Justine Clay's Article RSS Feed
Justine Clay's Articles
5 Ways to Ask for What You Want in Business
If you find it difficult to ask for help, you're in good company. Most of us don't ask for what we want or need for fear of coming across as pushy or on the take. While I completely understand this fear, the opposite is actually true. When a prospect has a genuine need or desire for your service or product, telling them exactly what they need to do saves them a huge amount of time and energy.
on 11 Jan 2017
4 Ways to Boost Your Website Engagement and Conversion
What I learned from my 15+ years as an agent for independent copywriters, art directors and fashion illustrators is that talent and taste aren't enough. If you're going to land those coveted projects, you need to stand out, connect and be ready to close the deal.If the mere mention of closing the deal makes your feel queasy, take a deep breath! I'm going to share 4 easy-to-implement ways in which your website can help you do that. Ready?
on 12 Oct 2016
How To Get Better-Paying Clients
If you are a creative freelancer or entrepreneur who wants to build a thriving business, you need to make money. That means, up-grading your product, shifting your mindset and reaching for better-paying clients. Is it uncomfortable? Sure. Will it require work? Absolutely! If you're ready, but don't know where to start, these four strategies will get you on track to attract better-paying clients.
on 13 Sep 2016
5 Ways to Take Inspired Action and Get Results
I once went to a networking event where one of the speakers was a Facebook executive. She said that the company motto was "Move Fast and Break Things". They got new ideas out there as fast as they could, saw what worked and what didn't, and fixed the problems as they went along. When I thought about it later, I realized that the trait was common to all of the outrageously successful entrepreneurs I could think of.
on 13 Sep 2016
The First Step to Happiness, Wealth and Abundance (Hint: It's All in Your Head)
Have you ever noticed that people who are confident, bold and apparently carefree tend to enjoy a fulfilling and abundant life? When you look at those people what do you think? Do you assume that must have had a privileged upbringing, a top-tier education and financial support, or do you admire them for creating the life they have?
on 13 Sep 2016
Is It Too Late to Launch the Creative Business of Your Dreams? (Nope!)
If you were to jump off a cliff and launch the creative venture of your dreams, what would it be? Would you make films? Exhibit and sell your art or photography? Write a book? Motivate, teach and educate from the stage? The possibilities are endless. So are the excuses not to make it happen. How do I know? I've been there.
on 27 Jul 2016
5 Ways to Identify Your Purpose and Unique Talent
How many of you 'get' the concept of finding your passion and building a business around it, but are struggling to make it happen? I get it. Being told to find your passion is like being told to cheer up when you're feeling depressed. Not only is it not helpful, it's counter-productive because it just makes you feel even more disconnected from your inner gifts.
on 15 Jun 2016
How To Position Yourself As A Specialist (And Leave The Generalists In The Dust)
We are all born with a unique gift or talent. Whether you're a photographer, graphic designer, or video producer, your unique talent is how you positively impact the lives of others. When you identify and articulate what you a uniquely equipped to offer, the fulfillment and success that you wish for will follow. Here are 6 questions that will help you identify what makes you stand out from the crowd and command the fees you deserve.
on 24 Mar 2016
20 Networking Tips For People Who Hate Networking
The foundation of a thriving business is building and maintaining a strong, dynamic network of trusted collaborators, supporters and advisors. Modern networking is built around starting conversations, forming genuine relationships and focusing on giving, rather than getting. In this post, I'll share 20 tips to help you network more effectively, AND have more fun as you build and maintain a thriving network.
on 26 Feb 2016
6 Ways To Turn Your Age Into a Professional Asset
How do you avoid feeling irrelevant if you're over 50 and working in the creative industry? By knowing your worth and communicating that value to your ideal clients. Age doesn't need to define you! Here are 6 ways to turn your age into an asset.
on 22 Sep 2015
Ten Things You Should Do Before Going Freelance
Thinking of going freelance? As a business coach, I've learned the most successful creative freelancers and entrepreneurs lay the groundwork before going out on their own. Here are 10 things you can do before making the jump that will significantly increase your chances of building a successful business.
on 28 Jul 2015
Are You Ready To Make A Brand Video? Here Are 7 Things I Learned Making Mine
With just a few seconds to make an impression, video enables entrepreneurs to more effectively connect and communicate their brand message to their audience. These 7 tips will help you create a dynamic and professional brand video that builds the know, like and trust factor and turns prospects into clients.
on 31 Jan 2015
6 Ways Structure Can Help You Achieve Peak Creative Performance
As a business coach for creative freelancers and entrepreneurs, I've learned that the most productive and commercially successful creative professionals use structure to achieve peak creative performance. These 6 strategies will help you boost your productivity and create more space and time to focus on your creative work.
on 25 Sep 2014
How To Cultivate Connection With Your Ideal Clients
Entrepreneurs know that relationships are the foundation of a thriving business. These 6 strategies will help you build the "know, like and trust" factor with your ideal clients.
on 18 Jun 2014
Fake It 'Til You Make It: How To Take On Work You Can't Do (Yet)
Entrepreneurs know that sometimes they need to 'fake it 'til they make it', yet the concept of 'faking it' can feel disingenuous. These 5 strategies will help you step outside of your comfort zone, push through the fear, and seize opportunities (with integrity), that will help you build your business.
on 22 May 2014
How To Self-Promote Without Being Pushy
Entrepreneurs know that self-promotion is crucial to building a successful business, yet many of us avoid it for fear of appearing pushy. These 4 strategies will help you shift your mindset and approach so that you easily and authentically draw your ideal clients to you.
on 01 May 2014
Think Less, Do More
What's the difference between having great ideas and having a thriving creative business? Execution. As a creative freelancer or entrepreneur, you've probably encountered procrastination at one time or another. Here are five strategies that will help you think less and do more.
on 19 Apr 2014
How to Thrive in a Tough Economy
Have you ever wondered how some freelancers or creative businesses continue to thrive, even in a bad economy? They understand that people will always have needs and they position their services and messaging as a solution to those needs. These 6 strategies will help you identify what makes you unique, what problems you solve and how to connect with your ideal clients.
on 06 Apr 2014
How Willing Are You To Be Vulnerable In Your Business?
Clients come to me a number of reasons, but I've realized that most roads lead back to one issue - they hate to talk about themselves. Their resistance to crafting a pitch or even including their story and photo on a website usually stems from a fear of appearing self-serving or sales-y. In this article, I share 5 ways to be positively transparant and build the know, like and trust factor with your ideal clients.
on 01 Apr 2014
What Does Over Fifty Mean For Your Career
The advertising and design industries worship at the altar of youth, beauty and the next new thing, so what's an experienced (and over-fifty) creative professional to do? Justine Clay shares 6 ways to leverage your experience, communicate your value and take control of how others perceive you.
on 26 Mar 2014
How Vulnerability Can Help You Build A Better Creative Business
As a career coach, I find that most creative entrepreneurs and professionals have one thing in common - they hate to talk about themselves. Yet the most successful businesses understand that authentic relationships are built upon a willingness to be vulnerable, share our values and be transparent. Of course, it's a fine line, so here are some positive ways to let our true selves shine through without turning potential clients off.
on 07 Mar 2014
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