable you to benefit from this powerful online marketing strategy. I'd like to share with you my top four social networking pitfalls.
  Published 09Oct2009, viewed 670 times

• How to Create the "VIP Experience" for Your Clients with a Welcome Packet
  When you sign up a new client do you make them feel that they're more than just another client? One of the ways you can give your clients the VIP experience is by creating a Welcome Packet. Read on to find out what to include in your Welcome Packet...
  Published 15Sep2009, viewed 353 times

• 5 Ways to Effectively Manage Your Business for Successful Business Growth
  If you sit down at the start of each day and don't know what to do first, this is one of the classic signs that you are suffering from a lack of systems, and consequently you'll be feeling that you're constantly spinning your wheels and getting nowhere fast! In this article I'll share with you five ways in which you can effectively manage your business for continual business growth. Read on to find out more...
  Published 30Aug2009, viewed 219 times

• Top 5 Automation Tools for Your Online Solo Service Business
  In this article I thought I'd share with you some of my favorite tools I use to run my business to ensure it's streamlined and automated. I love all of these tools, mainly because they're all a huge timesaver! Read on to find out more...
  Published 17Aug2009, viewed 206 times

• Sending Emails To Your List: How Often Is Too Often?
  Knowing how often to send emails to your mailing list is a big dilemma that many solopreneurs face. You don't want to bombard your subscribers with emails, but neither do you want them to forget you. It's all about striking a balance. Read on for more advice...
  Published 14Aug2009, viewed 183 times

• Build Your Relationship With Your Subscribers With These 7 Simple Ways
  It's so easy to become engrossed in numbers when you start to build your list that you can lose sight of the purpose of your list - and that is to build your relationship with your subscribers. In this article, I'd like to share with you my seven top tips for building your relationship with those people on your list. Read on...
  Published 07Aug2009, viewed 233 times

• 4 Top Tips to To Keeping Your Newsletter on Track
  When you're faced with 'busy times', whether that's a large project you're working on or taking some time away from your business, having a system for keeping your newsletter on track allows you to get your ezine out on time. Read on for my top tips for keeping to your publication schedule!
  Published 23Jul2009, viewed 268 times

• Article Marketing: Repurpose Your ONE Article in 3 Easy Steps!
  Do you know that when you sit down to write your ezine article it can be used for more than just your ezine? Really leverage your time by repurposing your articles to build your business and get more subscribers to your list. Read this article where I tell you how to do this in 3 easy steps!
  Published 03Jul2009, viewed 320 times

• Solopreneurs: Are You Losing Potential Clients?
  You'd be surprised at how easy it is to let potential clients slip through the cracks when you don't have an efficient and effective contact management system in place. In this article I'll share with you three options you have when it comes to choosing the most effective contact management system for YOUR business.
  Published 09Jun2009, viewed 248 times

• Office Organization: 5 Steps to Setting Up Your Core Systems
  For many solopreneurs they think that once they've set themselves up in business it's all about marketing, marketing, marketing. But there's one very important piece of the puzzle you need to have in place before you start your marketing. Read on to find out more.
  Published 27May2009, viewed 274 times

• Email List Management: What Happens When You Choose the WRONG Email List Management Service!
  Many of my clients come to me having already signed up to an email list management service, and may have even started to grow their list, but they then become stuck! And they become stuck because they've realized that the service they're using isn't able to grow with them. Read on to find out how you can avoid choosing the WRONG email list management service.
  Published 12May2009, viewed 236 times

• Grow Your Email List with 3 Simple Sign-up Page Strategies
  Driving traffic to your website is only one side of the coin; once you've got visitors there you then need to get them onto your list! I'd like to share three different, but very effective, sign-up page strategies with you. Read this article to find out more.
  Published 27Apr2009, viewed 205 times

• Autoresponders - Put Your Follow-up On Autopilot!
  As a solopreneur being able to follow-up with your clients and customers is crucial in growing your business. However the downside is the time it takes to follow-up with each and every one of your contacts - after all spending all day following up with clients isn't a good use of your time. So how can you follow-up with your clients in the most time efficient manner? Read on to find out.
  Published 14Apr2009, viewed 222 times

• 5 Tips for Finding a Great Virtual Assistant
  Lately I've been hearing from clients and colleagues about bad experiences they've had when working with a virtual assistant, so that prompted me to write this brand new article for you. In it, I'm going to be sharing with you my five tips for ensuring you find a great virtual assistant to partner with, and making it the rewarding experience it should be.
  Published 01Apr2009, viewed 273 times

• Communication With Your Virtual Assistant is Essential
  Communication is essential to the success of any team, but when you're working with that team virtually then communication becomes even more important. Read on as I share with you my tips for creating successful communication with your virtual assistant.
  Published 30Mar2009, viewed 244 times

• How to Ensure That Your Business Continues to Run in the Event of a PC Failure
  Having a system in place for regularly backing up your important documents is crucial when you are a solopreneur. A hard drive failure can strike at any time, sometimes even new PCs can fail. Read this article to learn more about creating a back-up system for your computer, and follow my tips to ensure you have your back-up system in place.
  Published 25Mar2009, viewed 1010 times

• 3 Tips for Overcoming Writer's Block
  How many times have you sat down at your PC all ready to write your newsletter article, only to be faced with that dreaded writer's block? You're sat there and can't think of a single thing to write about. In this article I'm going to share with you my top three tips for overcoming writer's block, and show you how easy it is to write your own articles.
  Published 03Mar2009, viewed 251 times

• 5 Tasks You Can Delegate to Free Up Your Time
  The period between Thanksgiving and Christmas is a very busy time of year for everyone, but for overwhelmed and time-starved solopreneurs it can be even more challenging. In article, I'm going to share with you five tasks that you can delegate right now, so that you can claim back some time and focus on doing what you do best.
  Published 10Jan2009, viewed 295 times

• Ezine vs Blog? Making the Right Choice For Your Solo Service Business
  In this brand-new article I'll discuss whether you should have an ezine, a blog, or both! They are both great communication tools for staying in touch with your target market, but both do require a substantial amount of time-investment from you. So which one is really the best choice for your solo service business?
  Published 09Dec2008, viewed 289 times

• 3 Winning Strategies To Use For Building Your List
  In this brand-new article I'm going to share with you three, often over-looked, but very easy, list building strategies that I use and have helped me grow my subscriber list by a whopping 374% this year.
  Published 21Oct2008, viewed 282 times

• 5 Surefire Ways To Get Highly Targeted Traffic To Your Website
  Do you know there are LOTS of different marketing strategies you can do to attract highly targeted traffic to your website, and so grow your list? In this brand-new article, I'm going to share five surefire ways to attract this traffic - and they're all easy to implement.
  Published 04Oct2008, viewed 258 times

• 3 Simple Strategies for Discovering What Your Target Market Wants
  Are you providing your market with what it wants? This is key to running a successful solo business - providing the solutions to the problems that your niche are having, and delivering the solutions in a way that they want - not what you think they want! There is a difference! Read this brand-new article where I share with you three simple strategies as to how you can find out this information, and put your market research on autopilot!
  Published 20Sep2008, viewed 329 times

• Top 5 Strategies to Get Your Office Schedule Back on Track!
  It's easy to let things slip over the summer - after all the weather's far too nice to be indoors organising your office! However, the reality is when you do settle back into working after a break unless your office is organised you spend more time looking for files, business cards, papers, than you do working. It's a lot of wasted time! Use my tips below and get your office schedule back on track.
  Published 13Sep2008, viewed 303 times

• 5 Steps To Keeping A Steady Flow of Clients And Prospects Coming Into YOUR Business
  This brand-new article looks at the 5 easy steps you can take to ensure that your contact management system is working for you, and not against you. With the right system in place, you will be able to have a steady flow of clients and prospects coming into your business, and even create a waiting list when you have more clients wanting to work with you than you can manage!
  Published 12Sep2008, viewed 273 times

• 3 Simple Steps To Manage Your Budget & Cashflow
  This brand-new article looks at one of the critical financial reports that you need to have in place for your business. I know that the thought of a Cashflow report sounds complicated, but it really isn't! I'll be sharing with you in 3 simple steps exactly what you can do to take charge of your budget and Cashflow!
  Published 09Aug2008, viewed 352 times

• 7 Essential Elements For Creating A Filing System
  In my brand-new article, I'm going to share with you 7 easy steps for getting your filing system in place. The summertime is generally a quieter time with a more slower pace of business, so use this time to get one of your core office systems in place.
  Published 19Jul2008, viewed 574 times

• Online Marketing Systems - An Overview
  In this brand-new article I share with you some of the Pros and Cons of the three main online marketing services that many solopreneurs use, and give you some pointers on choosing the right one for your business.
  Published 07Jul2008, viewed 357 times

• Break Out Of Your Email Jail - 7 Top Tips for Managing Your Emails
  Every day we are bombarded with hundreds of emails, only a small percentage of which are necessary. Spam filters are great at filtering most of the unwanted emails but a small amount do get through, adding to the number we have to sift through! Here are my top 5 tips for managing your emails and giving you back your much-needed time.
  Published 21Jun2008, viewed 428 times

• 3 Quick Tips to Banish Your Bookkeeping Blues!
  As a small business owner you are responsible for your keeping your own financial records. If you've not yet employed a bookkeeper to keep a track of your finances for you, follow my tips below and Banish Those Bookkeeping Blues once and for all!
  Published 03Jun2008, viewed 337 times

• The Low Down on Online Shopping Cart Systems Exposed
  If you plan to sell products online, one of the biggest dilemmas facing solo service professionals today is deciding which shopping cart provider to use. There are so many choices available it's difficult to know which will be the right system for you. Check out the article below for 6 Points You Need to Know BEFORE Choosing Your System.
  Published 22May2008, viewed 380 times

• The Ultimate Guide To A Client Conversion System
  One of the best time-saving strategies I've implemented is my client conversion system. You know the drill; a potential client comes along and emails/calls you asking about your services. You spend time responding, and then you never hear from them again! In this article I reveal three simple steps for creating your own client conversion system, so you only spend your time on the 'serious' clients.
  Published 18May2008, viewed 443 times

• 5 Strategies for Creating Effective Follow Up
  For a solo professional having an up-to-date contact management database is one of the KEY administrative systems you have to have for your business. And, even more important, is having a system in place to create effective follow-up. Your business is built on following up leads and building relationships. Here are my top 5 strategies for creating effective follow-up and keeping your contact management system up-to-date.
  Published 11May2008, viewed 341 times

• How To Fix Low Ezine Newsletter Deliverability
  Not only is it important that you publish your ezine regularly, but equally important is that your subscribers receive it! Read on to find out TWO steps you can take right away to ensure that your ezines are getting through!
  Published 29Apr2008, viewed 335 times

• Plan For Success
  As a solopreneur there is always an endless list of projects that we want to work on or need to complete. Setting aside time in our schedule to work on our business is essential if we are to grow our businesses. Read on as I share five top tips with you so that you can plan for success.
  Published 23Apr2008, viewed 397 times

• Three Key Office Systems You Need to Manage Your Business
  Building a successful long-term profitable business isn't about "marketing" your business, it's about "managing" your business - the marketing comes once you have your management systems in place. In this article we'll go back to basics and take a look at the 3 key office systems you need to "manage" your business before you can start to "market" your business.
  Published 17Apr2008, viewed 353 times

Free Report!
Ten Essential Secrets Of Article Marketing ... Grab Your Free
Copy Now:

Need Content?
Regular Top Quality Content for your Blog, Ezine or Website ...
Delivered Direct,
For Free!
Click For Details