George Torok

George Torok's Articles
  • Customer Disservice: Have a Nice Day
  • That's what the cashier said to me at the end of my purchase. "Have a Nice Day." I said nothing back. Why? Because I felt that her statement was insincere. From what I saw, her well-meaning statement was delivered because the company instructed her to deliver it at the end of every transaction. She really didn't mean it and she didn't understand why she was saying it
  • Published in Business on 14 Dec 2011
  • Strategic Re-Positioning: Riviera Maya
  • How do you compete? Change your name to shift perceptions. In 1999, the area on the east coast of the Yucatan Peninsula just south of Cancun changed the name from the "The Cancun - Tulum Corridor" to "Riviera Maya" or "The Mayan Riviera".
  • Published in Business on 07 Dec 2011
  • The Branding Fallacy And Why It Might be Killing Your Business
  • Beware of the branding zombies. They regurgitate meaningless mantras like "branding is good", "you need a brand" and "we can help you develop your brand." These creatures only want your life blood. Unfortunately these zombies don't look like the ones in Michael Jackson's Thriller video.
  • Published in Business on 01 Dec 2011
  • Can Toastmasters Help You Be a Better Public Speaker?
  • I joined Toastmasters to improve my presentation skills. I was a member for seven years. During that time I actively participated in meetings, on the executive, in public speaking contests and in the promotion of membership. I contributed articles, letters and tips regularly to Toastmaster Magazine. I presented at officer training programs, regional conferences and at two international conferences.
  • Published in Writing and speaking on 02 Nov 2011
  • Seven Pillars of a Powerful Presentation
  • Presenters who look and sound weak lose. Winning presentations are delivered by presenters who look, sound and feel powerful. Winners capture attention, exude credibility and deliver more effective presentations. To be more successful with your presentations include these seven pillars in your presentations.
  • Published in Writing and speaking on 26 Oct 2011
  • Viral Marketing: Infect Your Market
  • Viral marketing is about spreading your message through networks. Some networks are more efficient than others. Meetings, family gatherings, community groups, religion, phone calls, peer pressure, media, email and blogs. Viral marketing is by persistence, passion and purpose.
  • Published in Business on 07 Oct 2011
  • Marketing Success: Lead With Success Stories
  • Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing - lead with success stories. Feature success stories in your advertising, on your website, in your sales calls, and in your networking. Include them on every marketing channel.
  • Published in Business on 30 Sep 2011
  • Annoy Your Audience: Read Your PowerPoint Presentation Slides
  • If your goal is to irritate your audience during your next presentation, read your PowerPoint slides to them. According to several audience polls and business surveys, the number one presentation complaint is "The speaker read the PowerPoint slides to us."
  • Published in Writing and speaking on 28 Sep 2011
  • Superman Is A Lousy Role Model
  • If you had to pick a superhero as a role model who would you choose? If you chose Superman you might be setting yourself up for failure and tremendous disappointment.
  • Published in Self-improvement on 25 Sep 2011
  • Strategic Positioning: The Battle for Market Dominance
  • The most important question you need to address in your business is "What position do you want to hold - in the market and in the minds of your clients? Why is that question so important to you? The answer to that question will clarify your strategy and direction. And that answer will answer a lot of other distracting questions quickly.
  • Published in Business on 23 Sep 2011
  • Cheap Presentation Skills Training: 3 Options for You
  • Costs for a presentation skills trainer or speech coach can be substantial and you are not ready for that investment right now. You want something cheap. That's understandable. What can you do to start improving those presentation skills? How can you find and arrange some inexpensive training for you or your staff? Here are three simple options for you.
  • Published in Writing and speaking on 21 Sep 2011
  • Marketing Benefits Vs. Features: Will It Make Me Late For Dinner?
  • Don't waste time and money talking about features when you could be promoting benefits. Features describe, while benefits motivate.
  • Published in Business on 07 Sep 2011
  • Sponsorship Marketing: Five Criteria For Success
  • Sponsorship is a friendly way of marketing. It's friendlier than advertising. For that reason be sure to include sponsorship in your marketing. But, choose your sponsorships strategically. The next questions are, "What should you sponsor?" and "How do you know if you are getting a good return on your sponsorship?"
  • Published in Business on 31 Aug 2011
  • Presentation Training: How to Select Your Presentation Skills Trainer
  • This article will offer you some tips and ideas on the questions you should be asking of your prospective presentation skills trainer when planning a presentation skills training program for your people. Ask these five direct and revealing questions of your presentations skills trainer to help you select a superior trainer.
  • Published in Writing and speaking on 28 Aug 2011
  • Seven Marketing Myths That Devastate Business
  • Where do you start busting marketing myths? Study these seven marketing myths. Understand them and grasp it as bane against those marketing zombies and business blood suckers.
  • Published in Business on 24 Aug 2011
  • Why Are Presentation Skills Important?
  • Most people will agree that presentation skills are important. But ask them to explain "Why?" and they are stumped. These folks might mumble something unintelligible and proudly declare "Because - everybody knows that it is". Discover these six practical reasons to explain why presentation skills are important.
  • Published in Writing and speaking on 21 Aug 2011
  • Customer Service Sucker Punch: How Can I Help You?
  • Customer Service Sucker Punch: How Can I Help You? Have you noticed that this phrase does not often mean what the average person might think it means. It's a deception, a feint, a sucker punch phrase wielded by customer service managers.
  • Published in Business on 17 Aug 2011
  • Keep Your Speech Interesting By Being Present Yourself
  • You can deliver more interesting and effective presentations by being present when you speak. What does that mean? Your audience must feel that you are there in the room with them - body, mind and soul. They must feel that you want to be there, that you are listening as well as talking and that you truly care about their best interests.
  • Published in Writing and speaking on 16 Aug 2011
  • Night Light Marketing: How to Outshine the Competition
  • You don't need a flood light when a night light will do. Marketing success is not about power. It is about being noticed. It's never about spending more money you're your competition. Effective marketing is about getting better noticed than the competition.
  • Published in Business on 13 Aug 2011
  • Are You Clear On The Purpose of Your Presentation?
  • The evening before his presentation, another conference presenter confessed to me that his presentation was boring. He asked for my help to improve his presentation. We chatted over wings and beer while watching the hockey game. Discover what we did to quickly transform his presentation from boring to successful. He was excited to deliver the presentation and ecstatic with the results.
  • Published in Writing and speaking on 07 Aug 2011
  • Marketing Is In The Details: Sears Catalogue Delivery Disaster
  • Smart marketing can make your business. Faulty marketing can break your business. Marketing is about sending messages. Everything you and your people do sends a message. Marketing is everyone's responsibility because every staff member sends messages about your business. Often your unintended messages have a greater impact then your intended messages.
  • Published in Business on 29 Jul 2011
  • Bad Opening Lines to Your Speech: 10 Mistakes to Avoid When Opening Your Presentation
  • You had me at hello. Imagine if you could deliver an opening to your presentation that was that effective. You can grab your audience with "hello" lines. But first you need to banish these disaster lines from the opening of your speech. Avoid these opening line mistakes in your next presentation.
  • Published in Writing and speaking on 28 Jul 2011
  • The Van Gogh Syndrome to Marketing Can Kill Your Business
  • If you fancy yourself an expert, a genius, or a Van Gogh of your field - wake up before you're dead. Don't base your business model on Van Gogh. Don't get lost in your art. Van Gogh believed that his magnificent art would sell itself. He didn't like to sell. He didn't believe in marketing. Look at what happened to him. He died a penniless man.
  • Published in Business on 22 Jul 2011
  • How To Open Your Presentation With Commanding Attention
  • Your opening must do three things for you. Grab attention, set the direction and establish rapport. Without their attention you have a room of non-listeners. Without knowing your direction your audience will feel lost and confused. Without rapport you might have a room of enemies.
  • Published in Writing and speaking on 21 Jul 2011
  • The Business Transition Crisis - Book Review
  • This book is a must read for entrepreneurs and business owners who are thinking about their succession plan or drafting an exit strategy. Every business owner must plan for that transition. Unfortunately not everyone does. If you don't plan your business transition someone else will make the decisions for you.
  • Published in Business on 27 Mar 2011
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