Article Directory :: Authors :: M :: Wendy Maynard Articles

Articles by Wendy Maynard

• To Get More Customers, Market Your Company by Solving Problems
  Author Wendy Maynard shares her advice on how to truly get to know your target audience and offer solutions to their problems, thereby increasing your sales.
  Published 17Jul2008, viewed 270 times

• Create Systems to Leverage Your Time and Talent
  Author Wendy Maynard shares her tips and tricks on how to best leverage your time so you're spending more of it on revenue-generating activities.
  Published 03Jul2008, viewed 355 times

• Tap Into A Strategy of Abundance (Is Your Mindset Holding You Back?)
  Author Wendy Maynard gives advice on how to turn around your "scarcity mentality" and make a success of your business.
  Published 25Jun2008, viewed 193 times

• Keep in Touch and Follow Up to Easily Close Sales
  Author Wendy Maynard discusses keep-in-touch marketing for your prospects and clients, and why she feels Sam-I-Am would have made a great sales training consultant.
  Published 15Jun2008, viewed 262 times

• Offer An Ezine to Keep in Touch with Your Customers
  Author Wendy Maynard shares 5 compelling reasons why starting your own ezine helps you stay in touch with customers and build credibility.
  Published 22May2008, viewed 237 times

• Marketing Your Business By Becoming a Published Author
  Author Wendy Maynard shares her tips and strategies on how best to exploit article marketing to enhance your marketing efforts.
  Published 13May2008, viewed 266 times

• Develop a Marketing System to Collect Testimonials
  Author Wendy Maynard of Go Marketing Maven her tips and strategies for collecting and utilizing the all important client testimonial.
  Published 06May2008, viewed 267 times

• When the Economy Slumps, Marketing Will Keep Your Business Thriving
  Author Wendy Maynard offers tips and strategies on adjusting your marketing in a tough economy.
  Published 18Mar2008, viewed 229 times

• How to Create a Personality-Based Brand: Marketing Yourself as The Expert
  Author Wendy Maynard offers strategies on how to implement personality-based branding.
  Published 06Mar2008, viewed 281 times

• Use Direct Mail to Drive New Business
  Whether you are trying to reach a decision maker in a corporation or a specific type of consumer, direct mail is one of the most powerful ways to market to your target audience. Author Wendy Maynard gives 8 keys to making sure your direct mail campaign works to drive new business to your door.
  Published 26Jan2008, viewed 352 times

• Festive and Effective Holiday Marketing Ideas
  The holiday season presents a wonderful opportunity for your company to thank your customers. It also is a time that you can drive new business to you. Here is a list of easy and effective marketing ideas to help you promote your business for the holidays.
  Published 20Dec2007, viewed 306 times

• The Marketing Power of Testimonials
  Author Wendy Maynard explains how to put the power of client testimonials to work for your and your business.
  Published 01Dec2007, viewed 342 times

• Marketing Effectively: Getting to Know Your Customers
  Author Wendy Maynard explains how you can become a more effective marketer by taking the time to get to know your target audience and address their needs.
  Published 29Nov2007, viewed 263 times

• Festive and Effective Holiday Marketing Ideas
  Author Wendy Maynard explains how you can thank your customers and drive new business to your company with these easy and effective marketing ideas to help you promote your business for the holidays.
  Published 28Nov2007, viewed 300 times

• Marketing Effectively: Create systems for leverage
  By creating systems for your company, you’ll have more time to do the things you enjoy and the ones that bring in revenue. Instead of spending your day scrambling to get your daily tasks completed, you’ll be able to focus on the high payoff activities that will make your company more successful. You’ll also be able to reap the rewards of having more time to market your company leading to a steady stream of clients.
  Published 30Sep2007, viewed 233 times

• Keep Customers Happy While You Are Away
  Whether you work in a regular office or out of your home, it is very important to take time off to refresh and recharge. Of course, when you take time off, you want to be sure your customers are in good hands while you are away. Author Wendy Maynard provides tips on how to keep customers happy while you are away.
  Published 06Sep2007, viewed 269 times

• How a Blog Can Help Your Business
  If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you the opportunity to share your expertise with people across the globe. Author Wendy Maynard shows you types of blogs and how they can benefit your business.
  Published 28Jul2007, viewed 286 times

• Tapping Into the Power of a Mastermind Group
  Today, more and more people are harnessing the power of the Mastermind Group to help them think bigger. Combining the abilities of multiple individuals to solve problems, brainstorm ideas, seek solutions, and develop strategies creates greater results than going it alone as a "lone ranger." Author Wendy Maynard provides guidelines for effective masterminding.
  Published 06Jul2007, viewed 295 times

• Marketing Acceleration: Become and Expert to Reel 'Em In!
  Experts are sought after, are well known, command higher fees and get more business with less effort. The media calls experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, better yet - the more you enhance your position as an expert, the more referrals you will get. Author Wendy Maynard offers powerful tips about ways to enhance your reputation as the authority in your industry.
  Published 25Apr2007, viewed 334 times

• The Marketing Power of Social Proof - Testimonials Sell
  Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your services/products actually work. In this article, Author Wendy Maynard describes the power of testimonials.
  Published 13Mar2007, viewed 290 times

• Internet Marketing: Turn Your Website Into a Super Selling Machine!
  A website is one of the most powerful marketing tools that you can implement. You can update it immediately; it is unique to your business; it can be seen by thousands of people who are searching for EXACTLY what you have to offer; and it works as your sales force 24/7. And, it can be expanded and changed over time. Author Wendy Maynard provides powerful tips to accelerate the online marketing power of your website.
  Published 22Jan2007, viewed 301 times

• Your Brand Makes People Feel Something
  Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. Branding is a combination of everything your company uses to present itself. Author Wendy Maynard shows you how to branding stablishes a superior benefit with you target audience that encourages long-term loyalty.
  Published 30Nov2006, viewed 428 times

• No Leak Marketing: Plug the Holes in Your Business Bucket
  Do you have customers that you are currently working with who are NOT your Dream Customers? Do they demand extra time? Are they unprofitable? These customers are holes in your Business Bucket. They drain your time and your energy. It's time to implement a No-Leak Marketing Strategy. Author Wendy Maynard gives you the tips you need to plug your marketing holes.
  Published 14Nov2006, viewed 463 times

• Word-of-Mouth Marketing: Offer Incentives for More Referrals
  People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them.
  Published 10Oct2006, viewed 486 times

• Effective Marketing: First Impressions Count
  By trying to create your marketing materials cheaply, you end up looking…well…cheap. Many business owners do not realize the high cost of this mistake. Unprofessional and poorly designed marketing materials create a sub par impression in the minds of your prospects. Author Wendy Maynard explains why you can't afford to look unprofessional.
  Published 29Sep2006, viewed 376 times

• Internet Marketing: Is Your Website Sticky?
  A website is one of the most powerful marketing tools that you can implement. And, it can be expanded and changed over time. Make sure that your website includes content that will keep your prospects coming back. This is called a “sticky” site. Author Wendy Maynard offers tips to make your site stickier.
  Published 14Sep2006, viewed 401 times

• Small Business Marketing: Brilliant Branding Builds Business
  Branding is not what you say about your company and products; it's about your customers' perception of your company and products. Marketing a memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems.
  Published 15Jul2006, viewed 377 times

• The Amazing Power of Marketing to A List
  Your list of satisfied, loyal customers, as well as your pool of warm prospects with whom you are building a relationship of credibility and trust is your ticket to a steady stream of income. Author Wendy Maynard provides six powerful ways to build your list.
  Published 09Jul2006, viewed 380 times

• Marketing Tip: Market Yourself Through Public Speaking
  As part of your marketing strategy, a noteworthy way for you to get exposure and new customers is public speaking. As a small business owner, it is always a more powerful position to be in the front of the room than in the back. Public speaking is a powerful way to get new customers and leads, so be sure to incorporate it into your quiver of marketing techniques.
  Published 03Jul2006, viewed 429 times

• Online Revenue: Package Your Brain Into Infoproducts!
  You have a particular system and unique way of providing service to your clients. To make more money, create information products that will show people step-by-step exactly how you do it. Author Wendy Maynard provides 8 benefits of creating and marketing infoproducts.
  Published 06Jun2006, viewed 420 times

• Leverage the Power of Networking Events
  Networking is, without a doubt, one of the best and most cost-effective ways to build long-term relationships with pros pects and referrers. Networking events can be an amazing addition to your marketing repertoire. Make sure you are leveraging them to their FULL potential.
  Published 28Apr2006, viewed 385 times

• Six Tips to Skyrocket Your Subscribers
  Do you want to grow your subscriber list to your ezine or newsletter? Then it makes sense to invest some time to make sure your website effectively promotes it. This article features six strategies to implement on your website that will help you build up your list by making it easy for people to subscribe.
  Published 23Apr2006, viewed 358 times

• Marketing Becomes Easier When the Brand is YOU
  For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.
  Published 31Mar2006, viewed 333 times

• To Earn More, Learn More!
  To be successful in your industry, it is crucial to stay up to date. By learning about new trends, technologies, and systems, you will be able to offer your customers more value. You will reinforce your credibility and expertise.
  Published 29Mar2006, viewed 355 times

• The Remarkable Power of Thank You!
  An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." And yet, by incorporating a thank-you strategy into your marketing, you'll reap immense rewards. It goes a long way toward cementing relationships with prospects and reinforcing customer loyalty.
  Published 23Mar2006, viewed 336 times

• Creative Packaging and Pricing
  To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. Author Wendy Maynard offers tips on pricing and packaging creativity. This strategy creates options to make your services and products more appealing for your customers or appealing to different customers.
  Published 20Feb2006, viewed 379 times

• Powerful Presenters Close More Sales
  Presentations are a key aspect of the sales cycle that can't be ignored. In order to get new clients, you must become a master of the art of a quality presentation. Author Wendy Maynard gives eight tips on things you can do to become a power presenter.
  Published 02Feb2006, viewed 385 times

• Attract More Customers by Making Time for Marketing
  Author Wendy Maynard provides five powerful tips on ways to make time for marketing. To start seeing remarkable success, you must make time for marketing. Your ongoing marketing efforts will ensure your business is predictable, pleasant, and profitable.
  Published 27Jan2006, viewed 381 times

• To Make More Sales, Get Out There and Network!
  Do you have a routine of networking. If you are not reaching out on a regular basis, how will people know about you? You have to show up to networking groups consistently and persistently to build relationships. Author Wendy Maynard provides powerful tips to leverage networking to attract more customers and make more sales.
  Published 20Jan2006, viewed 374 times

• Powerhouse Marketing With Persuasive Postcards
  The lowly postcard is a powerhouse of a marketing tool with almost unlimited uses. Author Wendy Maynard gives 10 reasons to consider a postcard for your next marketing effort. Harness this little dynamo and you'll find a surge of new business opportunities.
  Published 15Jan2006, viewed 357 times

• Attract More Customers With the Magic of Marketing
  Make a commitment to your marketing and you’ll find your business will grow as a result. Author Wendy Maynard describes marketing strategies to keep your sales pipeline full. This will lead to the ability to turn less desirable work away because you are in demand, you'll be able to raise your prices, and you will make more money!
  Published 07Jan2006, viewed 397 times

• Good Design Makes Good Sense
  Marketing materials that incorporate compelling design make business easier for your customers. Layout and presentation make the difference as to whether people will understand your products and services. The basic elements of good design: it's practical, it's systematic, and it effectively conveys your message.
  Published 26Dec2005, viewed 376 times

• Effective Listening Equals Effective Leadership: Learn How!
  No matter what role you play in your company, becoming a more effective listener will help you get ahead. It means fewer errors, improved accuracy, and enhanced working relationships. You will also find yourself involved in fewer conflicts and be perceived as a more positive and trustworthy person. Attentive listening is a rare skill that people respect and welcome.
  Published 21Dec2005, viewed 370 times

• Drill Down Deep: How a Niche Draws 'Em In
  Selling to the widest possible pool ' trying to be all things to all people ' is limiting your ability to make money and attract customers. Author Wendy Maynard explains how a well-defined niche will make your marketing more cost effective and your business more profitable.
  Published 15Dec2005, viewed 443 times

• Your Diamond Mine: The Lifetime Value of Your Customers
  Many entrepreneurs focus all of their effort on looking for new customers. The big mistake is not developing a continuing stream of sales from existing customers – ignoring their lifetime value. Author Wendy Maynard offers tips on how to invest in the continuing stream of sales that can be realized over the lifetime of your existing and past customers.
  Published 11Dec2005, viewed 381 times

• Seminar Secrets: Beyond Working the Room
  When you are at a seminar, workshop, or other networking event, are you using it for its full marketing potential? Author Wendy Maynard offers some powerful suggestions to make your next event a money-making endeavour.
  Published 08Dec2005, viewed 387 times

• Project Management: Avoid Work Scope Creep!
  If you aren't managing your projects effectively, you will find your work scope growing and your profits dwindling. Author Wendy Maynard offers some tips to keep your work scope in check.
  Published 04Dec2005, viewed 429 times

• Search Engine Optimization - How to Improve Your Ranking
  Author Wendy Maynard explains how to get your website ranked well by the search engines. It takes patience and an ongoing commitment to making search-engine ranking a long-term investment in your website. You will need to give it time and energy – it isn’t a quick fix. A website is a dynamic marketing tool that you are building over time. Treat it well, give it love and attention, and your long-term rewards will be well worth your efforts!
  Published 30Nov2005, viewed 380 times

• Overwhelmed by the Daily Deluge of E-mail?
  Author Wendy Maynard writes tips on managing e-mails. Part of being an effective marketer is being an effective time manager. One of the biggest time drainer is our In-Box. Learn to tame your e-mail beast!
  Published 11Nov2005, viewed 417 times

• Website Traffic: Build It and They May Come Back
  Your offline tools and advertisements may get your customers and prospects to go to your website home page once. But you want them to return many times. Author Wendy Maynard provides 7 tips to improve your website’s sales power and get visitors to come back again and again.
  Published 02Nov2005, viewed 437 times

• Six Great Reasons to Hire a Professional Writer
  Hiring a professional writer can give all of your materials greater impact. Powerful and clear copywriting will work to inform, persuade, and motivate your reader.
  Published 25Oct2005, viewed 406 times

• Is Your Website a Warty Toad?
  Many business owners do not harness the full power of their website. Find out if it's time for a website overhaul. Author Wendy Maynard offers some tips for evaluating your website.
  Published 10Oct2005, viewed 464 times

• Newsletters are Marketing Machines!
  Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. Author Wendy Maynard offers some tips to get you started.
  Published 04Oct2005, viewed 415 times

• Make Your Marketing Solve A Problem
  Guest Author Wendy Maynard writes, "You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. Instead of focusing on YOU, market yourself as an innovative problem solver."
  Published 23Aug2005, viewed 401 times

• Achieve Your Goal and Get Exactly What You Want!
  No matter how ambitious your goal, you CAN achieve it. You do it by taking one little step at a time. Wendy Maynard provides specific tips to help you get exactly what you want.
  Published 11Aug2005, viewed 478 times

• Silver Surfers: Successful Online Marketing to Seniors
  More and more seniors are surfing the online world. If your company wants to catch this wave, offer a website that makes it easy for your users. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend.
  Published 04Aug2005, viewed 499 times

• Attract Your Dream Customer!
  Guest Author Wendy Maynard describes specific strategies that will help you define and attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers.
  Published 27Jul2005, viewed 488 times

• For Ongoing Success, Make Marketing a Habit
  Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Wendy Maynard offers helpful tips on ways to make marketing a habit.
  Published 22Jul2005, viewed 462 times

• Self Promotion Brings Business Success
  Your business success depends on your ability to promote your services, your products, and yourself. Fortunately, promotion is simple. People will buy them because they need them and because they have a relationship with you. It's the personal connection you make with your prospects that will help them remember you, and like you.
  Published 14Jul2005, viewed 438 times

• Effective Listening Equals Effective Leadership
  No matter what role you play in your company, becoming a more effective listener will help you get ahead. It means fewer errors, improved accuracy, and enhanced working relationships. You will also find yourself involved in fewer conflicts and be perceived as a more positive and trustworthy person. Attentive listening is a rare skill that people respect and welcome.
  Published 09Jul2005, viewed 558 times

• Successful Promotion is a State of Mind
  Consistent promotion is a state of mind - once you start promoting your message, you'll find opportunities everywhere you turn. By reinforcing your image and repeating publicity, you'll begin to see dividends accrue for your organization.
  Published 05Jul2005, viewed 394 times

• Your Identity Speaks Loudly...What Are You Saying?
  Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. The mistake many businesses make is to not think about it at all. Your company has a corporate identity whether you intentionally developed one or not.
  Published 02Jul2005, viewed 413 times

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