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How To Use Squeeze Pages To Capture Leads And Profit

By Westly Lager

Republish: EasyPublish™
Published: 02Aug2008
Word count: 529
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One of the most critical things to building your list is getting traffic to your squeeze page. The squeeze page will not generate names on its own, without traffic. The traffic must occur for you to add names to your list and money to your bank account.

The traffic should be targeted to the purpose of your list. If you are building a list of people who own dogs and buy dog-related products, your traffic should be primarily dog-people. There is no sense in sending traffic to your list, that is not interested in buying dog-products.

So how do you do it?

There are a wide variety of traffic sources online that produce results. Most targeted traffic will add names to your list; the key here is generating that traffic at a reasonable cost.

One thing you need to do, and I cover it later in the manual, is to know exactly what a lead is worth to you. For example, if your particular list yields 60 cents per name per month, then over a 12 month period, each name you add has a value of $7.20.

My general rule is that I am willing to spend up to the value of the name on my list for a one month period. Now, as I cover in later chapters, I keep different targeted lists. For example, I have a list for list building information, and a list for traffic generation techniques, and many others. Each of these has a different value per lead per month, so the amount I am willing to spend is different for each list.

So for example, if I have a list that makes me 60 cents per lead per month, I am willing to spend 60 cents to gather that lead.

I use a variety of traffic generation techniques, each of which has a different cost per lead. As a summary ( and I will go into detail on each of these techniques later), I use articles, press releases, forums, classified ads, ezine advertising, PPC, and exit traffic to generate my leads.

For each source, I set up a different squeeze page, and a different auto responder. The reason I do this is so that I can keep track of costs and clicks. For example, when I write articles and send the readers to my articles squeeze page, I get around a 50% sign-up rate. When I send exit traffic, I get around a .05% sign-up rate. Now as long as the total dollars spend divided by the leads generated is less than 60 cents, then I am fine.

The key here is that if I simply tracked my total results, and I sent all my traffic to one squeeze page, I might have a sign-up rate of 10%, depending on the mix of traffic. But what would be the worst thing about it is that when I add up all the money and divide it by the number of leads, if it goes over my budget per lead, then I don't know which traffic source is driving my cost overrun. Therefore, I must track each individual source.

Westly Lager can show you how to develop a successful internet business regardless of your prior experience. See how by checking out his personal website at Passport to Wealth and My Internet Business

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