Bubba Mills's Article RSS Feed
Bubba Mills's Articles
Three Misconceptions About Millennials That Could Cost You Sales
Just when you think you understand a generation, it up and surprises you. Case in point: Millennials, those born between 1981 and 1997. But before we get to the misconceptions about them, let's consider why you should care.
on 16 Jun 2017
How To Increase Your Sales By Asking Questions
"Sometimes questions are more important than answers." Nancy Willard, American poet Jeopardy contestant: "Alex, I'll take prosperity for $200." Alex: "Answer: This will land you more sales." Contestant: "What is asking the right questions?" Alex: "Correct!" I can't help you win Jeopardy, but I can help you increase your sales by asking questions - but only if you keep reading.
on 12 Jun 2017
The Renter Pool Is Growing - Dive in and Swim (and Sell) Your Way to Riches
Come on in. The water is fine. After all it is summertime -- always a good time for home sales. And this summer you might find the water is particularly inviting. That's because you have more people to approach - specifically renters.
on 19 May 2017
Want To Be An Entrepreneur? Start Here!
Want to be an entrepreneur? It's the first question everyone asks: where do I start? Well, if you want to be an entrepreneur but you wonder what's been holding you back, I have the perfect place to start: the mirror.
on 09 May 2017
X Marks the Sale: How Gen X Can Make You Richer This Year
You'd do well this year to remember the forgotten generation ... that's what Generation X has been dubbed. But these folks, ages 37 to 51, are the only generation to buy more homes in 2016 last year than it did in 2015, according to a new National Association of Realtors' (NAR) report.
on 06 Apr 2017
The Well-Fed Fox: How Focus Gets You All the Rabbits You Want And Makes You Happier At Work
If you take one thing from this article, let it be this: If you want it all, focus on one thing at a time. Sure, you may not get the first rabbit as fast as you'd like. But when you put your full effort toward that rabbit, you'll have a much better chance of catching it. And when you do, you're proud, you're more confident and most importantly, you're nourished with enough energy to catch the next rabbit.
on 06 Apr 2017
Spring Training for Realtors
"The fight is won ... long before I dance under those lights." Muhammad Ali I don't know all the reasons why Muhammad Ali earned the nickname, "The Greatest," but I know one of them for sure. And his quote above says it all: he had the fight won before he even fought. All because of one simple word: preparation.
on 01 Apr 2017
The One Word That Will Make You an Amazing Salesperson (Hint: It Rhymes With Rabbit)
Let's get to why you're reading this in the first place: to become an amazing salesperson. What actions do you need to make habits to become that amazing salesperson? And equally important, how do you make those activities actual habits so that they're second nature?
on 15 Mar 2017
Let the UConn Lady Huskies Teach You How to D.U.N.K. in Your Job
Let me save some of you some time. If you don't want to be better at your job, please move on to something else. Good. Now that I have people who appreciate the idea of winning with me, let's continue. And when I say winning, I mean winning at an entirely new level. The kind of winning that makes jaws drop. This article is about reaching the absolute pinnacle of achievement - a pinnacle so high that we have to stretch the English language.
on 15 Mar 2017
Be Ready for the Millennials or Be Ready to Find a New Line of Work
Sometimes you have to adjust your strategy to win. And one group you'll need to adjust for is coming over the proverbial hill: millennials -- those born between 1981 and 1997. And yes, they're riding Shetlands. Put more simply: they're different. And if you understand those differences -- and adjust your aim -- you and your bottom line will be just fine.
on 10 Feb 2017
Making Friends With Crocodiles: Rethinking Your 2017 Marketing Plan With Rising Interest Rates
As expected, for only the second time since the Great Recession, the Federal Reserve opted to raise interest rates one-quarter of a point. Many economists agree and predict mortgage rates will keep climbing. The big question for Realtors of course is this: "How can I still have a stellar 2017 despite those rising interest rates?" Glad you asked. First, no fretting, because you CAN have a great year.
on 17 Jan 2017
The Fail-Proof Business Plan for 2017
Psst. Don't tell anyone. I'm not sure if this is against the rules or not, but this isn't your average article on how to write a business plan. Instead, it's an actual business plan worksheet. So yeah, from a distance, it sort of looks like an average article. But I've disguised it. Our secret.
on 12 Nov 2016
Taking the Fear out of Phone Marketing
It can't just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That's bad news because the phone may be your best sales building tool.
on 14 Oct 2016
Managing a Seller's Appraisal Expectations
Dogs have fleas. Postal workers have dogs. And Realtors have ... well, appraisers. Yep, no matter who you are, what you do or where you live, life always presents its hurdles. For Realtors, that hurdle is often appraisals - especially after the housing bust. Today, appraisals can kill a deal faster than a Realtor can make a U-turn.
on 14 Oct 2016
Why Realtors Should Take an Interest in Pinterest
One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself and selling homes easier.
on 15 Sep 2016
Safety Matters: Are You Part of the 40 Percent?
I read a statistic recently that shook me: Research last year from the National Association of REALTORS® found that four in 10 real estate professionals say they've experienced a situation that made them fear for their personal safety.
on 15 Sep 2016
What Olympians Can Teach You About Reaching Your Real Estate Goals
"I've failed over and over and over again in my life. And that is why I succeed." -- Michael Jordan, gold medalist in basketball in 1984 and 1992. Success is a product of failure. It's a wonderful message to ponder in the wake of the 2016 Olympic Games.
on 16 Aug 2016
How Wal-Mart Can Help You Keep Your Commission
"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." Douglas Adams
on 26 Jul 2016
1 Billion-Plus Reasons Why You Should Be Active on Facebook
The number is staggering and potentially career-ending for Realtors who ignore it: 1,440,000,000. That's the total number of monthly active users on the social medium Facebook.
on 05 Jun 2016
Crawling Inside The Head Of First-time Homebuyers
"No one cares how much you know, until they know how much you care." Theodore Roosevelt. It may be the most gratifying event of any Realtor's life - helping the first-time homebuyer find and buy a house. The excitement of successfully navigating the biggest purchase in life is palpable. Relief all rolled up into joy and exhilaration. When the American dream is fulfilled, it comes with a rainbow of breathtaking emotions.
on 16 May 2016
See a Better (And More Profitable) Future Through Periscope
"We're only as good as our technical development allows us to be." George Orwell. Close to 20 years ago everyone was screaming that Realtors needed to adopt this new thing called the Internet. And if they didn't, they'd be left behind. I'm guessing you could count on one hand the Realtors you know who don't use the Internet in some way today -- and I'd wager they will be going out of business very soon.
on 07 May 2016
Whose Cow Is That? 5 Tips For Branding In The Digital Age
Branding is all about identity. And for Realtors today (as it was for ranchers), it's vital because there are so many of you out there and you have to let people know whose cow is yours. Branding is also more complicated than a swift, blistering poke with a hot iron. The internet -- with websites, social media, mobile technology, etc. -- has added layer upon layer of added to-dos to your marketing to-do list.
on 14 Apr 2016
Timeout! Time For Some Coaching To Reach The Next Level
"If you do what you've always done, you'll get what you've always gotten." -- Anthony Robbins. WARNING: If you only want what you've always gotten, don't waste your time reading this article.
on 15 Mar 2016
Five Ways To Help Your Agents To Achieve More
Napoleon Hill is the author of "Think and Grow Rich," the book that has sold more than 20 million copies. But he also wrote a book called "The Law of Success," and in that book he shared what he called his golden rule and true secret of success: "Only by working harmoniously in co-operation with other individuals or groups of individuals and thus creating value and benefit for them will one create sustainable achievement for oneself."
on 11 Feb 2016
Successful Real Estate Agents Share These Four Traits
Be honest. When times have gotten a little tough you've asked yourself THE question: Do I have what it takes to make it through this? We all question ourselves - especially in stormier times. But the good news is you can always answer "yes" to THE question. Why? Because the traits that make top producers successful can be learned.
on 20 Jan 2016
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