Since 16 Dec 2015
Bubba Mills's Article RSS Feed
Bubba Mills's Articles
Be Ready for the Millennials or Be Ready to Find a New Line of Work
Sometimes you have to adjust your strategy to win. And one group you'll need to adjust for is coming over the proverbial hill: millennials -- those born between 1981 and 1997. And yes, they're riding Shetlands. Put more simply: they're different. And if you understand those differences -- and adjust your aim -- you and your bottom line will be just fine.
on 10 Feb 2017
Making Friends With Crocodiles: Rethinking Your 2017 Marketing Plan With Rising Interest Rates
As expected, for only the second time since the Great Recession, the Federal Reserve opted to raise interest rates one-quarter of a point. Many economists agree and predict mortgage rates will keep climbing. The big question for Realtors of course is this: "How can I still have a stellar 2017 despite those rising interest rates?" Glad you asked. First, no fretting, because you CAN have a great year.
on 17 Jan 2017
The Fail-Proof Business Plan for 2017
Psst. Don't tell anyone. I'm not sure if this is against the rules or not, but this isn't your average article on how to write a business plan. Instead, it's an actual business plan worksheet. So yeah, from a distance, it sort of looks like an average article. But I've disguised it. Our secret.
on 12 Nov 2016
Taking the Fear out of Phone Marketing
It can't just be Halloween that makes Realtors fear the phone. Most of the agents and brokers I meet appear to be deathly afraid of the phone no matter what time of the year it is. That's bad news because the phone may be your best sales building tool.
on 14 Oct 2016
Managing a Seller's Appraisal Expectations
Dogs have fleas. Postal workers have dogs. And Realtors have ... well, appraisers. Yep, no matter who you are, what you do or where you live, life always presents its hurdles. For Realtors, that hurdle is often appraisals - especially after the housing bust. Today, appraisals can kill a deal faster than a Realtor can make a U-turn.
on 14 Oct 2016
Why Realtors Should Take an Interest in Pinterest
One of the fun things about working in real estate in the 21st century is technology. Every few months another tool emerges that makes marketing yourself and selling homes easier.
on 15 Sep 2016
Safety Matters: Are You Part of the 40 Percent?
I read a statistic recently that shook me: Research last year from the National Association of REALTORS® found that four in 10 real estate professionals say they've experienced a situation that made them fear for their personal safety.
on 15 Sep 2016
What Olympians Can Teach You About Reaching Your Real Estate Goals
"I've failed over and over and over again in my life. And that is why I succeed." -- Michael Jordan, gold medalist in basketball in 1984 and 1992. Success is a product of failure. It's a wonderful message to ponder in the wake of the 2016 Olympic Games.
on 16 Aug 2016
How Wal-Mart Can Help You Keep Your Commission
"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." Douglas Adams
on 26 Jul 2016
1 Billion-Plus Reasons Why You Should Be Active on Facebook
The number is staggering and potentially career-ending for Realtors who ignore it: 1,440,000,000. That's the total number of monthly active users on the social medium Facebook.
on 05 Jun 2016
Crawling Inside The Head Of First-time Homebuyers
"No one cares how much you know, until they know how much you care." Theodore Roosevelt. It may be the most gratifying event of any Realtor's life - helping the first-time homebuyer find and buy a house. The excitement of successfully navigating the biggest purchase in life is palpable. Relief all rolled up into joy and exhilaration. When the American dream is fulfilled, it comes with a rainbow of breathtaking emotions.
on 16 May 2016
See a Better (And More Profitable) Future Through Periscope
"We're only as good as our technical development allows us to be." George Orwell. Close to 20 years ago everyone was screaming that Realtors needed to adopt this new thing called the Internet. And if they didn't, they'd be left behind. I'm guessing you could count on one hand the Realtors you know who don't use the Internet in some way today -- and I'd wager they will be going out of business very soon.
on 07 May 2016
Whose Cow Is That? 5 Tips For Branding In The Digital Age
Branding is all about identity. And for Realtors today (as it was for ranchers), it's vital because there are so many of you out there and you have to let people know whose cow is yours. Branding is also more complicated than a swift, blistering poke with a hot iron. The internet -- with websites, social media, mobile technology, etc. -- has added layer upon layer of added to-dos to your marketing to-do list.
on 14 Apr 2016
Timeout! Time For Some Coaching To Reach The Next Level
"If you do what you've always done, you'll get what you've always gotten." -- Anthony Robbins. WARNING: If you only want what you've always gotten, don't waste your time reading this article.
on 15 Mar 2016
Five Ways To Help Your Agents To Achieve More
Napoleon Hill is the author of "Think and Grow Rich," the book that has sold more than 20 million copies. But he also wrote a book called "The Law of Success," and in that book he shared what he called his golden rule and true secret of success: "Only by working harmoniously in co-operation with other individuals or groups of individuals and thus creating value and benefit for them will one create sustainable achievement for oneself."
on 11 Feb 2016
Successful Real Estate Agents Share These Four Traits
Be honest. When times have gotten a little tough you've asked yourself THE question: Do I have what it takes to make it through this? We all question ourselves - especially in stormier times. But the good news is you can always answer "yes" to THE question. Why? Because the traits that make top producers successful can be learned.
on 20 Jan 2016
A New Year's Resolution To Make Your 2016 Unforgettable
Bloomberg reports that 8 out of 10 entrepreneurs who start businesses these days fail within the first 18 months. That's a whopping 80 percent who circle the drain and disappear. Why do they fail? A lack of careful, methodical, strategic planning. A business plan is a must, period. And now is the perfect time to make a New Year's resolution that could turn 2016 into an unforgettable year. I want you to resolve to make a business plan for 2016.
on 08 Dec 2015
Use the "V" to Fly Higher (And Easier) in Real Estate
"Build for your team a feeling of oneness, of dependence on one another and of strength to be derived by unity." Vince Lombardi Realtors can learn a lot from nature. Take this fall for example. Did you see geese heading south for the winter in their typical V formation? Ever wonder why they fly that way?
on 10 Nov 2015
Keep Your Foot On The Pedal In The Fall For Record Sales
Summer is getting smaller in your rearview mirror and with it goes -- some Realtors believe -- the best part of real estate's buying and selling season. But before you believe them, you might want to take another look through your windshield and see what's right in front of you: fall.
on 15 Oct 2015
Is Your Listing Smarter Than A 5th Grader?
That guy in the coffee shop typing away on his phone could just as likely be adjusting his home's thermostat as texting his buddy about their golf tee time. Yes, the IQ of homes keeps getting higher. Realtors who understand how to sell these homes will be tomorrow's top producers.
on 12 Sep 2015
Communicate Your Way To Higher Sales With DISC
A woman was standing in front of the mirror and said to her husband: "Oh my love, I'm so fat and so ugly. I really need to hear a nice compliment." Her husband replied: "You have great vision." Oh the trouble we can get into when our lips flap. Because real estate is a people business, communication is the industry's bedrock. And I can say this next sentence with certainty: Top producers in real estate are expert communicators.
on 14 Jul 2015
5 Tips to Tap the Growing Hispanic Real Estate Market
Here's an undeniable fact for you: Hispanics are playing a huge role in the U.S. real estate market and they'll continue to do so. Ignore this point at your peril.
on 16 Jun 2015
Taking a Bite Out of the Sandwich Generation: 5 Tips for Working With Multi-Generational Buyers
The National Association of Realtors says 4 percent of U.S. home purchases in 2014 involved a multi-generational household of adult children, plus parents, grandparents or both. So under one roof you can find a newborn and someone who can tell you about listening to Franklin D. Roosevelt on the radio. So what do you need to know to keep the sandwich generation well served (and fed)? Here are four 'bites' to keep in mind.
on 15 May 2015
# (Hashtag) Reaching the Millennial Market Through Social Media
The old adage in marketing says if you aim at everyone you'll miss them all. I know Realtors sometimes fall into the trap of attempting to reach everyone and then scratch their heads when they only hear crickets chirping. If you're one of those (or even if you're not), stick with me and I might be able to help you.
on 16 Apr 2015
Think Local and Win This Spring Selling Season
This topic of proximity is especially relevant for Realtors because the more of a local resource you are, the better off you'll be. Why? Because perhaps more than anything, your potential customers want and need local expertise.
on 12 Mar 2015
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