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Life Insurance Leads Guide Part 1

By Tyler Powers

Republish: EasyPublish™
Published: 08Oct2009
Word count: 422
Viewed: 302 time(s)

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Life insurance leads can be generated in a variety of media.

For example, here is a list of many different media to consider for your life insurance marketing efforts. With a little bit of research, copyrighting skill, and marketing know-how, each media can be used successfully.

Offline Media:

Direct Mail Letters, Direct Mail Postcards, Newspapers, Coupon Books, Newsletters, Magazines, Telemarketing, Radio, TV, Texting, Free Publicity.

Online:

Search Engine Optimization, Pay Per Click, Video, Podcasts, Web 2.0 (Facebook, Myspace, etc.), Press Releases, Article Marketing, Affiliate Marketing.

Before writing an ad or hiring a graphic artist to design your advertising, the key to marketing life insurance successfully in any of these media is to study the demographics and then write your marketing piece accordingly.

For example, a prospect looking through a coupon book is probably looking for ways to save money. But a person reading a financial publication may be more interested in deferring taxes, or protecting their family from financial devastation.

Or, a person searching for life insurance online may be looking for information on life insurance and not necessarily looking to buy it. This provides you with an opportunity to educate them and position yourself as an expert.

But you can target keywords online, and thus you can also create a separate campaign for individuals looking to buy life insurance.

All of these suggestions require testing.

It takes time and patience to market life insurance effectively. But it can pay off remarkably well as long as you stay focused and keep testing.

The other option is to buy life insurance leads from a lead generation company.

The problem is that there are many life insurance lead companies out there that promise to provide you with fresh, hot, real time leads.

Do your research on each company before you buy leads from them. If you feel comfortable do a test run and see how they work for you.

Also, following up and closing internet life insurance leads is a little bit different than following up on a prospect who calls you or asks for information from you offline. Especially if you are following up on real time shared leads.

If you decide to buy real time shared leads, be sure you are one of the first to call on these leads because you can have anywhere from 4-8 agents clambering for their attention as well.

Ask your lead generation company for a follow up plan and script that is working for their agents so that you can use or modify it for your situation.

Here' s how to get more life insurance leads using effective lead generation techniques. Discover quality articles on insurance marketing and reviews of companies that sell insurance leads.

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